Sarah Fell is a British animation producer and executive. She is Vice President of Original Animation EMEA at Hanna-Barbera Studios Europe (formerly Cartoon Network Studios Europe). She is best known as the producer and executive producer of the Cartoon Network animated series The Amazing World of Gumball.
Career Fell graduated from the National Film and Television School (NFTS) and began her career as an animation director at Absolutely Productions. She then spent seven years at Aardman Animations, producing programmes in 2D, 3D and stop-motion animation. Her credits there include Planet Sketch, Big Jeff and Timmy Time; the last of these won a BAFTA Children's Award for Pre-School Animation.
Fell subsequently joined Cartoon Network Development Studio Europe, where she became producer of The Amazing World of Gumball from its second season and later its executive producer. The series won several BAFTA Children's Awards during its run. During this period she also served as an executive producer on other studio projects, including The Heroic Quest of the Valiant Prince Ivandoe and Turner EMEA's first Boomerang original, The Happos Family.
In January 2019, Turner EMEA promoted Fell to Director of Original Series, Kids EMEA, with responsibility for the region's original kids' series, including Elliott from Earth. After the studio was rebranded as Hanna-Barbera Studios Europe in April 2021, she continued to oversee original kids and family animation for the region.
In September 2021, a Gumball revival series and finale film were announced for HBO Max and Cartoon Network. In July 2022, it was announced that Fell would oversee the development of new versions of The Powerpuff Girls and Foster's Home for Imaginary Friends with their creator, Craig McCracken. At the 2024 Annecy International Animation Film Festival, Fell, then Senior Vice President of Series at Hanna-Barbera Studios Europe, joined creator Ben Bocquelet and members of the production team to present a behind-the-scenes look at the Gumball revival. In a July 2024 restructuring at Warner Bros. Discovery, her title was confirmed as Vice President of Original Animation EMEA, reporting to Sam Register.
The revival, retitled The Wonderfully Weird World of Gumball, premiered on Hulu in the United States on 28 July 2025; Fell is an executive producer. In November 2025, it was announced that she would executive produce Living the Dream, an adult animated workplace sitcom created by George Gendi for Netflix.
Filmography Television Year Title Role Notes 2005–2008 Planet Sketch Producer 2006 Big Jeff Producer 2009–2012 Timmy Time Producer Won the BAFTA Children's Award for Pre-School Animation 2012–2019 The Amazing World of Gumball Producer, executive producer From season 2 onward 2016–2018 The Happos Family Executive producer 2017–2023 The Heroic Quest of the Valiant Prince Ivandoe Executive producer 2021 Elliott from Earth Executive producer 2025–present The Wonderfully Weird World of Gumball Executive producer Living the Dream Executive producer
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