The Toyota Aurion (XV40) is the original series of the Toyota Aurion, a mid-size car produced by Toyota in Australia and parts of Asia. Designated "XV40", Toyota manufactured the first generation Aurion between 2006 and 2012 until it was fully replaced by the XV50 series. While Asian production of the XV50 series began in late 2011, Toyota's Australian operations did not take on production of the new model until 2012.
Although marketed as a separate model, the XV40 series Aurion is essentially a Toyota Camry (XV40) with revised front- and rear-end treatment, along with changes to the interior and Australian tuned suspension. In lieu of the "Aurion" nameplate, the majority of East and Southeast Asian markets received the Camry-based Aurion under the name Toyota Camry. However, in Australasia and the Middle East, Toyota sold the original version of the Camry alongside the Aurion. In these markets, the Aurion replaced the Avalon (XX10) model, which could trace its roots back to 1994 in North America.
In the Australasian and Middle Eastern markets, to further differentiate the Aurion from its Camry sibling, Toyota equipped the Aurion exclusively with a 3.5-litre V6 engine. With the Camry, the company only offered the 2.4-litre four-cylinder version. Previously in these markets, prior to the introduction of the Camry XV40, Toyota had offered both four- and a six-cylinder powerplants. The powertrains used in the Asian specification Camry vary slightly from those of the Aurion. As well as the 3.5-litre V6, two four-cylinder engines are offered in either 2.0- or a 2.4-litre form for the Asian markets. These engines are teamed with a six-, four- and five-speed automatic transmissions, respectively.
Along with the naturally aspirated version, Toyota produced an Australia-only supercharged TRD Aurion between 2007 and 2009 as tuned by Toyota Racing Development (TRD). At its release, Toyota claimed this performance variant to be the world's most powerful front-wheel drive car. History of development
On 9 February 2006, Toyota Australia unveiled the Aurion alongside the Aurion Sportivo concept at the Melbourne International Motor Show at an official press conference. Toyota dropped the Avalon tag for their new large car, as it had gained a reputation to be an uninspiring car, both in the flesh and to drive. Toyota made use of the "Aurion" name to give the car a fresh start. Aurion means "tomorrow" in Ancient Greek, and Aurora translates to "the dawn" in Latin. The name was chosen after consumer research on more than 30 potential names. This gives implications of a completely new car and ties in with Toyota's advertising slogan, "Can't wait for tomorrow". Before commencing production of the Aurion, Toyota Australia manufactured the full-size Avalon model at its Altona plant in Melbourne until June 2005. Production of the Avalon had begun in 2000, taking much of its basic design and mechanical features from the then six-year-old Avalon model sold in North America. The Avalon was offered as a larger, more upmarket car than the Toyota Camry, which it was built alongside. The original sales predictions were not met, with the Avalon failing to challenge rivals such as the Holden Commodore and the Ford Falcon. The reasoning behind this has been widely attributed to the Avalon's older design and styling, which has been widely described as "bland", as well as the front-wheel drive configuration and smaller engine displacement. In its best year, the Avalon only managed to reach half of Toyota's projected sales target, with many potential buyers opting for the slightly smaller sized V6 Camry, featuring the same engine as the Avalon.
Toyota, discovering that the Australian public wanted something that was modern and designed with consideration to the Australian market, began full-scale planning work on its Avalon replacement in 2002. Toyota Australia realised that no other model being developed at the time for Japan or North America was going to be suitable, and due to the size limitations of the Australian market, a completely indigenous model was unrealisable. However, at that time, Toyota Australia did not have any designers of its own. As a result, the company recruited Paul Beranger in August 2002 to set up Toyota Style Australia (TSA) in an industrial complex located in Dingley Village, Victoria. TSA first developed the X-Runner and Sportivo Coupe concepts, and in 2003, Nick Hogios, who had previously worked for Ford Australia on designing the XR performance models of the BA Falcon, was appointed chief designer.Carey (2006), p. 103–108. TSA's next venture was more significant—a privately developed model based on the Camry XV30—a car that signalled the beginning of the Aurion programme. Codenamed "380L" and developed during the course of 2003, this one-off model was forged by stripping panels and interior components from the donor Camry, and substituting these for TSA-developed versions. Total cost was approximately million. Focus groups conducted by Toyota in early 2003 had ranked the Avalon at the bottom of the list when compared to the competing Holden Commodore, Ford Falcon and Mitsubishi Magna. Later on in the year, the same focus groups were called back and the Avalon was exchanged for the 380L. Overall, the groups ranked the Toyota as their first preference, and according to Beranger, "didn't see the car as a Camry". As such, Toyota Australia deduced that if the 380L was available for purchase there and then, they could sell it alongside the regular Camry as a six-cylinder car under a different name.
