George Dewey is an American creative executive, film producer and entrepreneur. He is best known as the co-founder and president of Maximum Effort, a production and marketing company founded with actor Ryan Reynolds.
Dewey has worked on film, television, and marketing projects including Deadpool, John Candy: I Like Me, Free Guy, Spirited, Aviation Gin, Mint Mobile and Welcome to Wrexham. He also serves on the board of directors of Wrexham A.F.C.
Early life Dewey is the grandson of politician Thomas E. Dewey, who served as governor of New York from 1943 to 1954.
Career Dewey began his advertising career as an intern at McCann Erickson in 1995. He later became executive creative director at the agency's New York office, where he worked on accounts including Verizon Wireless, the United States Army, Avis, Black & Decker, and the United Nations.
He later joined 20th Century Fox, where he served as senior vice president of digital marketing. During his time at Fox, Dewey worked on marketing campaigns for films including Deadpool, The Martian, Kingsman: The Golden Circle, and Gone Girl. Dewey subsequently became president of digital at Annapurna Pictures before joining Ryan Reynolds' production company, Maximum Effort Productions, in 2018 as president.
Maximum Effort Dewey co-founded Maximum Effort with Ryan Reynolds in 2018. The company operates in film production, television, and marketing. Maximum Effort gained attention for its "fastvertising" approach to advertising and branded content, particularly through campaigns connected to Deadpool, Aviation Gin, Peloton, and Mint Mobile.
In 2021, the marketing division of Maximum Effort was sold to the advertising platform MNTN, while Reynolds continued serving as chief creative officer for the company.
In 2025, Reynolds and Dewey reached an agreement to reunite the marketing and production divisions of Maximum Effort as an independent entity.
Wrexham A.F.C. Dewey has been involved in the marketing and media operations of Wrexham A.F.C., the Welsh football club owned by Ryan Reynolds and Rob McElhenney. He served as executive producer of the documentary series Welcome to Wrexham. In April 2025, Dewey was appointed to the board of directors of Wrexham A.F.C. Limited following approval by the English Football League (EFL).
Filmography
Film YearTitleCreditNotes2019TruceWriterShort film2019Becoming PikachuWriterShort film2020Match Made in HellWriterShort film2021Meet Bryan BreynoldsExecutive producerShort film2021Free GuyExecutive producer2022The Adam ProjectExecutive producer2022SpiritedProducer2022Shotgun WeddingExecutive producer2024IFExecutive producer2024Deadpool & WolverineExecutive producer2025John Candy: I Like MeProducer
Television YearTitleCreditNotes2021Ryan Doesn't KnowExecutive producer2022–2025Welcome to WrexhamExecutive producer; writer22 episodes; wrote 1 episode2023DiscontinuedExecutive producer10 episodes2024The House From...Executive producer2025UnderdogsExecutive producerMiniseries; 5 episodes2025NecaxaExecutive producer10 episodes
Awards and nominations YearAwardCategoryWorkResultRef.2022Hollywood Music in Media AwardsBest Music Themed Film, Biopic or MusicalSpirited 2023Primetime Emmy AwardsOutstanding Unstructured Reality ProgramWelcome to Wrexham 2024Primetime Emmy AwardsOutstanding Unstructured Reality ProgramWelcome to Wrexham 2024Producers Guild of America AwardsOutstanding Producer of Non-Fiction TelevisionWelcome to Wrexham 2025Primetime Emmy AwardsOutstanding Unstructured Reality ProgramWelcome to Wrexham 2026Producers Guild of America AwardsOutstanding Producer of Televised or Streamed Motion PicturesJohn Candy: I Like Me
References
External links