Tourism Expo Japan (ツーリズムEXPOジャパン abbreviated as "TEJ") is Japan's largest tourism trade show targeting the inbound and outbound markets.
It is organized by the Japan Tourism Association (公益社団法人 日本観光振興協会), Japan Association of Travel Agents (JATA or 一般社団法人 日本旅行業協会), and Japan National Tourism Organization (JNTO or 日本政府観光局).
Held annually in autumn for four days, TEJ uses Japan's largest trade show halls in Tokyo and other major Japanese cities. The expo venue usually alternates yearly between Tokyo Big Sight and another major city like Osaka.
Trade show content
The expo features booths by all or most of the 47 Japanese prefectures, major Japanese destinations and attractions, 70 to 80 countries/regions, and well over 1,000 companies and organizations.
The trade show floor is organized into Japanese and overseas sections. Smaller sections are provided for travel industries such as airlines, cruise industry, hotels, travel agencies, and other businesses. TEJ is also held together with the Travel Solutions Exhibition geared for direct business meetings with tourism industry professionals.
The first two days are reserved for industry and media people, while the last two days on Saturday and Sunday are open to the public.
To attract public interest, many booths offer crowd-pleasing entertainment on their own small stage, free food or drink samples, free crafts-making lessons, interactive games, tourist pamphlets, and experts to answer travel questions.
Many booths put on performances by native dancers, singers, or musicians. There are also large entertainment stages for larger audiences.
Food courts with food stalls from various parts of Japan offer a taste of local delicacies.
For travel industry and media people, TEJ offers a tourism conference, business meetings, travel awards, and evening reception.
History and Past Tourism Japan Expos Tourism Expo Japan was started in 2014 upon the merger of two previous travel trade shows in Japan. One was JATA Tabihaku (JATA旅博) held from 1977 by the Japan Association of Travel Agents (JATA), and the other was Tabi Fair Nihon (旅フェア日本) held from 1995 by the Japan Tourism Association (JTA). Both trade shows were held in alternate years.
Tourism Expo Japan 2014
Dates: September 25th–28th Venue: Tokyo Big Sight Total visitors: 157,589
Tourism Expo Japan 2015
Dates: September 24th–27th Venue: Tokyo Big Sight Total visitors: 173,602
Tourism Expo Japan 2016
Dates: September 22nd–25th Venue: Tokyo Big Sight Total visitors: 185,844
Tourism Expo Japan 2017
Dates: September 21st–24th Venue: Tokyo Big Sight Total visitors: 191,577
Tourism Expo Japan 2018
Dates: September 20th– 23rd Venue: Tokyo Big Sight Total visitors: 207,352
Tourism Expo Japan 2019
Dates: October 24th–27th Venue: Intex Osaka Total visitors: 151,099 Held outside Tokyo for the first time.
Tourism Expo Japan 2020
Dates: October 29th–November 1st Venue: Okinawa Convention Center (Ginowan, Okinawa) Total visitors: 24,174
Tourism Expo Japan 2021 (Cancelled due to COVID-19)
Planned dates: November 25th–28th Planned venue: Intex Osaka Total visitors: --
Tourism Expo Japan 2022
Dates: September 22nd–25th Venue: Tokyo Big Sight Total visitors: 124,074
Tourism Expo Japan 2023
Dates: October 26th–29th Venue: Intex Osaka Total visitors: 148,062
Tourism EXPO Japan 2024
Dates: September 26th–29th Venue: Tokyo Big Sight Total visitors: 182,934
Tourism EXPO Japan 2025
Dates: September 25th–28th Venue: Aichi Sky Expo Exhibitors: 1,474 booths (442 from overseas) by 82 countries/regions, 45 Japanese prefectures, 1,350 companies and organizations Business meetings: 6,071 between 826 sellers and 703 buyers Total visitors: 127,677
Tourism EXPO Japan 2026
Dates: September 24th–27th Venue: Tokyo Big Sight Total visitors: TBA
Tourism EXPO Japan 2027
Dates: TBA Venue: TBA Total visitors: TBA
The first two days are reserved for industry and media people, while the last two days on Saturday and Sunday are open to the public. Visitor counts taken from official website.
References
External links