ŞOK Marketler Ticaret A.Ş. is a discount market chain based in Turkey. It was founded by Migros in 1995 and was acquired by a consortium led by Gözde Girişim, one of Yıldız Holding companies, in August 2011. It is headquartered in Üsküdar district of Istanbul.
As of 2025, the company operates 11,057 stores in Turkey.
History
Migros ownership ŞOK Marketler Ticaret A.Ş. started its operations in 1995 by opening 13 stores. The aim was to establish a widespread network of small-sized stores that were cheap and low-cost, and to employ fewer personnel and reduce costs with the features of the shelving system.
Under Migros Ticaret A.Ş., Şok Market reached 291 stores in 2000, 311 stores in 2005, and 1,254 stores in 2010.
Yıldız Holding ownership In August 2011, it was acquired by a consortium led by Gözde Girişim, a company of Yıldız Holding. With the acquisition, Şok Market completely renewed its concept and redesigned its stores from top to bottom. In 2015, the company decided to resume its expansion strategy, and reached 4,000 stores at the end of 2016.
It entered the internet industry in 2021 and founded Şok Net.
Private label brands Şok has 25 private label brands. Adam for Men — male grooming Altın Küp — sugar Amigo — nuts, peanut butter, and chips Anadolu Mutfağı — legumes, eggs, spices Bebe land — baby products Beyaz Güvercin — paper products Bisto — baked goods Bizim Vatan — canned goods and sauces (founded in 1951) Bozüyük — boza Crown — soft drinks, lemonade, iced tea Deren — tea and iced tea Experdent — oral care Evin — margarine and vegetable oil İnci — frozen foods Karmen — chocolate and hazelnut spread Lezzetlim — red meat Lio — olives and olive oil Mintax — cleaning products (Turkey's first local detergent brand, absorbed in 2012) Mis — dairy (founded in 1976, absorbed in 2012) Mon Amour — cosmetics Peki — cakes and wafers Piyale — pasta, soup, flour, and pudding (founded in 1922, absorbed in 2010) Taşkale — tahini, molasses and halva Tempo — biscuits and crackers Tornado — energy drink
References