Nipponoserica similis is a species of beetle of the family Scarabaeidae.BioLib It is found in Japan and has been introduced to the United States, where it has been recorded from New York.
Description Adults reach a length of about 8–10 mm. They are deceptively similar to Serica brunnea. They have an oblong-oval, yellowish-red body, with the back of the head a little darker. They are dull without an opalescent sheen.
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