Jeffrey Gitomer (born February 11, 1946, in West Palm Beach, Florida) is an American salesperson, author, and speaker who writes and lectures on sales, customer loyalty, and personal development.

Education Gitomer attended Temple University, but left after his first year to attend the Goethe Institute in Berlin, Germany, where he studied languages. The Charlotte Observer describes him as "a college drop-out who has built a sales training empire".St. Onge, Peter. "Aaron letter is history in his hands", The Charlotte Observer, July 6, 2008.

Author/writer Gitomer has written fifteen books, including New York Times best sellers The Sales Bible "Hardcover Business Best Sellers", The New York Times, June 1, 2008. and The Little Gold Book of YES! Attitude."Hardcover Business Best Sellers", The New York Times, February 4, 2007. His most successful title, The Little Red Book of Selling, has sold more than five million copies worldwide and has been translated into 14 languages. It appeared on The Wall Street Journal best seller list at least 71 times.Dorsey, David. "How to Make Them Want to Buy", The Wall Street Journal, May 3, 2006. It was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of The 100 Best Business Books of All Time.Covert, Jack. , 800-CEO-READ, Jeffrey Gitomer's Little Red Book of Selling: one of The 100 Best Business Books of All Time, November 2008. However, in Time Magazine Andrea Sachs described his books in terms of P. T. Barnum, quoting Paul Argenti, a professor of corporate communication at Dartmouth, as saying: "People are looking for very simple answers to relatively complex questions". Sachs goes on to say: "Full of cartoons and bite-size nuggets of advice, the books are aimed at people who watch TV rather than read."Sachs, Andrea. "Barnum Would Be Proud", Time Magazine, February 8, 2007 online, February 19, 2007 in print.

On September 16, 2006, three of Gitomer's titles appeared simultaneously on The Wall Street Journal best seller lists, the only business author to achieve this in the Journal's history."Best Selling Books" , The Wall Street Journal, September 16, 2006. Gitomer has also co-authored three other titles with writers Ron Zemke, Greg Dinkin, and Nikita Koloff.

He also publishes Sales Caffeine, a weekly, multi-media e-zine, which is distributed internationally to 250,000 subscribers."Sales Caffeine Free eZine" , Issue 327, February 12, 2008.

Speaker Gitomer is a frequent speaker at public and corporate seminars and as of 2007 was ranked in the top 1% of non-celebrity speakers by the National Speakers Association.National Speakers Association. RSVP: 2007 NSA Membership Survey Special Report. Tempe, Arizona February 2007. On August 4, 2008, at the National Speakers Association Convention in New York, he was inducted into the Speaker Hall of Fame.National Speakers Association, "NSA Speaker Hall of Fame Press Release" August 19, 2008.

US Airways Controversy and Resolution

Gitomer gained notoriety in November 2003 for being the first passenger ever to be banned from US Airways.Huettel, Steve. "US Airways clips wings of frequent critic", St. Petersburg Times, November 17, 2003. The airline cited chronic, unreasonable complaints, numerous confrontations with employees, and verbal abuse that allegedly brought employees to tears.Chiames, Chris. "Gitomer's US Airways complaints go too far", Washington Business Journal, November 7, 2003. In an interview, Gitomer defended himself as a demanding, but not abusive, customer and explained that he had only made an employee cry once, several years prior. In October 2004, Gitomer was permanently banned as a customer and passenger.Gitomer, Jeffrey. "Showdown with Airline Teaches Sales Expert a Lesson."Des Moines Business Record – BusinessRecord.com, October 24, 2004.

Personal life Gitomer is married to Jennifer Gitomer, a sales coach.

In 2022, Gitomer put his 17,000 square foot condominium up for sale. The property, a former manufacturing facility called the Lance Cracker Factory, was priced at $12.9 million. At the time, it was the most expensive listing in Charlotte, NC.

Honors and awards 2009 Audie Award for The Little Red Book of Selling. Awards recognizing distinction in audiobooks. Best Business/Educational title of the year.Audio Publishers Association. "The Audies 2009", May 29, 2009. 2008 ASTD Award for Excellence in Workplace Learning and Performance, Solution Sales Elite, Hewlett Packard & TrainOne, partners.American Society for Training & Development. "2008 ASTD Award Winners ", May 15, 2009. 2008 IPPY Axiom Book Award Gold Medal Winner in Sales for Customer Loyalty Concepts.Independent Publisher. "IP FEATURE 2nd Annual Axiom Business Book Awards", February 20, 2009. 2008 National Speakers Association's CPAE Speaker Hall of Fame. One of 146 living members.National Speakers Association. "CPAE Speaker Hall of Fame" , August 4, 2008. 2005 IPPY Top 10 Outstanding Book Award "Business Breakthrough Book of the Year" for The Little Red Book of Selling.Independent Publisher. "Independent Publisher Book Awards 2005 ", March 5, 2005. 1997 Certified Speaking Professional (CSP) Award by the National Speakers Association.National Speakers Association. "Certified Speaking Professional (CSP)" .

Bibliography

Print Gitomer, Jeffrey (November 12, 2019). Get Sh*t Done: The Ultimate Guide to Productivity, Procrastination, and Profitability. Wiley. Gitomer, Jeffrey (December 7, 2015). The Very Little but Very Powerful Book on Closing: Ask the Right Questions, Transfer the Value, Create the Urgency, and Win the Sale. Wiley. Gitomer, Jeffrey (September 2, 2013). Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales....Now and Forever. Bard Press.

Gitomer, Jeffrey (March 19, 2011). Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, ... and Grind Your Competition into the Dirt. FT Press.

Audio books Gitomer, Jeffrey. The Little Red Book of Sales Answers: 99.5 Real Life Answers that Make Sense, Make Sales, and Make Money. Unabridged. (Pub date: March 10, 2009) New York: Simon & Schuster Gitomer, Jeffrey. The Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of Success. Unabridged. (January 6, 2009) New York: Simon & Schuster Gitomer, Jeffrey. The Little Red Book of Selling: 12.5 Principles of Sales Greatness. Unabridged. (September 9, 2008) New York: Simon & Schuster Gitomer, Jeffrey. The Sales Bible New Edition: The Ultimate Sales Resource. Unabridged. (May 6, 2008) New York: Simon & Schuster

V-Books (video) Gitomer, Jeffrey. The Little Red Book of Sales Answers: 99.5 Real Life Answers that Make Sense, Make Sales, and Make Money. Unabridged. (Pub date: March 10, 2009) New York: Simon & Schuster Gitomer, Jeffrey. The Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of Success. Unabridged. (January 6, 2009) New York: Simon & Schuster Gitomer, Jeffrey. The Little Red Book of Selling: 12.5 Principles of Sales Greatness. Unabridged. (September 9, 2008) New York: Simon & Schuster Gitomer, Jeffrey. The Sales Bible New Edition: The Ultimate Sales Resource. Unabridged. (May 6, 2008) New York: Simon & Schuster

References

External links

SalesHQ – 5 Best Sales Authors of All Time Jeffrey Gitomer Interview by Jim Canterucci

Roth Talent Profile