The Prêmio Potências 2025 marked the fifth edition of the event, held on November 24, 2025, at the Sala São Paulo in the city of São Paulo, Brazil. The ceremony was hosted by journalist Rita Batista and presenter João Pimenta. The event featured performances by Péricles, Karol Conká, Jota.pê, and Rael.
The ceremony was broadcast by Dia TV and the digital platform PodPah. Singer Péricles was honored during the ceremony.
Winners and nominees The nominations were announced in November 2025. Winners are listed first and highlighted in bold. Best New Artist Song of the Year Ajuliacosta J. Eskine Joyce Alane Núbia Sued Nunes "Foguinho" – Gaby Amarantos "Amina" – Tasha & Tracie "Cacos de Vidro" – BK' feat. Evinha "Dharma" – Ajuliacosta "Paraíso" – Ludmilla Creator of the Year Professional of the Year Nicolly Martins (@elanicolzzzzzzzzzz) Isabelle Daltro (@belledaltro) Laís Francine (@laisfrancine) Tet (@tettrem) Vitty (@euvitty) Zé Ricardo – VP Artistic Director, Rock World Alessandra Souza – CMO Stellantis Gilvana Viana – Co-founder MugShot, Punks S/A, CASABLACK Kaire Jorge – CEO Labbel Records Ronald Pessanha – Globo Negritudes Leader Campaign of the Year Hosts of the Year Realezas Negras – White Horse/Diageo – Agency: Gana Código de Defesa e Inclusão do Consumidor Negro – L’Oréal Luxo / Beta Collective Corredor em Perigo – Alma Preta / LEW’LARA\TBWA Corpo Preto – Instituto Yduqs / Artplan Nem Mesmo o WhatsApp – Creative X WhatsApp / GUT & SPARK Kenya Sade – Multishow/Globo Thiago Oliveira – É de Casa/Globo Maju Coutinho – Fantástico/Globo Paulo Vieira – GNT/Globo Rita Batista – É de Casa/Globo Best Supporting Actor Best Supporting Actress Lucas Leto – Sardinha in Vale Tudo Abrahão Costa – Ray in Ray: Você Não Me Conhece Breno Ferreira – André in Vale Tudo L7nnon – Ryan in Dona de Mim Tony Tornado – Lúcio in Êta Mundo Melhor Alice Carvalho – Otília in Guerreiros do Sol Aline Borges – Tânia in Dona de Mim Belize Pombal – Consuêlo in Vale Tudo Jessica Marques – Daniela in Vale Tudo Linn da Quebrada – Bibiana in Vitória Best Actor Best Actress Seu Jorge – Leandro in Melhor Mãe do Mundo Ailton Graça – Luisão in Pablo & Luisão Antônio Pitanga – Pacífico Licutan in Malês Juan Paiva – Samuel in Dona de Mim Ricardo Teodoro – Ronaldo in Baby Bella Campos – Maria de Fátima in Vale Tudo Camila Pitanga – Lola in Beleza Fatal Dira Paes – Conceição in Pablo e Luisão Shirley Cruz – Gal in Melhor Mãe do Mundo Taís Araújo – Raquel in Vale Tudo Athlete of the Year Personality of the Year Rodrigo Pantera – Bodybuilder Alison dos Santos – Athletics Rebeca Andrade – Artistic Gymnastics Vic Albuquerque – Football / Corinthians Vini Jr – Football / Real Madrid Gilberto Gil Zé Ricardo Lázaro Ramos Liniker Mano Brown Taís Araújo Artist of the Year Liniker Jota.pê Duquesa Gaby Amarantos Thiaguinho
Special awards The singer Péricles received a special tribute during the ceremony.
TributePéricles
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