Big Brother Brasil 25 was the twenty-fifth season of the Brazilian reality show Big Brother Brasil, which premiered on January 13, 2025, on TV Globo. The season continued to be hosted by journalist Tadeu Schmidt, with Rodrigo Dourado who took over as executive producer, replacing Boninho.
The season lasted for 100 days, tying with seasons 21–24 as the longest of the show. It was the sixth consecutive season that featured housemates divided into two groups: "Celebrities", composed of actors, singers, athletes and social media personalities, and "Civilians", composed of everyday Brazilians, but with a pair-based gameplay system. Only one winner was crowned.
For the first time, the grand prize was R$ 2.72 million without tax, and a Chevrolet Pickup S10 car, plus a R$150,000 prize offered to the runner-up and a R$50,000 prize offered to the housemate in third place.
Before the premiere, six new potential housemates competed for the final two spots in the main cast as part of a twist, with the winners being sequestered after the results and moving into the house on Day 1, bringing the total number of housemates up to 24.
On April 22, 2025, dancer Renata Saldanha won the competition with 51.90% of the public vote over geriatric physiotherapist Guilherme Vilar and rodeo lifeguard João Pedro Siqueira.
Broadcast The series was broadcast daily on TV Globo between January and April of 2025, in free-to-air format and on Multishow via subscription television, with live 1-hour segments after the main show's conclusion on free-to-air TV. Continuous live coverage was available through the pay-per-view (PPV) service exclusively on Globoplay for Globo.com subscribers. This was the first season to exclude traditional PPV on cable TV, ending the service after 23 years.
The game
Pairs Twist Applications for Big Brother Brasil 25 opened on April 15, 2024, during the broadcast of Big Brother Brasil 24. The spots were divided by regions of Brazil and introduced a new system of pairs, allowing applicants to join with a friend, relative, partner, or spouse.
The format followed the model introduced in Big Brother Brasil 20, combining housemates into two groups: Pipoca (civilian housemates) and Camarote (celebrity housemates).
During the first portion of the game, the pairs function as if they were a single housemate, where they would compete in competitions and could also be nominated and evicted together. However, in the second phase of the show, the housemates were split up, returning to the traditional format.
+Pairs Housemates Relationship Aline Vinícius Friends Arleane Marcelo Couple Camilla Thamiris Sisters Daniele Diego Siblings Diogo Vilma Mother/Son Edilberto Raissa Father/Daughter Eva Renata Friends Gabriel Maike Friends Giovanna Gracyanne Sisters Guilherme Joselma Mother-in-Law/Son-in-Law João Gabriel João Pedro Twin Brothers Mateus Vitória Friends
Final prize change throughout the season Just like the previous season, the grand prize will be undetermined until the end of the season but this time, the prize starts at R$2.500.000 and increases over the weeks through the housemates chosen by the evicted housemates, occurring on alternating weeks throughout the season.
In some weeks of the season, the housemate chosen by the previous day's evicted housemate must make a decision: choose between adding an amount to the final prize or keeping the amount for themselves. If they choose to acquire the amount, a consequence will be implemented in the house.
Week Sum of money Nominated Chosen housemates Evicted Cash offered Consequence Selected housemate Cash bonus Remaining prize 1 R$2.500.000 ArleaneMarcelo GiovannaGracyanne ArleaneMarcelo R$30.000 money, they will have to choose 4 pairs housemates to be chained together. GiovannaGracyanne R$30.000 R$2.530.000 DiogoVilma EvaRenata EdilbertoRaissa 2 R$2.530.000 DanieleDiego EdilbertoRaissa R$2.530.000 EdilbertoRaissa MateusVitória 3 Daniele GuilhermeJoselma Giovanna R$70.000 If they choose to keep the money, they will have to choose 1 room to stay locked in for an indefinite period of time. CamillaThamiris R$0 R$2.530.000 Diego Giovanna CamillaThamiris Gracyanne 4 Aline Gabriel R$2.530.000 Gabriel Vitória 5 Aline Vinícius Mateus R$45.000 the final prize. The housemate can draw as many cards as they want, but if the sum exceeds R$45.000, they lose everything. In addition, three cards bring a consequence: choosing one housemate to stay in the Super Have-Not. Whoever goes to the Super Have-Not will receive a survival kit and eat outside the house. Vitória R$5.000 R$2.535.000 Guilherme Joselma Mateus Vitória 6 R$2.535.000 Diogo Diogo R$2.535.000 Vilma Vitória 7 Camilla Thamiris Camilla R$60.000 If it choose to keep the money, it will have to choose 2 housemates to sleep outside the house. Thamiris R$0 R$2.535.000 Renata Eva Vilma 8 Aline Thamiris R$2.535.000 Thamiris Vinícius 9 Daniele Diego Gracyanne R$90.000 If it choose to keep the money, the all housemates will go to Have-Not, with the exception of him and 2 other housemates of his choice. Joselma R$0 R$2.535.000 Eva Renata Gracyanne Joselma 10 Aline Aline R$2.535.000 Diego Maike 11 Eva Eva R$2.535.000 Joselma Vinícius Diego Daniele Vilma R$90.000 This is a card game, and the total amount drawn will be added to the final prize. The housemate can draw as many cards as they want, and accumulates the amount drawn, which can reach R$90.000 in total. There will also be two 'bomb' cards. If one of these cards appears, the game ends and the housemate wins nothing, accumulating R$100.000 for the final prize. In addition, three cards bring a consequence: choosing 2 housemates to be chained by their feet for an indefinite period of time — in fact, the housemate may suffer this consequence. Maike R$100.000 R$2.635.000 Vilma Maike Vinícius Joselma 12 R$2.635.000 Daniele Daniele R$2.635.000 Maike Diego Vitória 13 Maike Maike R$2.635.000 Renata Vinícius Renata Vinícius Vinícius Vitória Guilherme DiegoGuilhermeRenataVitória Joselma R$105.000 This is a card game, in which all housemates participate and the total amount drawn will be added to the final prize. The housemates can draw as one of eight cards as they want, and each housemates was only allowed one play. The cards contain sums of money that could be given to housemate choose to keep the money or accumulates the amount drawn for the final prize, which can reach R$105.000 in total. DiegoGuilhermeRenataVitória R$85.000 R$2.720.000 Joselma Renata 14 R$2.720.000 Diego Diego R$2.720.000 Renata Vitória Vitória Renata Vitória Finale Jackpot R$2.720.000
The house The 25th season's theme will celebrate 60 years of TV Globo, with rooms referencing the network's flagship productions.
