Greater Union Organisation Pty Ltd, trading as Event Cinemas, Moonlight Cinema and Birch Carroll & Coyle (BCC Cinemas), is the largest movie exhibitor in Australia and New Zealand, with over 140 cinema complexes currently operating worldwide.
The Greater Union Organisation is a subsidiary of EVT Limited (formerly known as Event Hospitality and Entertainment) which is listed on the Australian Securities Exchange, a corporation that owns and operates brands in the entertainment, hospitality and leisure sectors, mainly within Australasia.
History
The Event Cinemas cinema chain has had a significant impact on the Australian culture and film industry, and has a history of mergers and acquisitions and liquidations that span over a century.
Early 20th century
From 1906 to 1911, during the silent era, Australia was the most prolific producer of feature films in the world, a period which included the creation of the first feature-length film The Kelly Gang. This creative and fertile period in Australian film history was largely created by competition between West's Pictures, Spencer's Pictures and Amalgamated Pictures. On 4 May 1912 the three joined to form The General Film Company of Australasia. On 4 January 1913 it then merged with The Greater J.D. Williams Amusement Co and restructured to become The Combine, a famous partnership between the exhibition wing Union Theatres and the production and distribution wing Australasian Films.
The Combine monopoly was highly influential on the early twentieth-century Australian film industry. However, it came under heavy criticism for its low interest in producing Australian films, its preference for imported cinema, and its reluctance to exhibit Australian films by other producers. Film icon and director Raymond Longford, whose independent production company had come under attack by the group, said in 1927 that "had it not been for the activities of that firm in its endeavour to crush it in its infancy, the local picture would now be 10 years at least advanced to the height now attained by the Americans." Historians have traced the sharp decline of the Australian film industry in 1913 to the repercussions of these series of takeovers and mergers. James Sabine has said that "the stranglehold of The Combine forced a decline in local production and contributed to many Australian production companies closing their doors."
The Combine continued to grow into the 1920s during the genesis of the Hollywood era with its focus on exhibiting American films. The Great Depression saw Union Theatres being liquidated in 1931 and its assets purchased by newly-formed Greater Union Theatres. This new company split from Australasian Films, established the Hollywood-model subsidiary Cinesound Productions, expanded into radio and newspaper, and kept its major focus on building and managing cinemas. Due to The Depression, Greater Union Theatres merged into the General Film Corporation with Hoyts, a competitor who had secured Fox Film as a shareholder. In 1937 Norman Rydge became managing director and removed the company from the previous merger. Rydge halted feature film production during the war and never resumed it.
1945–present: post-war expansion In 1945, the last year of World War II, there was a box office boom and the British Rank Organisation purchased a half share in Greater Union Theatres. During this time Greater Union acquired the rights of ownership of many theatres across the country including what became the Phoenician Club in Broadway, Sydney in 1943, originally owned by McIntyre's Broadway Theatres and established as a cinema in 1911. It acquired the Clifford Theatre Circuit in Adelaide in March 1947. The purchase price of £300,000 for the 22 suburban and regional cinemas was "believed to be the largest motion picture transaction ever made in Australia". The Clifford name was retained as a tribute to the entrepreneur Dan Clifford, and South Australian staff were retained.
In 1958, the four holding companies in the Greater Union Theatres group were merged into the Rydge family Amalgamated Holdings Limited (AHL), and in 1965 Greater Union Theatres was renamed the Greater Union Organisation (GUO). In 1980 billionaire Alan Rydge was appointed Chairman of AHL to become the youngest chairman of an Australian public company.
In 1971, it merged its assets with Metro-Goldwyn-Mayer's Australian cinema unit, which the company's B.E.F. subsidiary distributing MGM titles until 1973, when distribution that studio's films in Australia was shifted to Cinema International Corporation. In 1976, the company's British Empire Films unit was initially renamed GUO Film Distributors, then six years later, it was renamed to Greater Union Film Distributors.
In 1975, Greater Union bought the old Metro Theatre in Hindley Street, Adelaide, and redeveloped it as a modern four-screen cinema complex, called Hindley Cinemas 1–4. In October 1980, the company bought the building that had once housed the first cinema in Adelaide, West's Olympia, also in Hindley Street. After a time in which rebuilds were made to the cinema, it reopened in December 1982 as Hindley Cinemas 5–6.
In 1984, AHL regained control over the now-defunct Rank Organisation's half share, meaning that it once again became fully Australian-owned. In 1987 GUO merged with Village Roadshow's film distribution unit to form the distribution company Roadshow Film Distributors, and by that time, GUO and Village Roadshow partnered on a $100 million cinema chain that will see 200 circuits expanded by use by 1990.
In 1991, GUO acquired Birch, Carroll & Coyle. In the same year, Hindley Cinemas 1–4 and 5–6 closed.
21st century In 2003, AHL and Village Roadshow combined to form Australian Theatres.
Since 2009, most cinemas in Australia have been renamed from Greater Union Cinemas or Birch Carroll & Coyle (BCC Cinemas) to Event Cinemas, with some Greater Union or BCC Cinemas locations across Australia closed down over the years. On 22 December 2015, AHL was renamed Event Hospitality and Entertainment.
In June 2016, Event Cinemas acquired New Zealand cinema chain Downtown Cinemas.
In 2019, Birch Carroll & Coyle was inducted into the Queensland Business Leaders Hall of Fame in recognition of being Australia's leading provincial film distributor and its industry leadership throughout Queensland for 80 years.
