yes (; stylized as yes.), formerly incorporated as D.B.S. Satellite Services (1998) Ltd (), is the sole direct broadcast satellite television provider in Israel. It broadcasts multichannel TV and VOD services via Israeli satellites Amos-3 and Amos-7. It also offers DVR capabilities, and 4K support. The largest shareholder of the provider is the Bezeq corporation, which holds up to 49% of its shares.
The early years of the company were unstable due to technical and financial difficulties. Even though the three main cable companies in Israel sought to compete with the satellite company by slashing prices, the subscriber base grew due to the new services that Yes offered, as well as the lack of cable coverage in many rural areas. In response, the cable companies merged into one company under the name HOT.
In 2017, yes served about 600,000 subscribers.
Yes provides television services to more than half a million customers using two Israeli satellites, AMOS-2 and AMOS-3. The company broadcasts more than 200 television stations from around the world, along with exclusive Israeli channels. Yes provides STING TV over its fiber network, as well as the OTT service Yes+. By 2025, near the end of the contract with Amos, 90% of its subscriber base had moved to it, while a limited satellite service continues operating on AMOS and on the newly-launched IAI Dror satellite.
In addition to its subscription television operations, Yes owns Yes Studios, and also supports the Israeli film industry.
History Ahead of its launch, Pace supplied 75,000 set-top boxes for the provider in 1999."Launch of Israeli digital TV - Yes!" actually Film & TV Magazine, Africa Film & TV Magazine, nº. 23, November 1999-January 2000 Bezeq injected US$12 million in April 2000.Bezeq Continuing to Invest in YES: will Inject $12 Mln to Finance Further Operation Poalim Communications owned 10% of the company.Poalim Communications to Raise NIS 73-100 Mln Tomorrow The cable companies made their first retaliation against Yes in late December 1999: once the three companies were combined to form a larger group, the new group planned to introduce telephone service at lower prices than those practiced by Bezeq, as well as free internet access to kindergartens and schools.Cable Cos: Within 2 Years, We'll Supply Telephony at Half Bezeq's Price, Free Internet for Kindergartens, Schools
Yes began test broadcasting on 29 May 2000. The initial phase contained a 30-channel line-up, featuring Channel 1, Channel 2, Education 23, three in-house movie channels (Yes 1, Yes 2, Yes 3), Cartoon Network, Hallmark, TCM, CNN International, National Geographic Channel, Viva, VH1, BBC World, Sky News, BBC Prime, Eurosport, Channel 33, Fashion TV, MTV, foreign channels (one per language, in Arabic, Russian, French and German) and five radio stations. From July, the company would carry Channel 3, Channel 4, Channel 5 and Channel 6, the independent channels owned by the cable companies.YES Begins Trial Broadcasts In June, the company was in breach of regulations regarding subscriber numbers during its trial phase, having a base of 3,000 subscribers, three times the number permitted by law (1,000).YES Breaches Trial License Terms by Linking Up Three Times the Number of Permitted Subscribers Full broadcasting began in July 2000. At launch, the company priced its service at NIS 129 compared to NIS 159 for the cable companies.YES Package to Cost NIS 129 Compared to NIS 151 for Cable Television Package The company's launch (and long-used) slogan was "Larger than life cinematic experience" (חוויה קולנועית גדולה מהחיים), which was mainly used as a key to lure subscribers to its offer of movie and TV series channels.ויזנטל: "הצרכן יושב היום מול הטלוויזיה יותר זמן - ומוציא פחות כסף"
On 17 August 2000, it launched Blue, its adult channel, following the launch of Playboy TV the previous week. The channel aired from 10pm to 4am (up to 5am on weekends), was encrypted and PIN-protected.יס סקס אחר: YES תעלה לשידור ביום חמישי את ערוץ BLUE As of January 2001, it delivered 82 television channels. 20% of subscribers had access to all channels available. 30% of the subscriber base subscribed to add-on channels, Yes's in-house Briza channel was the most-subscribed.חצי שנה לאחר העלייה לאוויר: רק 20% מלקוחות YES רוכשים את כל הערוצים By April, it had 130,000 subscribers and started offering decoders to new subscribers for free. Yes data on 21 April revealed that there were 2.2 decoders per subscriber. The goal was to reach 300,000 subscribers by the end of the year.YES מורידה מחירים ומציעה ממירים ללא תשלום On 29 October 2001, it started carrying NBA TV.ערוץ אן.בי.איי ישודר ב-YES ממחר בלילה May 2002 reports said that the average subscriber spent NIS 185 per month.מנוי ממוצע של Yes משלם 185 שקל בחודש The company announced in February 2003 that, in case of the escalation of the war in Iraq, all of its kids and youth channels would be available free to all subscribers for an undetermined period of time.yes נערכת למלחמה: פותחת את חבילת ערוצי הילדים ונוער חינם לכל לקוחותיה במקרה של מתקפה על עיראק On 23 February, it announced the creation of a new package priced at NIS 40. The cable companies did not announce a countermeasure. The campaign was announced in time for the Oscars, of which Yes had the exclusive rights. This had an accompanying advertising campaign costing US$1,5 million, while the cost of obtaining the Academy Awards that year was at US$120,000, twice the amount the cable companies bid for in 2002.Yes מחדשת מלחמת המחירים בשוק הטלוויזיה הרב-ערוצית
