The 1990 Southwest Missouri State Bears football team represented Southwest Missouri State University (now known as Missouri State University) as a member of the Gateway Football Conference (GFC) during the 1990 NCAA Division I-AA football season. Led by fifth-year head coach Jesse Branch, the Bears compiled an overall record of 9–3, with a mark of 5–1 in conference play, and finished as GFC co-champion. Southwest Missouri State advanced to the NCAA Division I-AA First Round and were defeated by Idaho.
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