Fairfield by Marriott is a franchised economy to midscale hotel brand of Marriott International. The properties target guests willing to accept fewer amenities for lower prices. Cost-saving measures included standardized building architecture and bedding, and the absence of a full-service restaurant, but a complimentary hot breakfast.

As of June 30, 2021, the brand had 1,169 hotels with 114,986 rooms with an additional 387 hotels with 47,476 rooms in the pipeline. Amenities at most properties include a pool, whirlpool, health club, same-day dry cleaning, vending machines, free Wi-Fi, an ergonomic desk and chair, a complimentary hot breakfast, and in-room television. The brand was named Fairfield Inn & Suites between 19872019.

Overview

Marriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like Days Inn, Hampton Inn, and Red Roof Inn. The first location opened in October 1987 in Atlanta, Georgia. Management implemented scorecard terminals to allow guests to rate the hotels as either 'excellent', 'average', or 'poor'. Marriott was then able to track important metrics and provide superior customer service. Additionally, employee selection emphasized the appointment of friendly and positive staff, which also reduced turnover. This was achieved by providing higher wages than competitors (at the time being in the top 25% of wages within the lodging industry).

The brand formerly included properties dubbed "Fairfield Suites"; however, in 1998, those properties became the separate SpringHill Suites chain within the Marriott corporation. Many properties feature both suites and rooms, and these were called "Fairfield Inn & Suites."Liam Brown executive background The chain has generally moved away from outside-opening doors in its more recent constructions, preferring traditional interior halls.

In 2004, brand head Liam Brown wanted the brand to move from the budget tier of hotels into the moderate tier by renovating newer locations and closing aging ones. The brand introduced coffee in the hotel rooms, express check-out, and newspaper delivery.

In 2013, the brand expanded to Asia. In 2019, the Fairfield Inn & Suites Denver Tech Center opened, the 1000th Fairfield property worldwide. In August 2020, the brand expanded to Peru. In April 2021, Marriott tested a contactless vending machine at Fairfield Inns. In June 2021, the first brand location in Europe opened.

Concept The brand name comes from the Fairfield Farm in Hume, Virginia, which J. Willard Marriott purchased as a family retreat. Originally owned by the King of England, the farm reminded Marriott of the western ranches of his childhood. After being refurbished in 1997, Fairfield Farm opened as Marriott's only bed and breakfast, The Inn at Fairfield Farm.

Accommodations

Historical US Non-US Total 2006 Properties 518 Rooms 46,589 2007 Properties 529 8 537 Rooms 46,930 947 47,877 2008 Properties 560 9 569 Rooms 49,678 1,109 50,787 2009 Properties 620 9 629 Rooms 55,622 1,109 56,731 2010 Properties 648 10 658 Rooms 58,510 1,235 59,745 2011 Properties 667 13 680 Rooms 60,392 1,568 61,960 2012 Properties 678 13 691 Rooms 61,477 1,568 63,045 2013 Properties 691 17 708 Rooms 62,921 2,044 64,965 2014 Properties 704 17 721 Rooms 64,362 2,089 66,451

From 2015 NorthAmerica Europe Middle E.& Africa Asia &Pacific CaribbeanLatin Am. Total 2015 Properties 761 2 5 768 Rooms 69,970 314 788 71,072 2016 Properties 828 5 7 840 Rooms 76,432 918 1,056 78,406 2017 Properties 895 14 10 919 Rooms 82,699 2,268 1,467 86,434 2018 Properties 940 26 13 979 Rooms 88,052 4,403 1,833 94,288 2019 Properties 1,001 42 14 1,057 Rooms 94,063 7,050 2,036 103,149 2020 Properties 1,061 58 13 1,132 Rooms 99,901 9,300 1,863 111,064 2021 Properties 1,112 78 14 1,204 Rooms 105,330 11,970 1,971 119,271 2022 Properties 1,141 96 16 1,253 Rooms 108,338 14,283 2,222 124,843 2023 Properties 1,153 119 18 1,290 Rooms 109,445 17,361 2,576 129,382

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