FEMM (sometimes recognized as an abbreviation for Far East Mention Mannequins) was a Japanese electronic dance music duo, composed of Emily "RiRi" Kaiho and Todo "LuLa" Hiro. The group signed with the Avex Group Holdings Inc. sub-record label Maximum10 and their distributing label Avex Music Creative Inc.; they signed a deal with London label JPU Records for European distribution. After a series of singles between 2013 and 2014, FEMM released their debut studio album Femm-Isation in October 2014 as a digital release. FEMM's major debut and first physical release, Pow!/L.C.S., was released in February 2016.
FEMM is a music project that portrays "real-life mannequins", with RiRi and LuLa acting as the leaders of the FEMM Agency Syndicate, an agency that supports the independence and rights of mannequins (hypothetically their fan base). RiRi is managed by agent Honey-B, and LuLa is managed by agent W-Trouble. Portrayed by the same performers as their alter egos, Honey-B and W-Trouble communicate on RiRi and LuLa's behalf.
Despite the group's lack of charting success, FEMM have received coverage by several Western websites. The group has been widely commended for their fashion style and commercial appeal. FEMM have been cited as the world's "first mannequin duo", and have been highlighted by publications including The Huffington Post, Marquis, and Perez Hilton.
Career
2013–early 2014: Formation and early work
FEMM consists of RiRi and LuLa. Little is known about FEMM's formation or meeting prior to being signed; in an interview on February 24, 2016, W-Trouble stated that her and Honey-B "met at FEMM's Agency Syndicate. Details are top secret." In October 2013, the group launched a YouTube channel and uploaded a teaser video; The video shows RiRi and LuLa walking around the streets of Japan, talking about their quest of rescuing mannequins. This teaser was used to launch FEMM's website, which uses interactive elements to communicate with their fanbase. FEMM signed with the Avex Group Holdings Inc. sub-record label Maximum10 and their distributing label Avex Music Creative Inc.
In February 2014, FEMM premiered two music videos; "UFO" and "Astroboy" on their YouTube channel; the former track is a cover song originally recorded in 1977 by Japanese pop duo Pink Lady, whilst the latter track featured guest vocals from FEMM's agents, Honey-B and W-Trouble. Despite the initial lack of popularity, FEMM included both songs in the group's debut extended play (EP) Astroboy on April 2, 2014. "Astroboy" was recognized by Western critics as FEMM's first original song by the group. The videos were directed by creative unit IKIOI, who had previously worked with other Japanese artists at the time.
Mid-2014–2015: Femm-Isation, international recognition, and further promotion
On April 12, 2014, FEMM released their debut single, "Wannabe", from their then-upcoming studio album. This marked their first single handled by Western producers and composers; "Wannabe" was produced by Australian production team Dreamlab, and Avex Music Creative Inc. hired several more Western producers for the album. The second, third, and fourth singles from the album; "Kiss the Rain", "White Noise", and "We Flood the Night" were released on April 30, May 7 and 14 that same year. Avex Music Creative Inc. had hired European producers, such as Swedish producer Andreas Carlsson and Danish production team GL Music. At the end of May, FEMM released their fifth single "Kill the DJ" alongside an accompanying music video on their YouTube channel. The music video, alongside the recording, was the beginning of FEMM's international recognition and received a large amount of favourable feedback, praising the concept, its convenient use of cosplay and otaku culture, and choreography.
In June 2014, FEMM premiered their sixth single "Fxxk Boyz Get Money" onto YouTube, and released it a month later on July 30 through iTunes Store. The song was critically acclaimed from many music critics, many whom praised the song's commercial nature and lyrical message. An accompanying music video was shot for the single; its features FEMM singing and twerking in an overlapped lyric video. The video received a large amount of favourable feedback, and attracted large attention from several online figures including American blogger and journalist Perez Hilton, American YouTube star Miles Jai, among others. Due to its increasing popularity, the song was featured on the Twerk' em All compilation in July that same year, and gained more international fans from all over the world. In November 2015, "Fxxk Boyz Get Money" surpassed one million views on YouTube; this marks FEMM's highest viewed and first video to reach the one million mark. In mid-July 2014, the duo performed at Tokyo in Tulsa, an anime convention in Oklahoma, which was their first performance in North America.
After the success and increasing popularity of "Kill the DJ" and "Fxxk Boyz Get Money", Avex Music Creative Inc. continued to hire several producers and composers from different European, Oceanic and North American regions. FEMM collaborated with American producer's and songwriter's Dan Book and Alexei Misoul on "Party All Night", the seventh single from their then-upcoming studio album. FEMM released their eighth single "Dead Wrong" on August 27 through iTunes Store. The single was produced by New Zealand-born Australian musician Leah Haywood, and accompanying producers Daniel James and Kevin Ross. "Unbreakable" served as FEMM's ninth single from the then-upcoming studio album, and was singled out as the only ballad by Honey-B and W-Trouble; the latter agent highlighted it as LuLa's favourite single. FEMM released their final single from the album, entitled "Whiplash". FEMM announced the release of their debut studio album, Femm-Isation, and was released on October 3 that same year. Despite the lack of success in their native Japan, Femm-Isation reached the top ten on the US Billboard World Albums chart; this marks FEMM's first charting release to date. The instrumental version of the album was released on December 24 through iTunes Store.
