This page lists some of the Indian films with the highest digital rights value, focusing on films that have achieved notable success in theatres before making their debut on streaming platforms. The leading OTT services in India include Netflix, Amazon Prime Video, and Disney+ Hotstar.

Overview With the rapid growth of the digital content market, post-pandemic Indian films have secured substantial deals for their digital distribution, often surpassing traditional revenue streams. This trend highlights the increasing influence of streaming platforms in Indian cinema. The Indian streaming market has experienced remarkable expansion, with projections indicating it will reach $5 billion by the end of 2024. This growth is fueled by the rise of digital platforms and a surge in subscriptions. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration.

Only films released post-pandemic have been considered, as the surge in digital platforms began during the lockdown. Some films have been distributed to multiple platforms to appeal to wider audiences as per language aiming to diversify their audience reach. Currently, Kalki 2898 AD holds the highest sold digital rights, divided between two platforms Netflix and Amazon Prime Video at ₹375 crores.

Highest digital deals The following table lists the highest digital rights deals for Indian films value at ₹100 crore or more.

+RankTitleOTT PlatformDigital RightsLanguage YearRef.1Kalki 2898 AD Amazon Prime Video / Netflix₹375 croreTelugu2024 2RRRZEE5 / Netflix / Disney+ Hotstar ₹325 croreTelugu20223KGF: Chapter 2 Amazon Prime Video ₹320 croreKannada20224Pushpa 2: The Rule Netflix ₹275 croreTelugu20245AdipurushNetflix / Amazon Prime Video₹200 croreHindiTelugu20236Salaar: Part 1 – CeasefireNetflix / Disney+ Hotstar₹160–162 croreTelugu20237Devara: Part 1Netflix ₹150–155 croreTelugu20248Dhurandhar: The RevengeJio Hotstar₹150 croreHindi20269Singham AgainAmazon Prime Video₹130 croreHindi202410Kantara: Chapter 1Amazon Prime Video₹125 croreKannada 202512LeoNetflix₹120 croreTamil202313CoolieAmazon Prime Video ₹120 croreTamil202514JawanNetflix₹120 croreHindi202315Thug LifeNetflix₹110 croreTamil202516The Greatest of All Time Netflix ₹110 croreTamil202417Game ChangerAmazon Prime Video / ZEE5₹105 croreTelugu202518PathaanAmazon Prime Video₹100 crore Hindi2023

See also

List of most expensive Indian films List of highest-grossing Indian films

Notes

References