Dawn Raid Entertainment

Dawn Raid Entertainment is a record label based in Papatoetoe, South Auckland, New Zealand. It has signed many New Zealand hip hop and R&B artists such as Savage, Adeaze, Aaradhna, The Deceptikonz, Devolo and Ill Semantics. The founders of Dawn Raid Entertainment announced the closure of the recording label on 19 April 2007 due to liquidation.

By June 2007, due to new owners, the label started operating again. Artists represented include Savage, Mareko, The Deceptikonz, Horsemen Family, Sweet & Irie.

At its peak, Dawn Raid Entertainment was home to many gold and platinum-selling New Zealand hip hop and R&B artists.

History School friends Danny "Brotha D" Leaosavai'i and Andy Murnane founded Dawn Raid Entertainment in 1999. The label's name was a reference to the dawn raids of the 1970s and 1980s that disproportionately targeted members of the Pasifika community in New Zealand. They started selling T-shirts at a market in Ōtara to raise capital. In 2007, the label went into liquidation for a few months.

In 2020, Oscar Kightley directed the documentary Dawn Raid, to be distributed by Universal and released in New Zealand cinemas on 21 January 2021.

Sponsorship In May 2004, Dawn Raid became a sponsor for the Telecom subsidiary company Boost Mobile and released a single Hook Up featuring both the prominent and the unknown talent of Dawn Raid Entertainment. Currently, Hook Up is still the theme for Boost Mobile with some of their signed musicians doing voiceovers for the ads.

Label Artists Monsta Ganjah (The Regime) Savage Sweet & Irie (Reggae Band) Devolo Aaradhna Adeaze FRISKO Brotha D Deceptikonz DJ Peter Gunz & Tikelz Horsemen Family Mareko Ill Semantics DJCXL R.E.S. K.A.O.S.

Discography

Albums The following is a list of albums and singles released under the Dawn Raid label. The first album released under Dawn Raid was a compilation titled Southside Story which was released in April 2000 and featured undiscovered artists such as Ill Semantics, 4 Corners, Native Sons, K.A.O.S., Adeaze, Live Live and the co-founder of Dawn Raid, Brotha D.

Date of ReleaseTitleArtistChartedCountry CertificationAlbumsApril 2000Southside StoryVarious Artists - -May 2001Southside Story 2: InternationalVarious Artists - -March 2002EliminationDeceptikonz # 2 -November 2002Theory of MeaningIll Semantics # 38 -July 2003White SundayMareko # 4 - GoldMay 2004Always and For RealAdeaze # 1 - 2 X PlatinumOctober 2004Red Eye Society (also under Clientele Records)R.E.S. - -October 2004The Best Kept Secret (also under Clientele Records)Alphrisk - -April 2005MoonshineSavage # 2 - PlatinumJanuary 2006Street DreamsDJ Peter Gunz & Tikelz # 10 -March 2006Sione's Wedding OSTVarious # 14 - GoldMay 2006I Love YouAaradhna # 13 -2 October 2006Good MusikIll Semantics - -October 2006Heavy RotationDeceptikonz - -October 2007Brotha D & The Dawn Raid Family - Element of SurpriseVarious Artists - -January 2008Horsemen Family - My Shout: The AlbumVarious Artists - -February 2008Sweet Soul MusicAaradhna - -April 2008White Sunday 2: The Book of MarkMareko - -November 2008Heaven & HellDevolo - -December 2008Savage IslandSavage # 10 -July 2009Localize ItSweet & Irie # 10 -March 2010Brotha D & The Dawn Raid Family - Volume 2Various Artists - -March 2010Pasifika: The CollectionVarious Artists # 1 -July 2010Evolution: Past, Present, BeyondDeceptikonz # 26 -October 2010Pacific Coast HighwayMONSTA - -October 2010Savage Presents The Tribal CouncilVarious Artists - -March 2011Pasifika: The Collection Volume 2Various Artists # 1 -EPsMay 2003Mareko Is The Future - Dawn Raid Mix TapeMareko - -May 2003Blood on the BBQ MixtapeMareko & Savage - -December 2003Street RapMareko featuring Inspectah Deck - -April 2006We Back Motherf***azDeceptikonz - -March 2008Live at the Apollo MixtapeMareko - -May 2010Allow Me To Re-Introduce MyselfMONSTA - -

