Love for Love’s Sake () is a 2025 South Korean fantasy romance miniseries directed by Kim Kyun-ah and written by Kwon Cho-rong. The series stars Lee Tae-vin, Cha Joo-wan, Oh Min-su, and Cha Woong-ki. It premiered on July 4, 2025, and was distributed through Netflix, iQIYI, TVING, and Wavve.
Synopsis Tae Myung-ha, a 29-year-old man, is unexpectedly transported into a fictional online game where he inhabits the body of a 19-year-old character. Within this virtual world, he is tasked with bringing happiness to Cha Yeo-woon, a talented athlete admired for his looks and achievements despite his modest background. As Myung-ha navigates this mission, he becomes entangled in a complex emotional dynamic involving Yeo-woon, the wealthy and passionate Cheon Sang-won, and the introverted Ahn Kyung-hoon, who offers quiet support throughout the journey. Cast Main Lee Tae-vin as Tae Myung-ha Cha Joo-wan as Cha Yeo-woon Oh Min-su as Cheon Sang-won Cha Woong-ki as Ahn Kyung-hoon
Supporting Joo Boo-jin as Choi Sun-ja (Myun-ha's grandmother) Go Geon-han as Myung-ha's senior (episodes 1, 4, 6, 8) Joo Jong-bum as Tak Joon-ho (bully student) Park Sung-kyu as Tak Joonkyung (student) Moon Seo-woo as Ahn Si-ah (Kyung-hoon's sister) Go Yoo-yeon as Choi Jin-jo (sports brand marketing team leader)
Production The series blends fantasy, romance, and youth themes, with a narrative centered on emotional growth and virtual identity. It was filmed in Seoul and consists of eight episodes, each approximately 30 minutes long.
Reception Love for Love’s Sake received positive attention for its unique premise and emotional depth. It was praised for its portrayal of queer relationships and virtual storytelling. The series was listed among the most anticipated K-Dramas of July 2025 and gained traction across streaming platforms.
Listicles + Year-end lists for Love for Love’s Sake Critic/Publication List Rank Teen Vogue 13 Best BL Dramas of 2024 Time Magazine The 10 Best K-Dramas of 2024 References
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