xigxag is a British audiobook retailer based in Bodmin. In contrast to many companies in its sector, it offers a no-subscription business model and a proprietary accessibility feature, the x-book, which allows listeners to refer to the text of the book while listening. It was rated as a best buy for audiobooks by Ethical Consumer.
History xigxag was founded by Kelli Fairbrother and Mark Chaplin in 2019. The company closed a £500,000 investment round in early 2022. In 2022, xigxag achieved B Corp status, and in 2024 it became the first audiobook retailer to accept National Book Tokens.
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