FEMM promoted the album and its accompanying singles with performances at small clubs or other public events in Japan. FEMM were part of a one-night only show for the Japanese leg tour of Dutch recording artist and songwriter Eva Simons, and FEMM performed all the album tracks on their Femm-Isation Vol.3 concert the following day; this gig was hosted at Hatsudai Tamai Hospital. FEMM performed alongside electronic musicians Afrojack, Alesso, Fedde Le Grand, Kaskade, and Martin Garrix amongst others at the annual Ultra Music Festival in Tokyo; this was FEMM's first musical performance at a live festival tour. FEMM performed at the Versace after party in Tokyo, and performed on several other concert gigs until December 2014. In August 2015, FEMM returned to the U.S. to perform at Rage, a gay bar and dance club in West Hollywood, California. In the same weekend, they were headline acts at the J-Pop Summit in San Francisco along with other Japanese music acts such as Eir Aoi, JAM Project, and Gacharic Spin, amongst others.
The group's final performance promoting material from Femm-Isation was for the 2015 YouTube FanFest Japan, where YouTube personalities and artists gathered together for a live streaming event. The duo introduced their new song, "PoW!", which was a returning track from their live performances. FEMM also released a collaboration music video with Japanese girl group FAKY with a Japanese cover of Sak Noel's "No Boyfriend" on the producer's YouTube channel on November 27, 2015.
2016: Pow!/L.C.S. and other ventures
In early December 2015, FEMM confirmed in a press release through Avex Group Inc. that they would release their debut physical album, which was revealed to be entitled Pow!/L.C.S.. FEMM confirmed the EP would include two new tracks; the studio version of "Pow!", and "L.C.S.", alongside old remixes of their previous singles; they commented that they would add new re-edited versions of different tracks that didn't appear on their debut studio. In late January 2016, FEMM announced through a press release with Avex Group Inc. that they would release a double album in late February 2016 that included a physical copy of Femm-Isation. Regarding the material, FEMM agent Honey-B stated "The original order of the songs was already carefully mapped out, but this time round we got to put in segues in between songs which made a big difference. The songs flow so smoothly, it will seem like it all happens in a split second and like you have travelled in time." On February 3, Pow!/L.C.S. was released digitally through iTunes Stores and served a physical released on February 23. The music videos to "Pow!" and "L.C.S." premiered on FEMM's YouTube channel in January and February 2016. On April 27, 2016, they re-released YouTube videos of "White Noise" and "Whiplash" with minor changes to lyrics and new camera angles. On the same day, FEMM, FAKY and Yup'in were confirmed to be in a new Avex project group called "FAMM'IN" and released their first digital EP, FAMM'IN and music video of their title song, "Circle" on YouTube.
2017: 80s/90s J-Pop Revival project In May 2017, FEMM released a single, "Do It Again", that featured American songwriter Liz. In mid 2017, FEMM launched a project called "80s/90s J-Pop Revival" with a double A-side cover single, "My Revolution / Konyaha Boogie Back|今夜はブギー・バック (nice vocal)", which was released in September. It featured members from FAKY and Yup'in. It was followed by another single a week later and a cover album with the same name in October.
As a way to promote the singles, "Falling For A Lullaby", a B-side from "My Revolution" was used in an advertisement for the Karuizawa Prince Shopping Plaza. FEMM also performed at venues including Hyper Japan.
2018-2020: dollhouse In 2018, FEMM released "dollhouse" which included two recorded songs and a few instrumentals. To commemorate the EP, two live performances were held. "ADIRECTOR Vol.1『DOLLHOUSE』" was their first Oneman live, but also an interactive art exhibition at Omotesando B SPACE, occupying 4 floors of the pink building between August 4 and 27.
In the same year, they released, "Dolls Kill", featuring Japanese Hip-hop artist, Elle Teresa.
In 2019, FEMM released their digital single, "Shibuya Ex Horologium". The lyrics were created by AI Rinna, who curated the impressions of the live performance posted on Twitter and used them as inspiration.
In October 2020, FEMM released the final single, "Chewing Gum Cleaner", before erasing all content from their platforms.
2020-2022: FEMM 2.0., 404 Not Found, Tokyo Girls Anthem and Tokyo Ex Machina In November 2020, FEMM announced that they were going to 'upgrade' to FEMM Version 2.0. and teased the song "Level Up" featuring Duke of Harajuku. The song was subsequently released as a single from their new EP "404 Not Found". Tak. iijima photo exhibition『5 years with FEMM』 was held at Harajuku Design Festa Gallery EAST 201, between December 12, 2020, and December 10, 2020.
To further promote their upcoming FEMM 2.0. studio album, they released the singles "Sugar Rush" and "Private Dancer" along with accompanying music videos. In late 2021, the duo released the song "Tokyo Girls Anthem", and in early 2022 they released an album of the same name as that single, supported through the singles "Tokyo Girls Anthem" and "We Got Each Other". On January 21, 2022, they released their last full album "Tokyo Ex Machina".
FEMM held FEMM-Isation UK/EU tour 2022 between July 14, 2022, and July 22, 2022, with shows in Düsseldorf, Paris, Manchester, Huddersfield and London.
2022-2023: THE SIX, CHERRY and disbandment On August 17, 2022, they released the digital EP "THE SIX", the song of same name was opening theme for MBS/TBS drama WHAT SIX SURVIVORS TOLD ….