is a Japanese manga series written and illustrated by Tsutomu. It has been serialized online via Flex Comix's Comic Polaris website since July 2017 and has been collected in twelve volumes. A television drama adaptation aired from August to September 2020, and an anime television series adaptation produced by Liden Films premiered in October 2026.
Plot Mitsutaka Oji is a handsome 42-year-old man. However, he harbors a secret: he likes small and cute things, particularly the mascot character Pagtaro, which is a secret he struggles to keep.
Characters
Oji is a 41-year-old salaryman and the chief manager of section 1 in his company. He secretly loves cute things, especially the mascot character Pagtaro, but hides it from others.
Masumi is Oji's nephew from the United States who moves in with him to pursue his dreams of becoming a manga artist.
Naruto is the chief manager of section 2 at Oji's company. He views Oji as a rival and attempts to sabotage his reputation. He secretly loves cats and is unsuccessful in getting close to them.
Kawai is man who Oji meets. Like Oji, he also loves cute things, especially the mascot series Bear's School.
Moriko is a subordinate under Oji's division.
Usuma is a subordinate under Oji's division.
Kiba is a subordinate under Oji's division.
Takebayashi is Oji's ex-wife and former boss.
Media Manga Written and illustrated by Tsutomu, Pops Loves Kawaii Stuff began serialization on Flex Comix's Comic Polaris website on July 6, 2017. Its chapters have been collected into twelve volumes as of August 2026.
Drama A television drama adaptation was announced on June 26, 2020. Directed by Izuru Kumasaka and written by Fumi Tsubota, the series aired on the programming block on ytv, Nippon TV and their affiliates from August 13 to September 10, 2020.
Episodes
Anime An anime television series adaptation was announced on November 8, 2025. The series is produced by Liden Films and directed by Tomoe Makino, with Yū Sato handling series composition, Tomomi Kimura designing the characters, and Arisa Okehazama composing the music. It premiered on October 4, 2026, on Tokyo MX and other networks. the opening theme song is "LIKE³" performed by , and the ending theme song is performed by Kaori Maeda. Crunchyroll is streaming the series under the title Uncle's Obsession with Cute Things. Medialink licensed the series.
Other In commemoration of the release of its fourth volume on April 15, 2020, a voice comic adaptation was released on BookLive's YouTube channel on April 10. It featured the voice performances of Kenjiro Tsuda and Takuya Satō.
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