Robeks is a smoothie franchise chain headquartered in Los Angeles, California. The company was founded in 1996 by David Robertson, a former investment banker.Tom Connors, "Region's First Robeks Offers Healthy Alternatives", The Hour, September 1, 2004.Diane Seo, "Getting All Juiced Up: Hot Sector of Retail Beverage Trade Hopes to Emulate Starbucks' Success", Los Angeles Times, May 17, 1997. As of July 2024, the company has over 100 franchise locations.
Background Peter Bickford was a Wall Street banker and his wife Katrina ran a landscape design business. They were introduced to Robeks by Kela Alstrup, a franchise broker. The Bickfords "were hooked by the idea of providing healthy food in a colorful, high energy setting."Tom Connors, "Region's First Robeks Offers Healthy Alternatives", The Hour, September 1, 2004. The Bickfords opened the first Robeks franchise in New England.
In 2017, Robeks introduced a new menu. In February 2018, Robeks launched their new Online Ordering program allowing customers to place orders from their desktop or mobile devices. The cornerstone of the program is a new mobile app that is now available to the public. In the summer of 2018, Robeks introduced three floral infused lemonades in anticipation of the summer heat: Rose, Hibiscus, and Lavender.
References
https://www.franchising.com/news/20180320_robeks_primed_for_growth_in_2018.html https://www.qsrmagazine.com/news/robeks-fresh-juices-and-smoothies-launches-online-ordering https://www.qsrmagazine.com/news/robeks-unveils-3-floral-infused-lemonades-summer https://losangeles.cbslocal.com/2018/03/20/where-to-eat-the-best-acai-bowls-in-la/ https://www.pymnts.com/mobile-order-ahead/2018/personalization-robeks-qsr/
External links Robeks