Think (slogan)

"Think" (stylized as THINK) is a slogan associated with the American multinational technology company IBM.

History The "THINK" slogan was first used by Thomas J. Watson in December 1911, while managing the sales and advertising departments at the National Cash Register Company.slogan: a distinctive phrase or motto identified with a particular party, product, etc. At an uninspiring sales meeting, Watson interrupted, saying "The trouble with every one of us is that we don't think enough. We don't get paid for working with our feetwe get paid for working with our heads". Watson then wrote THINK on the easel.

Asked later what he meant by the slogan, Watson replied, "By THINK I mean take everything into consideration. I refuse to make the sign more specific. If a man just sees THINK, he'll find out what I mean. We're not interested in a logic course."Belden (1962) p.158

In 1914, Watson took the slogan with him to the Computing-Tabulating-Recording Company (CTR) and its subsidiaries, all of which later became IBM.IBM Archives: THINK SignManey, Kevin (2003). The Maverick and His Machine: Thomas Watson Sr., and the Making of IBM. Wiley. .Tedlow, Richard S. (2003). The Watson Dynasty. Harper Business. . Reprinted by Arno Press, 1976, from the best available copy. Some text is illegible. International Time Recording, one of the subsidiaries, published a magazine for employees and customers, named Time, which, in 1935, IBM would rename to THINK. The books introduction, The Thinking Man, was written by Thomas J. Watson. IBM continues to use the slogan.Think Exhibit THINK is also an IBM trademark; IBM named its laptop computers ThinkPads and named a line of business-oriented desktop computers ThinkCentre and the monitors ThinkVision.

Since 2018, IBM's main conference is called IBM Think.

The Apple slogan "Think different," meaning "Think differently", first used in 1997, has been widely taken as a response to IBM's THINK.

Think (slogan)

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