Tara Razavi is an American creative producer and the founder of the creative production company Happy Place. She works across music videos, commercial campaigns, film, television, and live experiential projects.
Early life and education Razavi was born in the United States to Iranian parents who immigrated to the country shortly before the Iranian Revolution. She grew up in Los Angeles. She attended the University of California, Los Angeles (UCLA), where she initially planned to study law. After interning in the A&R department at Babyface’s record label, she chose to pursue a career in the music industry instead.
Career Razavi began working in music video production after being invited to work on the music video for Nas's song "Hero", directed by TAJ. Following that project, she continued collaborating with the director on multiple projects. She worked as a music manager at BET, where she contributed to the pilot of College Hill, and later worked with networks including Oxygen, VH1, and MTV.
In 2010, Razavi founded the production company Happy Place. Through the company, she has produced music videos, branded content, and events for artists and brands.
Razavi has collaborated frequently with rapper and producer Tyler, the Creator. Her music video credits include work with Jennifer Lopez on "On the Floor," as well as projects with Frank Ocean ("Pyramids"), and Usher ("Dive In").
In 2019, Razavi spoke at the South by Southwest (SXSW) festival in Austin, where she discussed music video innovation and the growing role of technology in visual storytelling.
In 2024, Razavi was attached as a producer on Strobe, a feature thriller directed by Taylor Cohen. The film features a cast including Laura Harrier and Suzanna Son, and follows a high school senior's obsessive search for a mysterious EDM artist.
Filmography
Film YearTitleRoleRef2024American Dream: The 21 Savage StoryProducer2024Champions of the Golden ValleyExecutive producer
Television YearTitleRoleNotes2010ObsessedProduction coordinatorTV series2021The LCD Soundsystem Holiday SpecialProducerTV special2022Call Me If You Get Lost LiveExecutive producerTV special
Music videos (selected) YearArtistTitleRole2011Tyler, the Creator"She"Executive producer2012Frank Ocean"Pyramids"Producer2012Hodgy Beats, Domo Genesis & Tyler, the Creator"Rella"Producer2012Tyler, the Creator & Hodgy Beats"NY (Ned Flander)"Producer2013Tyler, the Creator"Tamale"Producer2013Tyler, the Creator"IFHY"Producer2013Tyler, the Creator"Domo 23"Producer2015Justin Bieber"What Do You Mean?"Executive producer2015G-Eazy & Bebe Rexha"Me, Myself & I"Producer2017Vince Staples"Prima Donna"Producer2018A$AP Rocky feat. Skepta"Praise the Lord (Da Shine)"Producer2019Taylor Swift"Lover"Executive producer2019Taylor Swift"You Need to Calm Down"Producer2019Tyler, the Creator"Earfquake"Executive producer2021Billie Eilish & Rosalía"Lo Vas a Olvidar"Producer2022A$AP Rocky"D.M.B."Producer2023Tyler, the Creator"Sorry Not Sorry"Producer2024Tyler, the Creator"Noid"Producer2025Tyler, the Creator"Darling, I"Producer
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