Voting system The voting system remains unchanged from the previous season. In addition to having unlimited votes online ("Fan Vote"), the viewers would have the option to vote only once on a separate platform, using their CPF, where they would only be allowed to cast one vote per round. Each of these systems would have a weighted average of 50% in the final result of the vote.
Expanded HoH privileges Along with the typical duties of the Head of Household, the HoH will allow in "Control Center" extra Monster Punishment taps to be triggered, albeit in a limited way.
Another new feature compared to the previous season is the replacement of the "HoH's Room" with the "HoH's Apartment", where the winner of Thursday's competition goes up to an exclusive room, with its own kitchen, as well as a bed and bathroom. In addition, the HoH of the week won an apartment from MRV, valued at R$260,000 in cash.
Through the "HoH Pursuer" function, he will be able to find out who was the housemate who most tried to put him on the eviction. Finally, every week, the public will choose an emoji in the "HoH Poll" to define leadership performance: Spicy, Sleepy, Brainstorming, I'm Watching, Radioactive or Flying.
Before the "HoH's Party", the HoH must choose a housemate who will be banned from the party and will be locked in the "Barred from the Ball Room". In this room, the barred housemate will only have access to bread, water, and a bathroom and must complete a challenge, which, if completed, will grant access to the party; otherwise, he or she will only be able to return home after the end of the party.
Big Sincere Since season twenty-four, the "Big Sincere" is shown live every Monday, the dynamic will be carried out only by the protagonists of the week: the HoH, the PoI holder and those nominated for eviction.
The host will ask questions based on the themes drawn by the housemates during the panel. The other housemates remain inside the house and watch on the living room screen. If the named participant is among the protagonists of the week, there is the right to reply.
The new feature this season was the inclusion of the "Popcorn Meter", which is a jury composed of former housemates, where they evaluate the arguments of the housemates inside the house, but with the current confined being isolated in another corner, without having contact with them, just as the chosen ones of the dynamic also have no contact with the former housemates, being in the external area. The judges define whether the housemate "well done" (positive answer) or "popped" (negative answer). If he does well in the dynamic, the housemate applies a consequence to the opponent, now, if he does badly, the housemate himself receives the consequence.
New pair On Friday, January 10, 2025, during the Mais Você show, three pairs potential housemates were revealed, who had ten minutes to have breakfast and talk with Ana Maria Braga. Viewers were asked to vote one pair into the game. As a result, 24 housemates would participate in the season.
Terror Lunch The special lunch was a twist that mixed privilege and consequence in the game. On January 29, 2025, the Big Phone and, together with her partner Renata, secured a special lunch with a menu prepared by Ana Maria Braga. They were able to choose two more pairs to accompany them: Gabriel & Maike and Guilherme & Joselma.
The lunch was broadcast live to the rest of the house, and, at the end, the housemates who enjoyed the moment had to make some decisions as part of the twist. They chose two housemates (Mateus and Daniele) to switch rooms, one housemate (Gracyanne) to stay out of the Wednesday Show, and two housemates of different pairs (Diego and Thamiris) to be tied up for an indefinite period of time. At the end of the lunch, the three pairs had to decide which one of them would receive immunity of this week.
Secret Room In the third week, the public voted to evict individuals as opposed to duos. The nominee with the most votes was evicted from the game. However, their duo was also fake evicted, and temporarily sent to the Secret Room. It later returned to the game with immunity.
On February 4, 2025, Giovanna was evicted, but she left the house twice, with her pair partner, Gracyanne, who ended up being sent to the Secret Room. During her stay, the housemate had access to live images and audio from the house, as well as a special session in which she was able to watch the votes she received in the last nomination and the comments of the other housemates about her eviction in the Diary Room diaries. On the morning of February 6, 2025, Gracyanne returned to the house with immunity and was integrated into the Have group.
Freeze At various points in the season, when an alarm would ring, the housemates were required to stay frozen, as a contestant's loved one entered the house. The housemates are unable to move until instructed by Big Brother to do so. If they move beforehand, they would receive a punishment.