Telugu cinema, also known as Tollywood, is the segment of Indian cinema dedicated to the production of motion pictures in the Telugu language, widely spoken in the states of Andhra Pradesh and Telangana. Based in Film Nagar, Hyderabad, Telugu films sold 23.3 crore (233 million) tickets in 2022, the highest among all Indian film industries. As of 2023, Andhra Pradesh has the highest number of movie screens in India.
Since 1909, filmmaker Raghupathi Venkaiah Naidu was involved in producing short films and exhibiting them in different regions of South Asia. He established the first Indian-owned cinema halls in South India. In 1921, he produced the silent film, Bhishma Pratigna, generally considered to be the first Telugu feature film. As the first Telugu film producer and exhibitor, Naidu is regarded as the 'Father of Telugu cinema'. The first Telugu talkie (sound) film is considered to be Kalidas (1931), directed by H. M. Reddy, due to full-length dialogues in Telugu. However, Bhakta Prahlada (1932) featured the entire soundtrack in Telugu along with dialogues. The 1950s and 1960s are considered the golden age of Telugu cinema, featuring enhanced production quality, influential filmmakers, and notable studios, resulting in a variety of films that were both popular and critically acclaimed.
The industry, initially based in Madras, Tamil Nadu, began shifting to Hyderabad, Andhra Pradesh in the 1970s, completing the transition by the 1990s. This period also saw the rise of star-driven commercial films, technological advancements, and the development of major studios like Ramoji Film City, which holds the Guinness World Record as the largest film studio complex in the world. The 2010s marked a significant period for Telugu cinema, as it emerged as a pioneer of the pan-Indian film movement, expanding its audience across India and internationally. This development enhanced the industry's prominence in Indian and world cinema while also increasing the recognition of Telugu actors across the country. Baahubali 2 (2017) not only introduced the ₹1,000 crore club to Indian cinema but also set a new benchmark with a ₹200 crore opening day worldwide. This film also won the Saturn Award for Best International Film, and RRR (2022) became the first Indian feature film to win an Academy Award, receiving multiple international accolades, including a Critics' Choice Award for Best Foreign Language Film and a Golden Globe Award. Kalki 2898 AD (2024) is the most expensive Indian film ever made. Telugu cinema now boasts the highest number of films in both the ₹1,000 crore club and those with a ₹100 crore and ₹200 crore opening day worldwide.
Since its inception, Telugu cinema has been known as the preeminent centre for films based on Hindu epics. Today, it is also noted for advancements in technical crafts, particularly in visual effects and cinematography, making it one of the most state of the art cinema. Telugu cinema has produced some of India's most expensive and highest-grossing films, including Baahubali 2 (2017), which holds the record for the highest footfalls for an Indian film in the 21st century. Over the years, Telugu filmmakers have also ventured into parallel and arthouse cinema. Films like Daasi (1988), Thilaadanam (2000), and Vanaja (2006), among others, received acclaim at major international film festivals such as Venice, Berlin, Karlovy Vary, Moscow, and Busan. Additionally, ten Telugu films have been featured in CNN-IBN's list of the "100 Greatest Indian Films of All Time."
History Early development
Raghupathi Venkaiah Naidu was a photographer and photographic studio owner in Madras who was drawn into filmmaking. Since 1909, he was involved in producing short films. He shot 12 three-minute-long short films and exhibited them in Victoria Public Hall, Madras. He also travelled to Bangalore, Vijayawada, Sri Lanka, Rangoon and Pegu to exhibit his films. In , he established a tent house called Esplanade in Madras to exhibit his films. In , he established Gaiety Theatre on Mount Road, the first ever permanent cinema theatre in Madras and all of South India. He later constructed the Crown Theatre and Globe Theatre. In his theatres, he screened American and European films as well as silent films made in various parts of India.
In 1919, he started a film production company called 'Star of the East Films' also called 'Glass Studio', the first production company established by a Telugu person. He sent his son, Raghupathi Surya Prakash to study filmmaking in the studios of England, Germany, and United States. In 1921, they made Bhishma Pratigna, generally considered as the first Telugu feature film. Raghupathi Venkaiah produced the film, while R. S. Prakash directed and produced it along with playing the title character Bhishma. As the first Telugu film exhibitor and producer, Raghupathi Venkaiah is regarded as the 'Father of Telugu cinema'.
From 1921 to 1931 about a dozen feature films were made by Telugu people. C. Pullayya made a three-reel short film, Markandeya (1926 or 1931) at his house in Kakinada. In 1921, the first cinema hall in Andhra, Maruthi Cinema was established in Vijayawada by Pothina Srinivasa Rao. Y. V. Rao and R. S. Prakash established a long-lasting precedence of focusing exclusively on religious themes Gajendra Moksham, Nandanar, and Matsyavataram three of their most noted productions, centred on religious figures, parables, and morals.
Rise of the "talkie"
The first Telugu film with audible dialogue, Bhakta Prahlada, was directed by H. M. Reddy. Bhakta Prahlada was shot over 18 or 20 days at Imperial Studios, Bombay and was produced by Ardeshir Irani who also produced Alam Ara, India's first sound film. The film had an all-Telugu starcast featuring Sindhoori Krishna Rao as the titular Prahlada, Munipalle Subbayya as Hiranyakasyapa, and Surabhi Kamalabai as Leelavathy. Bhakta Prahlada was completed on 15 September 1931, which henceforth became known as "Telugu Film Day" to commemorate its completion.