Singles YearArtistSingleAlbumChartedCertification2003Ill Semanticsfeaturing Betty Anne"Watching You/Highway"Theory of Meaning # 22 -2003Mareko"Mareko (Here To Stay)"White Sunday # 4 Gold2003Adeaze"A Life With You"Always and For Real # 3 Platinum2003Marekofeaturing the Deceptikonz"Stop, Drop and Roll"White Sunday # 6 Gold2004Adeaze"How Deep Is Your Love"Always and For Real # 6 Gold2004Dawn Raid All-Stars"Hook Up" - #9 -2004Adeazefeaturing Aaradhna"Getting Stronger"Always and For Real*#1 (NZ) Gold2005Savage"Swing"Moonshine*#1 (NZ) Platinum2005Alphrisk"Sunshine"The Best Kept Secret # 8 -2005Savage"Moonshine"Moonshine*#1 (NZ), #9 Aust Platinum NZ2005Savagefeaturing Aaradhna"They Don't Know"Moonshine # 3, #26 Aust Gold NZ2006Aaradhna"Down Time"I Love You # 3 Gold2006Tha Feelstylefeaturing Mareko, FlowzManuel Bundy & Lapi Mariner"I Do Believe"Sione's Wedding OST # 17 -2006Aaradhna"Shake"I Love You - -2006Aaradhna"I Love You Too"I Love You*#5 (NZ) -2006Deceptikonz"Don't Front On Me"Heavy Rotation - -2006Ill Semantics"On And On"(featuring Lemuel)Good Musik # 38 -2007 Brotha D feat Sweet & Irie "Take It out South" Brotha D & The Dawn Raid Family - Element of Surprise # 8 GOLD2007 Horsemen Family "Drink With Us" My Shout: The Album - -2008 Horsemen Family feat Sweet & Irie "Feels Like Magic" My Shout: The Album # 8 GOLD2008 Mareko "Gotta Go" White Sunday 2: The Book of Mark - -2008 Sweet & Irie "Mama, Don't Cry" Localize It - -2008 Aaradhna "Betcha By Golly Wow" Sweet Soul Music - -2008 Mareko "Record of the Year" White Sunday 2: The Book of Mark - -2008 Devolo "Somebody" Heaven & Hell - -2008 Beat Kamp "Rap Game Remix" Single - -2008 Sweet & Irie "My Girl" Localize It - -2008 || Savage || " SWING " US REMIX feat Soulja Boy Tell'em || SAVAGE ISLAND || # 45 US || RIAA 2 X Platinum |- bgcolor="#efefef" valign="top" |2008 || Devolo || " Too Shy" || Heaven & Hell || # 6 || - |- bgcolor="#efefef" valign="top" |2008 || Mareko Feat. J.Williams || "Them Eyes" || White Sunday 2: The Book of Mark || -|| - |- bgcolor="#efefef" valign="top" |2009 || Savage Feat Angel & Baby Bash || "Wild Out (ChoooHooo)" || Savage Island || # 6 || GOLD |- bgcolor="#efefef" valign="top" |2009 || Savage Feat Rock City || "Hot Like Fire" || Savage Island || # 26 || GOLD |- bgcolor="#efefef" valign="top" |2009 || Sweet & Irie || "Sweet & Irie" || Localize It || -|| - |- bgcolor="#efefef" valign="top" |2009 || Savage Feat Rock City || "I Love The Islands" || Savage Island || -|| - |- bgcolor="#efefef" valign="top" |2009 || Sweet & Irie || "Jenny" || Localize It || -|| - |- bgcolor="#efefef" valign="top" |2009 || Frisko Feat. Aaradhna || "Music (Makes The World Go Around)" || Brotha D & The Dawn Raid Family Volume 2 || # 15|| - |- bgcolor="#efefef" valign="top" |2010 || Devolo || "Rocker Girl" || Brotha D & The Dawn Raid Family Volume 2 || -|| - |- bgcolor="#efefef" valign="top" |2010 || Deceptikonz Feat. Adeaze || "Evolution" || Evolution: Past, Present, Beyond || -|| - |- bgcolor="#efefef" valign="top" |2010 || MONSTA || "Long Beach Raised Me" || Pacific Coast Highway || -|| - |- bgcolor="#efefef" valign="top" |2010 || MONSTA Feat. Yukmouth & Ganxsta Ridd || "Wesperados" || Pacific Coast Highway || -|| - |- bgcolor="#efefef" valign="top" |2010 || MONSTA Feat. J-Boog || "This Is Love" || Evolution: Past, Present, Beyond || # 22|| GOLD |- bgcolor="#efefef" valign="top" |2010' MONSTA Feat. Aaradhna "Like You" Pacific Coast Highway - -

Dawn Raid Entertainment

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