Buy It Now was a business reality television series where people pitch their product ideas to investors and potential customers for the chance to have their products sold. It was hosted by Brian Conley.https://www.channel4.com/programmes/buy-it-now
One year after, in 2019, from November 28 to December 19 was aired four episodes of the spin-off of the show named Buy It Now For Christmas hosted by Rylan Clark-Neal where any inventors, creators and sellers of new products had just 90 seconds to pitch their item to an audience of real shoppers, all with a Christmas theme. They provide focus-group feedback, before representatives from three retailers - Amazon Launchpad, Lakeland and JML - decide whether or not to place an order.https://www.channel4.com/programmes/buy-it-now-for-christmas
Series overview Series Episodes Presenter Premiere Finale 1 30 Brian Conley 16 April 2018 25 May 2018 2 4 Rylan Clark-Neal 28 November 2019 19 December 2019
Mechanics In this show, inventors and sellers of new products have 90 seconds to demonstrate their item in the hope of securing an order with a national retailer.
International versions Color key
CountryLocal nameNetworkPresenterOriginally airedItalyhttps://www.sorrisi.com/tv/news-e-anticipazioni/gabriele-corsi-condurra-buy-it-now-mai-piu-senza-sul-nove/ Buy It Now – Mai più senza Nove Gabriele Corsi 9 September 2026 – present United States Buy It Now Amazon Prime Video J. B. Smoove 29 October – 10 December 2024
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