The Fundación por los Niños del Perú () was a Peruvian charitable foundation focused on supporting vulnerable children, founded in 1985 by the then First Lady of Peru, Pilar Nores. Until its dissolution in 2011, the foundation's presidency was held by the spouse of the President of the Republic of Peru.
History After the start of Alan García's government, his wife, Pilar Nores, decided to create the Foundation for the Children of Peru, with the aim of helping Peruvian children, who were greatly affected at that time by the Shining Path insurgency.
In 1990, Nores handed over the position to Susana Higuchi, who was tasked with increasing the number of children's villages. In 1994, her daughter Keiko Fujimori assumed the presidency of the foundation after Higuchi divorced Alberto Fujimori. Under Keiko Fujimori's leadership, the number of children's villages increased to 28.
In 2005, the Golden Hearts campaign was launched, which received funding support from Intralot. Its music video was filmed by Percy Céspedez.
In 2011, the foundation was put into liquidation because it had become unable to continue fulfilling its child-welfare purpose, amid administrative, financial, and asset-management problems.
Presidency ChairwomanGovernmentDurationPilar NoresFirst presidency of Alan García19851990Susana HiguchiPresidency of Alberto Fujimori19901994Keiko Fujimori19942000Nilda JaraPresidency of Valentín Paniagua20002001Eliane KarpPresidency of Alejandro Toledo20012006Pilar NoresSecond presidency of Alan García20062011Nadine HerediaPresidency of Ollanta Humala20112011
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