During the 380L development, TSA had regular discussions with Toyota Japan on how its Avalon replacement would eventually turn out. Because TSA were an unknown quantity, having never designed a production vehicle, it took the division some time to convince Japan that they could indeed design a car themselves. When the 380L was consigned to a presentation with Japanese Toyota officials, TSA's lead designer Nick Hogios was requested to tender a proposal for the next-generation "042L" Camry design competition. While his submission was not chosen, Hogios was summoned to work on what would become the Aurion, then exclusively referred to as the "Asian" or "prestige" Camry, and codenamed "043L". Due to the success of TSA's earlier concepts and the 380L, Toyota Australia was given the authorisation to manufacture both the regular 042L and 043L Camrys and sell them side by side. In Australia, however, the regular Camry was to be limited to the four-cylinder engine, and the prestige Camry (later to become the Aurion) to the six. Hogios worked in Japan for nine months during 2004 designing the prestige Camry, and his final design was a collaborative effort between Japanese and Taiwanese designers, but the car's front-end styling is largely Hogios's own work. While the work in Japan was being undertaken, TSA began to make changes for the Australian Aurion variants. After the design stage was completed, Toyota Australia then commenced work on the development of the car, concurrently developing both the Australian car and the version for Asia. Beranger proclaims that the entire engineering undertaking, "is probably one of the most significant jobs that any subsidiary of Toyota Japan has done anywhere in the world." The Australian variant of the car was codenamed "323L". Despite both cars being essentially identical, Australia was given a different code due to the car occupying a broader range in that market—from a fleet vehicle to a sports-oriented model. In Asia, the car's role is much narrower, being a high-end luxury car. The first Aurion-based Camry rolled off the assembly line in China in May 2006.
Design
Aurion takes its doors, windows, roof panels, body sides (except front quarters) from the Camry XV40. However, the other panels are unique from the regular Camry. This component sharing also means that Aurion has the same wheelbase, front and rear axle tracks, and interior dimensions. Interior design also largely parallels the Camry. Notable differences include the redesigned upper dashboard portion and restyled centre console, plus the substitution of the Australian Camry's hand-operated parking brake with a foot-operated equivalent (as shared with the Camry for Japan and North America).Carey (February 2007), p. 108. The reasoning behind this component sharing strategy was to reduce costs and to allow the car to be built alongside the Camry, thus simplifying the manufacturing process.
Toyota claims that the Aurion is designed to Australian tastes, although it has been designed with markets such as Asia in mind. Hogios states that the Aurion follows the traits of current Australian styling, with a tendency to look towards European designs for inspiration. In addition, like its other vehicles of similar vintage, Toyota designed the Aurion within the realm of its "vibrant clarity" design language. According to chief designer Hogios, the car makes particular use of the "vibrant clarity" theory known as "perfect imbalance". This involves body features that act as a counterpoint to other body features. Examples of this include intersecting concave and convex surfaces and vertical sculpted features on the front fascia, which are balanced by the horizontal headlamps. The front-end's "double concave architecture" can also be characterised by its protruding bonnet crease line and deep grille. The same architecture is applied at the rear, with a deep bumper, a clamshell-shaped boot lid that envelops over the flanks, dual exhaust pipes and tail lamps. Design patents were filed on 27 December 2005 at the United States Patent and Trademark Office.
For certain markets like China, where Camry sits right below similar-sized Mercedes-Benz cars as a luxury model, it is important for the Aurion to exemplify the traits of such vehicles. With the development of the Aurion, designers produced two separate philosophies, each pitched at a specific niche of the market. The base model AT-X, and luxury Prodigy and Presara variants employ the comfort design, with the more aggressive sports-oriented style found on the Sportivo versions.Robinson (2006), p. 53. To meet this requirement, the Sportivo variants feature unique 17-inch alloy wheels, a rear spoiler, body kit appendages and a three-spoke steering wheel. The high-performance TRD models offer a similar sports-oriented design, but are distinguishable by the use of unique body parts. These include a redesigned Formula One-inspired front bumper, with integrated foglamps, a unique rear bumper with fixed tailpipes.
Facelift
Toyota of Thailand unveiled a reworked version of the East and Southeast Asian-market Camry in June 2009 equipped with a hybrid drivetrain. The revised Aurion-based Camry previewed the Australian Aurion's then upcoming facelift. The updated car features new headlamp and taillamp lens clusters with integrated foglamps, along with a redesigned front bumper, grille insert, and revised interior trim details. The revised Aurion was designed by Australian chief designer Nick Hogios, who also designed the original Aurion, and Anthony Cheung, assistant project manager from Thailand, during 2007. The hybrid version was also designed by Takafumi Ito, who also designed the facelifted regular Camry. The design registrations for the facelifted hybrid version, nothing changes made to the original were filed on 19 December 2008 at the US Patent and Trademark Office. Toyota Australia later revealed the updated car as its Aurion on 21 September. While the front-end of the original Aurion was designed with a "double-concave" architecture, the revised version abandons this for an "X-Form" design philosophy, characterised by a lower and wider trapezoidal shaped grille.