IDE – International Design & Entertainment GmbH (IDE) was a Munich-based brand-extension company created by Philip Morris Germany in 1986. Set up under marketing director , IDE developed lifestyle and entertainment ventures associated with the Marlboro brand, including the Marlboro Music record label, Marlboro Reisen (Marlboro Travel), and the Marlboro/Philip Morris Design Shop retail/catalog program.
Activities IDE acted as the corporate parent for the German label Marlboro Music and related sublabels; Discogs lists IDE as parent to Marlboro Music and other imprints. Contemporary accounts of the initiative describe a broader diversification into travel services (Marlboro Reisen) and branded retail/design catalogs (Marlboro Design Shop).
See also Marlboro Music Philip Morris International
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