Popularly known as talkies, films with sound quickly grew in number and popularity. In 1932, Sagar Movietone produced Sri Rama Paduka Pattabhishekam and Sakunthala, both directed by Sarvottam Badami. Neither the producer nor the director of these two films were Telugus. In 1933, Sati Savitri directed by C. Pullayya received an honorary diploma at the 2nd Venice Film Festival. In the same year, Pruthvi Putra, based on the story of Narakasura was released. It starred Kalyanam Raghuramayya and was produced by Pothina Srinivasa Rao, who had previously built the first cinema hall in Andhra in 1921. This was the first Telugu talkie entirely financed by Telugu people.
In 1934, the industry saw its first major commercial success with Lava Kusa. Directed by C. Pullayya and starring Parupalli Subbarao and Sriranjani, the film attracted unprecedented numbers of viewers to theatres and thrust the young industry into mainstream culture. Dasari Kotiratnam produced Sati Anasuya in 1935 and became the first female producer of Telugu film industry.
The first film studio in Andhra, Durga Cinetone, was built in 1936 by Nidamarthi Surayya in Rajahmundry. Sampurna Ramayanam (1936) was the first film produced by the studio relying mostly on local talent. In 1937, another studio called Andhra Cinetone was built in Visakhapatnam. However, both the studios were short-lived. Early Telugu silent films and talkies were deeply influenced by stage performances, continuing the traditions of theatre onto the screen. These films often retained the same scripts, dialogues, and background settings as their stage counterparts.
Emergence of social themes
By 1936, the mass appeal of film allowed directors to move away from religious and mythological themes. That year, under the direction of Kruthiventi Nageswara Rao, Prema Vijayam, a film with a contemporary setting, was released. It was the first Telugu film with a modern-day setting as opposed to mythological and folklore films. Later, more 'social films' i.e. films based on contemporary life and social issues, were made by filmmakers. Notable among them was Vandemataram (1939), touching on societal problems like the practice of dowry. Telugu films began to focus more on contemporary life, with 29 of the 96 films released between 1937 and 1947 featuring social themes.
In 1938, Gudavalli Ramabrahmam has co-produced and directed the social problem film, Mala Pilla starring Kanchanamala. The film dealt with the crusade against untouchability, prevailing in pre-independent India.Naati 101 Chitralu, S. V. Rama Rao, Kinnera Publications, Hyderabad, 2006, pp.14. In 1939, he directed Raithu Bidda, starring thespian Bellary Raghava. The film was banned by the British administration in the region, for depicting the uprise of the peasantry among the Zamindar's during the British raj. The success of these films gave an impetus to Y. V. Rao, B. N. Reddy and others to produce films on social themes. Viswa Mohini (1940) is the first Indian film depicting the Indian movie world. The film was directed by Y. V. Rao and scripted by Balijepalli Lakshmikantha Kavi, starring V. Nagayya. Rao subsequently made the sequel films Savithri and Sathyabhama (1941–42) casting thespian Sthanam Narasimha Rao.
The outbreak of World War II and the subsequent resource scarcity caused the British Raj to impose a limit on the use of filmstrip in 1943 to 11,000 feet, a sharp reduction from the 20,000 feet that had been common till then. As a result, the number of films produced during the war was substantially lower than in previous years. Nonetheless, before the ban, an important shift occurred in the industry: Independent studios formed, actors and actresses were signed to contracts limiting whom they could work for, and films moved from social themes to folklore legends. Ghantasala Balaramayya, has directed the mythological Sri Seeta Rama Jananam (1944) under his home production, Prathiba Picture, marking Akkineni Nageswara Rao's debut in a lead role.
The golden age
The 1950s and 1960s are often regarded as the golden age of Telugu cinema. This era witnessed significant advances in production quality, the establishment of iconic studios, and the rise of influential filmmakers who shaped the industry. Prominent production houses such as Vijaya Productions, Vauhini Studios, Bharani Pictures, Prasad Art Pictures, and Annapurna Pictures were established during the late 1940s and 1950s. These studios played a crucial role in the development of Telugu cinema, contributing to the production of over 300 films between 1950 and 1960. Many Telugu-Tamil bilinguals were made during this period.
During this era, the Telugu film industry became one of the largest producers of folklore, fantasy, and mythological films. Directors like K. V. Reddy and B. Vittalacharya pioneered these genres, creating films that captivated audiences with their imaginative storytelling. As demand for films grew, filmmakers recognised the potential to remake earlier productions with enhanced cinematic techniques. Many mythological films originally made in the early talkie era, which featured actors from drama troupes and were limited by the technical constraints of the time, were reimagined in this era with improved technologies. Pathala Bhairavi (1951) emerged as the most successful folklore film of the decade and turned its lead actors, N. T. Rama Rao and S. V. Ranga Rao, into stars. Other notable mythological and folklore films from the decade include Mayabazar (1957), Panduranga Mahatyam (1957), Suvarna Sundari (1957), Bhookailas (1958), Jayabheri (1959), Sri Venkateswara Mahatyam (1960), and Raja Makutam (1960).