Ms. Incognito () is a 2025 South Korean crime romantic drama television series directed by Park Yoo-young and written by Hyun Kyu-ri. Produced under Kross Pictures and Trii Studio, it stars Jeon Yeo-been, Jinyoung, Jang Yoon-ju, Joo Hyun-young and Seo Hyun-woo. It aired on ENA from September 29, to November 4, 2025, every Monday and Tuesday at 22:00 (KST).
Synopsis A poor female bodyguard, dreaming of having a room of her own, enters into a contract marriage with a terminally ill chaebol chairman. For three months, she must change her identity and survive while evading those scheming to seize her vast inheritance.
Cast Main Jeon Yeo-been as Kim Young-ran / Bu Se-mi A bodyguard who marries the Ga Seung-ho to protect his fortune and uses a new name to move to a safer place Jinyoung as Jeon Dong-min A single father and strawberry farm owner who begins to doubt Young-ran's identity Jang Yoon-ju as Ga Seon-yeong Ga Seung-ho's stepdaughter who does everything to benefit herself, she is behind his daughter's death Joo Hyun-young as Baek Hye-ji Seo Hyun-woo as Lee Don Ga Seung-ho's personal lawyers and his assistants
Supporting Lee Chang-min as Ga Seon-woo as Lee Mi-seon Kim Jae-hwa as Butler Choi Lee Jin-hee as shin Jeong-hwa
Special appearances Moon Sung-keun as Ga Seong-ho. The chairman of a wealthy business group who begs Young-ran to marry him to protect his fortune
Production Development The series was officially commissioned by KT Studio Genie, with Park Yoo-young serving as director and the script is penned by Hyun Kyu-ri, while Kross Pictures and Trii Studio managed the production.
Casting From October 2024 to March 2025, South Korean news outlets reported that Jeon Yeo-been, Jinyoung, Jang Yoon-ju, Joo Hyun-young and Seo Hyun-woo were offered roles in the series and were positively reviewing them.
Filming Principal photography of the series took place in 2025.
Release The first images from the first script reading were released on August 26, 2025. The series premiered on ENA on September 29, 2025, airing every Monday and Tuesday at 22:00 (KST).
Viewership
+ Average TV viewership ratings Original broadcast date Average audience share (Nielsen Korea)Nielsen Korea ratings:
Nationwide Seoul 1 September 29, 2025 2 September 30, 2025 4.015% 3.694% 3 October 6, 2025 4.504% 4.309% 4 October 7, 2025 5.068% 4.561% 5 October 13, 2025 5.919% 5.544% 6 October 14, 2025 5.791% 5.459% 7 October 20, 2025 5.649% 5.086% 8 October 21, 2025 5.604% 5.278% 9 October 27, 2025 5.735% 4.961% 10 October 28, 2025 5.119% 4.620% 11 November 3, 20256.262% 6.190% 12 November 4, 2025 Average In the table above, the represent the lowest ratings and the represent the highest ratings.
References
External links