HP Tronic (stylised as HP TRONIC) is a Czech business group based in Zlín. Its main business is the retail and distribution of consumer electronics and household appliances. The group includes Datart in the Czech Republic, NAY in Slovakia and the household-appliance brand ETA. The group also operates in tourism and hospitality.
HP Tronic later acquired Kasa.cz and ETA and took a stake in Datart. HP Tronic and Datart merged their businesses in 2017. HP Tronic then combined its electronics business with Slovak retailer NAY in 2024, forming NAY-DATART.
History HP Tronic was founded in Zlín in 1990 by Milan Hradil. It began as a consumer-electronics business and expanded into wholesale and retail during the 1990s. Hradil died in 1999, and the company was inherited by his wife and daughters. Daniel Večeřa and Petr Res, who had joined the company as employees during the 1990s, became co-owners and took over its management.
HP Tronic moved into online retail in 2008, when it began acquiring Internet Retail, operator of Kasa.cz in the Czech Republic and Hej.sk in Slovakia.
In 2011, HP Tronic acquired Czech household-appliance company ETA from the investment group Benson Oak.
Expansion through Datart HP Tronic acquired a 20% stake in Datart in 2014. In 2017, the companies agreed to combine their businesses. The resulting group included Datart, Euronics, Kasa.cz and Hej.sk and had annual revenue of more than CZK 14 billion and around 130 stores. Genesis Private Equity Fund III also became a minority investor.
HP Tronic then concentrated its Czech electronics retail operations under the Datart brand, with Euronics stores converted to Datart.
In April 2024, HP Tronic bought the remaining 25% stake held by Genesis Private Equity Fund III, giving it full ownership of Datart and ETA.
Merge with NAY HP Tronic agreed in 2023 to combine its electronics business with Slovak retailer NAY, owner of the Electro World chain in the Czech Republic. The Czech Office for the Protection of Competition approved the transaction in March 2024. The Slovak competition authority approved it in May 2024 subject to conditions, including the sale of nine NAY stores in Slovakia.
As part of the integration, Electro World stores in the Czech Republic were converted to Datart, while Datart stores in Slovakia were converted to NAY. The combined business became known as NAY-DATART.
Business activities The group's core business is consumer-electronics and household-appliance retail. Its main retail brands are Datart in the Czech Republic and NAY in Slovakia. ETA manages a portfolio of household-appliance and consumer-electronics brands.
HP Tronic has also been active in tourism and hospitality since the 1990s. It operates Resort Valachy in Velké Karlovice and Bistrotéka Valachy in Zlín. The group has also invested in hotel properties in Zlín, including the hotel section of the former Baťa department store and Hotel Prior.
Competition proceedings HP Tronic was fined by the Czech competition authority in May 2026 over its pricing practices. The authority said the company had been setting minimum prices for some of the products sold by its retailers since 2012.
HP Tronic admitted the conduct as part of a settlement but appealed the amount of the fine. In August 2026, the chairman of the competition authority rejected the appeal and upheld the CZK 38.971 million penalty in a final administrative decision.
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