"Iloveitiloveitiloveit" is a song by American singer-songwriter Bella Kay, released on January 11, 2026, as the lead single from her second EP A Couple Minutes Out (2026), and the lead single from her debut studio album, My Reckless Abandon (2026). It gained traction on the video-sharing app TikTok and became a breakout hit. The song reached number one in Ireland and Norway.
The track was re-released via Atlantic Records after she signed to the label.
Composition "Iloveitiloveitiloveit" is a pop song driven by guitar. In the lyrics, Bella Kay focuses on her internal conflict and turmoil from her desire to continue a relationship that she understands may be self-destructive.
Release and promotion Bella Kay began teasing the song on December 3, 2025 with a TikTok post highlighting the beginning of the chorus. She shared several snippets of the song throughout the month, helping it generate widespread attention ahead of its release on January 11, 2026. By February 2026, it had featured in more than 100,000 videos on TikTok, where users paired the chorus with posts about their relationships.
Commercial performance According to Luminate, the song earned 1.46 million official on-demand US streams in the week of January 16–22, 2026. It rose to 3.75 million streams by the week of February 6–12, representing a 156% increase over three weeks.
Charts + Chart performance for "Iloveitiloveitiloveit" Chart (2026) Peakposition Canada CHR/Top 40 (Billboard) 35 Croatia International Airplay (Top lista) 95 Greece International (IFPI) 92 Iceland (Billboard) 4 Latvia Airplay (LaIPA) 5 Lebanon (Lebanese Top 20) 2 Malta Airplay (Radiomonitor) 15 Nigeria (TurnTable Top 100) 91 Nigeria Airplay (TurnTable) 46
Certifications
Release history +Release dates and formats for "Iloveitiloveitiloveit" Region Date Format Label(s) United States March 10, 2026 Contemporary hit radio Atlantic
References