(Indonesian for "Muslim Woman") was an Indonesian teen magazine published between 2002 and 2007. Edited by Mustafa bin Haji Ton and Wirdaningsih Aminuddin Yunus, the magazine capitalized on the ("trendy veils") trend to present veiling as a diverse and personal practice. It also covered news, fiction, and literature.
History was launched in August 2002 by PT Variapop Group,; operated by the Malaysia-born Mustafa bin Haji Ton. Mustafa and his wife, the Padang-born Wirdaningsih Aminuddin Yunus, served as editors. was oriented predominantly towards teenaged Muslim women, taking the slogan ("Youth Muslim Trends"). At the time, PT Variapop already published magazine, another periodical with Islamic themes.
was established at a time when young Indonesian Muslim women were increasingly embracing a style known as ("trendy veils"), which sought to combine Islamic fashion with contemporary trends, and sought to reach fashion-conscious youths who desired to remain veiled. Other publications established for young Muslim readers during this period included Karima, Nikah, and Noor. was discontinued in 2007.
Format and contents In its initial format, measured . From January 2006 until the magazine's closure, it switched to a smaller format, . The language used was informal, with a high concentration of Indonesian slang.
contained several regular columns, including editorial notes under the banner "" as well as quizzes, profiles, film reviews, health, fashion, and cosmetics. It also included space for fiction, as well as Islamic teachings. A common topic of discussion was love, including not only romantic love, but also love for one's parents as well as for Muhammad and God. The magazine contained testimonials from Indonesian celebrities, with the February 2006 edition containing one by Zaskia Adya Mecca about her experiences as a party-loving celebrity before turning to God. It also covered literature, naming Habiburrahman El Shirazy's 2004 novel Verses of Love the best novel of the year in 2005.
Fashion was another common subject in . Models presented diverse styles, including cute, ethnic, sporty, "Oriental", tomboyish, and traditional. Regardless of the style presented, however, the model was veiled. Articles in presented veiling as part of individuals' personalized style, while also suggesting certain models and colours for persons with different facial shapes.
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