Whop, Inc. is an American technology company and business platform that enables entrepreneurs, influencers, and small businesses to sell products, memberships, subscriptions, and software directly to consumers. The company was founded in 2021 by Steven Schwartz, Cameron Zoub, and Jack Sharkey. It is headquartered in Brooklyn, New York.

History Whop was founded in March 2021 by Steven Schwartz and Cameron Zoub, who had met as middle school-age teenagers in a Facebook group dedicated to sneaker reselling, and by software developer Jack Sharkey. As teenagers, Schwartz and Zoub had written sneaker bots used to purchase limited-edition footwear, later launching several other ventures before conceiving of Whop as a marketplace for digital goods. Schwartz, who studied at New York University's Stern School of Business and interned at Accenture in Singapore, graduated in 2021, the same year Whop was launched.

In July 2023, Whop raised US$17 million in a Series A funding round led by Insight Partners, with participation from Peter Thiel, The Chainsmokers, Kevin O'Leary, Justin Mateen, Justin Kan, James Harden, and others.

In June 2024, Whop raised US$50 million in a Series B round led by Bain Capital Ventures at a valuation of US$800 million. That same year, Whop moved their headquarters to the Domino Sugar Refinery, a redeveloped former sugar refinery in Williamsburg, Brooklyn. At the time, the company had approximately 30 employees.

In February 2026, Tether invested US$200 million in Whop at a valuation of US$1.6 billion.By June, the company had grown to 120 employees.

Platform Whop operates an online marketplace that allows sellers to build customized storefronts, also called "whops", for selling digital products, online courses, software subscriptions, private online communities, and other access-based memberships.

Whop's Content Rewards feature has been used by the music industry for marketing campaigns known as clipping, in which paid editors are hired to circulate short-form videos of an artist's music across social media. These campaigns have featured artists such as Mumford & Sons, Brandi Carlile, and John Summit.

See also List of online marketplaces

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