Lucía Casanueva (Santander, 1975) is a Spanish journalist and entrepreneur, founder of PROA Comunicación in Madrid (2009) and a regular contributor to several magazines and newspapers.Tringali, Giuseppe (2022-10-25). " Lucía Casanueva: "Writing disciplines the brain and tidies up life". The Luxonomist.
Education and journalistic career After completing her secondary education in Vancouver, Canada, she graduated in journalism from the University of Navarra and obtained several postgraduate degrees from IESE BS and the London School of Economics and Political Science (LSE).MasterClass "Emprendimiento Femenino", Universidad de Cantabria, Lucía Casanueva
She has worked as a journalist for the daily newspaper Expansión and the magazine Actualidad Económica, and for the agencies Llorente y Cuenca, Kreab, Portocarrero and Edelman.
In 2008 she took part in the RTVE documentary "Al Filo de lo Imposible" (On the edge of the impossible). She went on a journey of several months with the team led by Sebastián Álvaro and Edurne Pasaban. The aim was to climb Manaslu, the 8th highest peak in the world at 8156m. Both the pre-trip training and the treks up to 5,000 metres, the hypoxia, the river crossings and the adaptation to scarcity were crucial to their subsequent human and professional development.
She also contributes to various media such as ABC, El Confidencial, Confilegal,Valdés, Blanca (2022/11/9). «La repercusión publicitaria de las activistas que se pegaron a los cuadros de las Majas, valorada en más de 6 millones de euros». Confilegal. El Diario Montañés, Forbes, El Debate, and El economista.elEconomista.es. «Los empresarios como solución -
Some of her articles La comunicación de crisis y la credibilidad de la medicina de urgencias (Crisis communication and the credibility of emergency medicine).Casanueva, Lucía (2022-11-2). «La comunicación de crisis y la credibilidad de la medicina de urgencias». Confilegal. Benedicto XVI: una oda a la coherencia (Benedict XVI: an ode to coherence).Casanueva, Lucía. «Lucía Casanueva». Revista de Prensa Isabel II y el imperio de la buena comunicación (Elizabeth II and the empire of good communication).Casanueva, Lucía (2022-09-22) «Isabel II y el imperio de la buena comunicación». Revista de Prensa Hacia un nuevo modelo de liderazgo (Towards a new model of leadership)Lucía Casanueva "Hacia un nuevo modelo de liderazgo" El economista.es (22 march, 2021) Los empresarios como solución (Entrepreneurs as a solution).Lucia Casanueva "Los empresarios como solución" El economista.es (2020-06-1) La verdad es sexi (The truth is sexy).EC4, Tribuna (2024-05-3). «La verdad es sexi». elconfidencial.com.
Entrepreneur In 2009 she founded PROA Comunicación, a communications consultancy in Madrid.Rosa Ballarin Interview Lucia Casanueva "La clase política tendría que acercarse más a la ciudadanía" 20 minutos (2024-1-30)Arjona, Pablo (2022-10-24). «"En el ADN de PROA está poner talento senior en la implantación de los proyectos"». Dircomfidencial.
In 2015, she formed a partnership with the lawyer Valvanuz Serna, and then began a period of expansion for the agency and the creation of alliances with other international agencies.«Lucía Casanueva y Valvanuz Serna, socias de PROA: "Es un buen momento para renovarse"». Topcomunicacion. (2020-06-16)
She has participated in different forums claiming the role of women and their leadership. Casanueva is a board member of the Woman Forward Foundation for Gender Equality, and a member of the International Women Presidents' Organisation, which promotes the role of women as entrepreneurs and leaders.
In 2015, she launched the PROA Observatory as a forum for debate on social impact issues, with the participation of prominent people from the political, business and cultural worlds. Since then, there has been a series of meetings with politicians, military, diplomatic and defence experts, judges, and business people.
"Los juristas consideran que las largas instrucciones favorecen los juicios paralelos" - elEconomista.es
References
External links
Official Site