Yes adopted a new logo in late October 2004, replacing the existing slogan ("Larger than life cinematic experience") with "Say Yes", and replacing its dark blue logo featuring two crossed rings with a new circular logo using a variety of colors. Coinciding with this decision was its sponsorship of a themed festival, yesfesT.V., at the Hayarkon Park later that month (15 and 16 October), which featured promotional actions from some of its channels. In addition, with the rebrand, Yes planned to launch Yes Weekend, an entertainment channel featuring reality and drama series, as well as original productions such as The Yacht - Travel Diary, funded by Yes's parent company Bezeq. All of this came at a time when Hot lost subscribers and Yes gained a higher amount of new subscribers compared to those who left the competitor. In the first full year of the Hot brand, Hot lost 26,500 subscribers; Yes gained approximately 43,000.YES עורכת שינויים בלוגו ומחליפה סיסמה The company announced at the very end of December 2004 that it would remove France 2 from its offer, which it justified as being "uneconomic" and that it had unresolved rights issues. The channel's office in Israel said that the reception of the channel was not scrambled in the Middle East and that it was open to new negotiations to restore the channel.Survival on the Margins
On 18 November 2004, yes started offering its customers the first DVR in Israel, called yesMax (similar in function to the TiVo).קמפיין בהיקף של מיליון דולר ל- yes Max Yes Docu started broadcasting in June 2005, starting a conflict with Noga Communications-owned Channel 8, which was not part of CRSC negotiations to carry the channel on the provider."ערוץ 8 הוא חסם מעבר בין HOT ל-YES" On 6 September 2007, yes had its signals disrupted due to Israel's attack on a nuclear reactor in Syria. By mid-October, its signals were back in orderמנכ"ל yes: לקוחותינו יקבלו פיצוי נאות והולם and gave its subscribers a three-month compensation period giving them access to every channel to recoup its losses, excluding the erotic channels and the DVDBOX VOD service. HD services started on December 23, 2007, ahead of HOT; the company expected 10,000 subscribers by year-end 2008.
Yes's earnings were negative between January and July 2010, but had improved by August. Key indicators included its ongoing support for the Israeli film industry as well as its leadership among the series channels.
On 14 March 2019, Bezeq announced that it would discontinue satellite television services over a period of several years.Yes to switch from satellite to Internet broadcasting
Yes in August 2025 announced that it would continue operating a satellite service on the Dror 1 satellite built by IAI. Although it is a military satellite, it has capacity for civilian use. The provider grew its number of subscribers in 2023 (driven mostly by its fiber-based network) and announced the migration in accordance with the end of the contract with AMOS. 90% of the subscriber base is using Yes only for its internet-based services.מנכ"ל yes ופלאפון בראיון: "כך תיראה התקופה הקרובה"320 מיליון שקל הכנסות: yes חזרה לצמוח במנויים - ורשמה רבעון שיא ברווחיות
STINGTV The company markets itself as a "disassembled" TV service, customized to each customer, offering specific content packages that can be ordered separately and combined. The packages offered are: movies, series, children, sport ONE, sports 1, and science and nature. There is also a family package that includes all the packages at a discounted price.
The service content consists of Idan+ channels, which are freely transmitted to each dedicated digital converter, additional channels that can be chosen specifically, and VOD service where content is offered as part of the packages chosen by the customer. In addition, the service is provided on an AndroidTV converter, either via a proprietary STINGTV BOX converter or with a separate AndroidTV converter that can be purchased independently. This allows users to download a variety of content applications such as DailyMotion, YouTube, Netflix, and more.
High definition
On 23 December 2007 yes began broadcasting in high definition. The broadcasting format is Widescreen 16:9 with resolution of 1080i50. The broadcasting system is DVB-S2 and H.264. There is also support for content in 720p. On some of the content there is also 5.1 Dolby Digital sound. In April 2011, yes had 18 HD channels (one of them in 3D). Receiving the broadcastings in HD is available only with yes HD set-top boxes - ADB 7820S - which has multiple digital and analog outputs - including HDMI (1.3a) and S/PDIF - coaxial and optical.
On 22 April 2009 yes released the HD-DVR set-top box - yesMaxHD (ADB 7820SX/7720SX) - which can record two shows simultaneously, also in High Definition. Upon its launch came a campaign by Twisted Fly which invited former Israeli referees apologizing for their mistakes. In the first week of July 2009, it was responsible for 20% of advertising-driven talks in Israel; the conversation focused on three aspects: reaction from netizens, their attitude related to the referees and their apologies. Some netizens thought that this campaign was an artificial impulse to increase the amount of MaxHD decoders.הפרסומת המדוברת של השבוע: קמפיין yes למכשיר hdmax
In the beginning of May 2010, yes started to provide a Russian language audio track for HD movie channels.
In November 2011 yes introduced a Streamer feature within yesMaxHD available to those who purchase the VOD feature, yes named this yesMaxTOTAL. As of 2021, the yes Streamer feature is no longer available and has been discontinued.
Advertising Most Yes commercials were done by McCann Erickson Tel Aviv.
Vietnam War: created in June 2005 to promote the launch of widescreen movie channel Yes Impact. Cost of the campaign: US$700,000.שבויים של יס