The 2026 FIFA World Cup was an international soccer tournament organized by FIFA, with an expansion over the previous competition from 32 to 48 teams. FIFA-level sponsorship tiers included partners, sponsors, and supporters. There were also regional supporters by geography.
Sponsors for the 2026 event included FIFA's first-ever prediction market sponsor, the Abu Dhabi-based ADI Predictstreet, which launched in time for the tournament. However, with no legal availability in the U.S., ADI announced a partnership with Fanatics Markets for a branded hub for the duration of the tournament. Receiving a small fraction of the business of established competitors during the group stage, ADI announced an additional partnership with rival platform Kalshi, which resulted in the companies sharing ADI's ad placements, such as on rotating sideline signs, beginning with the knockout stage.
Tournament sponsors
FIFA partnersFIFA World Cup sponsorsFIFA World Cup supporters Adidas ADI Predictstreet (in partnership with Fanatics Markets and Kalshi) Aramco Coca-Cola (Powerade, Minute Maid, Fuze Beverage, and others) Hyundai–Kia Lenovo (Motorola) Qatar Airways Visa AB InBev (Budweiser, Corona Cero, Michelob Ultra, Stella Artois, and others) Bank of America Frito-Lay (Doritos, Lay's, and Sabritas) Hisense (Asko, Gorenje, Regza, and Toshiba) McDonald's Mengniu Dairy (Bellamy's Organic) Unilever (Dove, Rexona, and others) Verizon DoorDash (Deliveroo) Marriott Bonvoy Rock-it Cargo Valvoline
Regional sponsors North American supportersSouth American supportersEuropean supportersAsia-Pacific supporters Airbnb American Airlines Diageo (Buchanan's, Casamigos, Don Julio, Johnnie Walker, and Smirnoff). ExpressVPN Globant Grupo Caliente Home Depot Kraken PepsiCo (Quaker Oats Company, Siete Foods, SodaStream) Public Investment Fund Salesforce Betano Diageo Inter Rapidísimo Mercado Libre/Mercado Livre Betano Globant ExpressVPN Kraken Salesforce Hisense (Regza and Toshiba) Japan Airlines–Qantas Public Investment Fund (Savvy Games Group and Qiddiya City)
Domestic sponsors
AtlantaBostonDallasGuadalajara Corpay Cox Enterprises Georgia-Pacific Home Depot NAPA Auto Parts Southern Company Coca-Cola Beverages Northeast Meet Boston Sanofi State Street Arca Continental Choctaw Casinos & Resorts Dallas Cowboys FC Dallas North Texas Sports Foundation UT Southwestern Guadalajara GNP Seguros Jalisco ZapopanHoustonKansas CityLos AngelesMonterrey Aramco Arca Continental Houston Methodist Hospital Hunton Group Quanta Services Reliant Energy Rice University Visit Sugar Land Black & Veatch Hallmark Kansas City Chiefs Kansas City Royals J. E. Dunn Construction Populous Purina Sporting Kansas City University of Kansas Health System Amgen Archer Aviation CyberAgent (Cygames) Discover Los Angeles Kaiser Permanente Los Angeles Metro Adidas Berel Corona Coca-Cola Guadalupe Tec de Monterrey Tribus de Fuego Uber EatsMexico CityMiamiNew York/New JerseyPhiladelphia Club América Eli Lilly and Company Farmacias Similares GNP Seguros Uber Bilzin Sumberg Chewy Brightline Griffin Catalyst Hard Rock Casino Royal Caribbean University of Miami Bristol Myers Squibb Hackensack Meridian Health Horizon Blue Onyx Equities Paul, Weiss, Rifkind, Wharton & Garrison Public Service Enterprise Group Related Companies Sports Illustrated Cencora Comcast Dick's Sporting Goods Independence Blue Cross PECO Energy Company Penn Medicine Philadelphia Eagles VisitPA William Penn FoundationSan Francisco Bay AreaSeattleTorontoVancouver Hewlett Packard Enterprise (Juniper Networks) Prologis Shack15 Roche (Genentech) Alaska Air Group (Alaska Airlines, Hawaiian Airlines) Amazon Boeing Deloitte Emerald Queen Casino Microsoft Port of Seattle Puyallup Tribe of Indians University of Washington Humber Polytechnic OLG OPG Toronto FC Bell Canada Coca-Cola Canada Bottling Concord Pacific Place Musqueam Indian Band Pacific National Exhibition Science World Squamish Nation TransLink Tsleil-Waututh Nation
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