"Where Are We Going" is a song recorded by Bobby Bloom. Released on the Roulette label, Bloom had a chart hit with it in 1971. Bloom had no credited involvement in the composition or production of the song.

Background It was reported by Cash Box in the December 19, 1970, issue that Roulette had acquired some Bobby Bloom tapes. From the tapes, the first single "Where Are We Going" was made ready for immediate release. The vice-president for the label's sales and marketing division, Sonny Kirkshen said that there was the possibility of a Bobby Bloom album in the near future.Cash Box, December 19, 1970 - Page 82 Roulette Gets Bloom Masters

It was noted by Cash Box in the magazine's January 16, 1971, issue that chart action had grown for Bloom's "Where Are We Going". Due to his hit "Montego Bay", he had established an audience for additional product.Cash Box, January 16, 1971 - Page 10 Roulette Gears For Major Qtr.

The single was released in Brazil on RCA Victor ROC-11002 as a 33 rpm 7-inch single.Discogs - Bobby Bloom – Where Are We Going / Of Yesterday, Label: RCA – ROC-11002

Reception "Where Are We Going" was reviewed by Cash Box in the magazine's December 19, 1970, issue. It was in the Picks of the Week section. Referring to it as a "teen outing" the reviewer said that it should capture the Top 40 ear and that it would benefit Bloom's status.Cash Box, December 19, 1970 - Page 20 cashbox/ singles reviews, Picks of the Week, BOBBY BLOOM (Roulette 7095) It was also reviewed in the December 19 issue of Billboard. Taking into account Bloom's current hit status with "Montego Bay", the reviewer called it a potent rocker and said that it had Hot 100 potential.Billboard< December 19, 1970 - Page 62 SPECCIAL MERIT SPOTLIGHT, Spotlighting new singles deserving special attention of programmers and dealers., Bobby Bloom

Airplay It was noted by Cash Box in the December 19 issue that "Where Are We Going" had been added to the playlist of WPOP in Hartford, Connecticut.Cash Box, December 19, 1970 - Page 24 New Additions To Radio Playlists, Secondary, WPOP-Hartford, Conn.

For the week of January 16, his song was at no. 12 in the Cash Box Radio Active chart. 28% of key radio stations had added the song to their program schedule that week.Cash Box, January 16, 1971 - Page 12 Cash Box Radio Active, 12 Where Are You Going -Bobby Bloom -Roulette 28% 28% For the week of January 23, the song was added to the playlist of Top 40 station KJR in Seattle.Cash Box, January 23, 1971 - Page 17 Playlists - Primary Markets, Top 40 stations added to their "Playlists" last week., KJR-Seattle

Charts Cash Box "Where Are We Going" debuted at no. 25 on the Cash Box Looking Ahead Chart on the week of December 26.Cash Box, December 19, 1970 - Page 81 Cash Box LOOKING AHEADCash Box, December 26, 1970 - Page 86 Cash Box LOOKING AHEAD, 25 WHERE ARE WE GOING For the week of January 23, 1971, it was at no. 5 on the chart and had entered the Cash Box Top 100 chart at no. 97.Cash Box, January 23, 1971 - Page 12 Cash Box Looking Ahead, 5 WHERE ARE WE GOING Cash Box, January 30, 1971 - Page 4 Cash Box Top 100, January 30, 1971, 97, _, _

Billboard For the week ending January 2, 1971, "Where Are We Going" was at no 115 in the Billboard Bubbling Under The Hot 100 chart. and debuted at no. 100 on the Billboard Hot 100 chart the following week.Billboard, January 2, 1971 - Page 31 Bubbling Under The HOT 100 115. Billboard, January 9, 1971 - Page 52 Billboard HOT 100 For Week Ending JANUARY 9, 1971, THIS WEEK 100, LAST WEEK _, Weeks On Chart 1 On January 30, 1971, the song peaked at no. 84 on the Hot 100.MusicVF.com - Bobby Bloom Top Songs, Top Songs / Chart Singles Discography 1971, 3. 01/1971 Where Are We Going by Bobby Bloom Billboard, January 30, 1971 - Page 58 Billboard Hot 100 Far Week Ending Jan. 30, 1971, THIS WEEK 84, LAST WEEK 85, Weeks On Chart 4 Billboard, February 6, 1971 - Page 76 Billboard Hot 100 Far Week Ending Feb. 6, 1971

References

External links Discogs – Bobby Bloom – We're All Goin' Home / Careful Not To Break The Spell Bobby Bloom – Topic channel, Jan 4, 2018 – (audio - mono) Bobby Bloom – Topic channel, Feb 9, 2017 – Where Are We Going (audio - stereo) Bobby Bloom – Topic channel, Jul 31, 2018 – Careful Not To Break The Spell (audio - stereo)