Bradley & Pablo, composed of Bradley Bell and Pablo Jones-Soler, are a British director duo. They are known for directing high-energy and visually-striking music videos and commercials.
Career The duo met in London while studying graphic design at Central Saint Martins and Chelsea College of Art in 2010 and soon after directed their first music video “Hey QT” by QT. The video received critical acclaim and became the first in a series of collaborations with the influential PC Music label and Charli XCX. They have subsequently gone on to collaborate with major artists including Harry Styles, Dua Lipa, Rosalía, Lil Nas X, Tate McRae, and Cardi B.
When the COVID-19 pandemic hit in 2020, the duo reached out to their frequent collaborator Charli XCX to document her recording her album How I'm Feeling Now while in quarantine. Their debut feature documentary Charli XCX: Alone Together (2021) was the result, documenting the artist and her fan's experience coping with the pandemic and coming together through online platforms to collaborate on the album. The film premiered as the headliner at the 2021 SXSW Film Festival and was released on Hulu and BBC iPlayer.
In 2021, the duo directed "first-of-its-kind short-form drama series" Fracture (2021) for luxury fashion house Balmain, partnered with Channel 4. The series "follows a creatively stuck singer-songwriter who is holed up in a grungily glam fictional L.A. motel, as she tries to get distance from her privileged and complicated upbringing", and featured Jesse Jo Stark, Tommy Dorfman, Charles Melton, and Ajani Russel.
Bradley & Pablo have since directed commercials for brands such as Heineken, Bose, and Fossil.
Music Videos
+YearTitleArtist2015"Hey QT"QT2015"Hi"Hannah Diamond2016"Vroom Vroom"Charli XCX2016"Super Natural"Danny L Harle feat. Carly Rae Jepsen2017"Just Hold On"Steve Aoki & Louis Tomlinson2017"Taker"K.I.D.2017"Say You Do"Tei Shi2017"MotorSport"Migos feat. Nicki Minaj and Cardi B2018"Tongue"MNEK2018"Like That"Kris Wu2018"5 in the Morning"Charli XCX2018"Colour"MNEK feat. Hailee Steinfeld2018"Electricity"Silk City & Dua Lipa feat. Diplo & Mark Ronson2019"Think About Us"Little Mix feat. Ty Dolla $ign2019"Hear Me Calling"Juice WRLD2019"Aute Cuture"Rosalía2019"Blame It on Your Love"Charli XCX feat. Lizzo2019"Find U Again"Mark Ronson feat. Camila Cabello2019"2099"Charli XCX feat. Troye Sivan2019"Sweettalk My Heart"Tove Lo2020"Rodeo"Lil Nas X feat. Nas2020"Business Woman"Nathy Peluso2020"React"The Pussycat Dolls2020"Watermelon Sugar"Harry Styles2021"Faking Love"Anitta feat. Saweetie2022"Late Night Talking"Harry Styles2023"Seven"Jung Kook feat. Latto2024"2 Hands"Tate McRae2025"Love Hangover"Jennie & Dominic Fike2025"Down to be wrong"Haim
Awards and recognition +Film Festival SelectionsYearFilmFestival2021Charli XCX: Alone TogetherSXSW Film Festival2021Charli XCX: Alone TogetherSheffield DocFest2021Charli XCX: Alone TogetherInside Out2022Charli XCX: Alone TogetherBFI Flare: London LGBTIQ+ Film Festival +Cannes LionsYearWorkAward2024Heineken 150th Anniversary "Whatever You Call Us"Gold Lion - Direct 2024Heineken 150th Anniversary "Whatever You Call Us"Silver Lion - Direct2024Heineken 150th Anniversary "Whatever You Call Us"Bronze Lion - Creative Strategy +Clio AwardsYearWorkAward2025"Seven" by Jung Kook feat. LattoBronze Award in Film Craft: Direction +D&AD AwardsYearWorkAward2024Heineken 150th Anniversary "Whatever You Call Us"Shortlist / Direct / Integrated / 20242024Heineken 150th Anniversary "Whatever You Call Us"Shortlist / Direct / Products & Services +The One ShowYearWorkAward2023Zen Business "Own What's Yours"Merit Award2024Heineken 150th Anniversary "Whatever You Call Us"Gold Pencil Award +Kantar Creative Effectiveness AwardsYearWorkAward2024Heineken 150th Anniversary "Whatever You Call Us"Most Creative Effective Ad in TV +MTV Music Video AwardsYearWorkNomination2019"Electricity" by Silk City & Dua Lipa feat. Diplo & Mark RonsonBest Dance Music Video +UK Music Video AwardsYearWorkNomination2019"Aute Cuture" by RosalíaBest International Pop Video2023"Seven" by Jung Kook feat. LattoBest International Pop Video +BET AwardsYearWorkNomination2018"MotorSport" by Migos feat. Nicki Minaj and Cardi BCoca-Cola Viewers' Choice Award +MVPA AwardsYearNomination2021Best Director +MVF Awards (Music Video Festival)YearWorkNomination2019"Aute Cuture" by RosalíaBest International Music Video +Berlin Fashion Film FestivalYearWorkNomination2014Stain Glass StoryBest VFX2015"Hey QT" by QTBest Beauty
Reception Bradley & Pablo's work has also been listed on numerous "best of" lists with their video for Harry Style's "Watermelon Sugar" appearing on Rolling Stone's "Best Music Videos of All Time". Rolling Stone writes, "By the time it debuted, to a world in lockdown, there was something poignant about seeing sensual party people lustily fondle fruit (and each other) in the sunshine, grinding on the rinds. And whatever the melons are into, he’s OK with it. Music videos have always celebrated the sexy-beach trope. Harry makes it feel brand new, crowning himself the consent king of the fructosexual future." +"Best Of" ListsYearWorkList2015"Hey QT" by QTCrack Magazine’s Videos of the Year 20152015"Hey QT" by QTFACT’s Best Music Videos of 20152016"Super Natural" by Danny L Harle feat. Carly Rae JepsenDAZED’s Best Music Videos of the Month2016"Super Natural" by Danny L Harle feat. Carly Rae JepsenBest Canadian Music Videos of the Year2016"Vroom Vroom" by Charli XCXStereogum's Best Music Videos of 20162018"Tongue" by MNEKPopbuzz’s Best Music Videos of 20182018"Tongue" by MNEKHuffington Post’s Best Music Videos of 20182018"Electricity" Silk City & Dua Lipa feat. Diplo & Mark RonsonPitchfork’s Best Music Videos of September 2018 2018"Electricity" Silk City & Dua Lipa feat. Diplo & Mark RonsonMTV's Best Music Videos of 20182020"Watermelon Sugar" by Harry StylesUSA Today's Best Music Videos of 20202020"Watermelon Sugar" by Harry StylesMTV Video Play Awards - Top 10 Music Videos2020"Watermelon Sugar" by Harry StylesIndiewire’s Best Music Videos’s of 20202020"Watermelon Sugar" by Harry StylesBillboard’s Best Music Video of 2020 (Fan poll)2020"Watermelon Sugar" by Harry StylesBillboard Best Music Video of 2020 (Staff Picks)2021"Watermelon Sugar" by Harry StylesRolling Stone's Best Music Videos of All Time
References