In September 2025, Event Cinemas announced that Greater Union Morley, next to being renovated Galleria Shopping Centre, will be closing down with their last session screened on 14 September. The closure of Greater Union Morley marked the end of Greater Union branding as the last cinema in Australia trading under the Greater Union name.
In late 2025, Event Cinemas Innaloo launched a IMAX theatre, after its rival Hoyts brought back the technology to Greater Perth in the same year. The last IMAX theatre in Perth was closed down a decade earlier in 2002.
Locations Australia Event Cinemas operates venues around Australia, many of which are located in large shopping centres. The cinema complexes comprise multiple screens. The below locations do not include sites that operate under the joint venture between Village Roadshow and Event Hospitality & Entertainment known as Australian Theatres.
New South Wales
Blacktown – trading as Skyline Drive-In Bondi Junction Burwood Campbelltown Castle Hill Edmondson Park Glendale Hornsby Hurstville Kotara Liverpool Macquarie Miranda Parramatta Shellharbour Sydney CBD – colloquially known as George St Top Ryde City Tuggerah
Northern Territory Casuarina – trading as BCC Cinemas Palmerston
Queensland
Brisbane City Broadbeach – colloquially known as Pacific Fair Cairns Central Cairns Earlville Cairns Smithfield Capalaba – trading as BCC Cinemas Carindale Chermside Coomera Indooroopilly Kawana Loganholme Mackay Mount Pleasant – trading as BCC Cinemas Maroochydore Sunshine Plaza – trading as BCC Cinemas Mt Gravatt – colloquially known as Garden City Noosa – trading as BCC Cinemas North Lakes Robina Rockhampton North Springfield Strathpine – trading as BCC Cinemas Toowoomba – colloquially known as Grand Central Toowoomba – trading as BCC Cinemas Toowoomba Strand Townsville – trading as BCC Cinemas
South Australia Marion
Western Australia Innaloo Whitford
With cinema admissions in decline, Event Cinemas has continued to experience growth by raising the price of admissions and offering "premium experiences" such as "Gold Class" which offers more luxury seating and food, "Vmax" which offers a larger screen, and alternate content including Bollywood films, football, gaming, film festivals, opera and stand-up comedy events.
Fiji Within Fiji, Damodar Event Cinemas is a joint venture between Village Cinemas, and the Fijian-based Damodar Brothers, who operate the existing two-cinema chain under licence since 2010. The brand has since changed its name to "Damodar Cinemas".
Damodar City – trading as Damodar Event Cinemas
New Zealand Event Cinemas operates cinema complexes across New Zealand’s major urban centres, including the Embassy Theatre in Wellington and the Rialto Cinema in Dunedin. Hollywood blockbusters are screened alongside arthouse films and festivals such as the New Zealand International Film Festival.
Albany, Auckland Blenheim Chartwell, Hamilton Coastlands, Whakatāne Embassy Theatre, Wellington Havelock North Manukau, Auckland New Plymouth Newmarket, Auckland (Westfield) Palmerston North Coastlands Shopping Centre, Paraparaumu Queen Street, Auckland Queensgate, Lower Hutt St Lukes, Auckland Tauranga Central Tauranga Crossing Westcity, Auckland Westgate, Auckland Whangārei Newmarket, Auckland (trading as Rialto) Rialto Cinema, Dunedin (trading as Rialto)
Experiences
Gold Class Gold Class is a premium cinema format available at selected Event Cinemas locations in Australia, New Zealand, and Fiji. It features in-cinema service, à la carte food and beverage menus, and reclining seating in auditoriums with reduced capacity. The concept originated with Village Cinemas and was later adopted by the Event Group.
All Gold Class cinemas operate as dedicated premium areas within standard Event Cinemas complexes.
Australia
Bondi Junction Broadbeach (Pacific Fair) Campbelltown Carindale Castle Hill Chermside Coomera Mount Gravatt (Garden City) Indooroopilly Innaloo Kawana Kotara Loganholme Macquarie Marion Miranda North Lakes Parramatta Robina Springfield Sydney CBD (George Street) Whitford
Fiji
Damodar Event Cinemas
In New Zealand:
Albany Auckland – colloquially known as Queen St
V-Max V-Max cinemas feature enhanced film display, picture quality, and immersive surround sound. The screens at V-Max used to be a minimum width of 25 meters or greater, however, that was lowered to 20 metres in 2010. V-Max cinemas are placed in large auditoriums which feature larger seats, stadium seating and wider arm-rests. Select locations also feature Dolby Atmos. The V-Max format is also provided at many Event Cinemas sites in Australia and New Zealand.
V-Max Cinemas are usually separate from the normal cinema complexes, like the Gold Class. There are certain locations that has Dolby Atmos surround sound included in their V-Max cinemas (brackets indicating). V-Max Cinema locations include:
In Australia:
Bondi Junction Brisbane City Burwood Cairns Central Cairns Smithfield (Dolby Atmos) Cairns Earlville Campbelltown Carindale Castle Hill Chermside Coomera (Dolby Atmos) Ed Square (Dolby Atmos) Garden City Mt Gravatt George Street (Sydney CBD) (Dolby Atmos) Glendale Hornsby Hurstville (Dolby Atmos) Indooroopilly Innaloo Kawana (Dolby Atmos) Kotara (Dolby Atmos) Liverpool Loganholme Marion Miranda (Dolby Atmos) North Lakes (Dolby Atmos) Palmerston (Dolby Atmos) Parramatta Robina Springfield (Dolby Atmos)