is a Mexican confection made with sugar, peanuts and artificial flavors, and is the main product of the Mexican food company Dulces de la Rosa, based in Tlajomulco, Jalisco, Mexico. It is one of the country's most popular snacks, with origins dating back to the 1950s. The recipe originated from marzipan, a traditional Spanish sweet originally made with almonds.
History Between 1948 and 1950, Jesús Michel González and Elvira Velasco Rolón opened a confectionery business in Guadalajara, Jalisco, to support their large family of thirteen children. During the first years, their shop, Conitas, sold various sweets, including (Mexican sprinkle cookies), , and caramels. In 1950 they created the recipe for Mazapán de la Rosa, inspired by the original Spanish recipe for marzipan, except using peanuts instead of almonds since they were cheaper. It also does not contain eggs, unlike the original recipe.
Initially, the emblem of the Conitas mazapán was not a rose, but rather three strawberries. However, as their product grew in popularity, another company that also sold mazapán threatened to sue due to the Conitas emblem's similarity to their emblem, which had three cherries. Michel decided to replace the strawberries with a rose, since at that time Guadalajara was promoting itself as "the city of roses".
In 2018, to celebrate International Marzipan Day (12 January), Dulces de la Rosa made the largest mazapán in the world, breaking a Guinness World Record.
Consumption is sold in small shops and various markets and supermarkets in Mexico and the United States, and is usually eaten as a snack. It's also used as an ingredient in other desserts, such as ice cream, , , and .
Variations
In addition to the original, Dulces de la Rosa also offers chocolate-covered mazapán de la Rosa, as well as sugar-free options for both the original and chocolate-covered varieties using Splenda as a sweetener. They also sell a gigante version, with each piece weighing 50 grams as opposed to the standard 28 grams.
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