Those We Love is an American radio soap opera that began on January 4, 1938, and ended on April 1, 1945.

Background Those We Love replaced Husbands and Wives, beginning January 4, 1938. The manufacturers of Ponds Cream sought, via the company's advertising agency, "a prime-time serial that would depict the contemporary American domestic scene". Agnes Ridgway, who had written one-act dramas for the Rudy Vallee Hour was signed to write the program's scripts. Nan Grey, the 24th actress to audition for the lead role, was selected to portray Kathy Marshall. Grey's signing was the first time a radio program's sponsor obtained the services of an actor or actress directly via a film studio. (Universal had an exclusive contract with Grey.) Grey's agent, three attorneys, Ponds representatives, and Universal representatives worked a day and a night to come up with a nine-page, single-spaced contract for Grey.

Premise Those We Love focused on the Marshall family in Westbridge, Connecticut. Attorney and widower John Marshall headed the family. Daughter Kathy and son Kit were twins in their early 20s. Marshall hoped that Kit would become a part of his law firm, but the son had more interest in flying. Kathy's main love interest was Dr. Leslie Foster, but their relationship was complicated when Foster's wife (who had been thought to be dead) returned but was killed trying to kidnap his daughter.

Other characters in the program included

Aunt Emily Mayfield, sister of the dead Mrs. Marshall, who managed the family home. Allen McCree, who was a prospective husband for Kathy until his character flaws emerged Amy Foster, the doctor's daughter Elaine Dascomb, who worked for Foster and was almost killed by his wife. David Adair, an architect who is one of Kathy's suitors Ed Neely, who was at odds with John Marshall, primarily because of suspicions that he committed real-estate fraud

The show's theme song was "Weeping Willow".

Personnel Actors and actresses on Those We Love included those shown in the table below. + Characters and Actors on Those We Love Character Actor Kathy Marshall Nan Grey Dr. Leslie Foster Donald Woods Elaine Dascomb Helen WoodJean Rogers Martha Virginia Sale Mr. Fairweather Herman Waldman"Will Re-Shuffle Radio Stations". The Wichita Eagle. March 23, 1941. p. 30. Retrieved November 19, 2023."'Those We Love' Cast & Crew". OTRRpedia. Retrieved November 19, 2023. Aunt Emily Alma Kruger Kit Richard CromwellBill Henry John Marshall Pedro de CordobaHugh SothernOscar O'SheaFrancis X. Bushman Amy Priscilla LyonAnn Todd Allen McCrea Owen Davis Jr. David Adair Robert Cummings Ed Neely Lou Merrill Lydia Dennison Anne Stone Jerry Payne Victor Rodman Mrs. Emmett Mary Gordon

Listener dissatisfaction Those We Love developed a group of loyal listeners who became dissatisfied as sponsors changed days and times of broadcasts, changed networks, and sometimes took the program off the air with no notice. After CBS canceled the program "because of supposed low ratings", listeners let their feeling be known by putting their protest in written form to the extent that "the studio and sponsors found themselves delubed with protesting mail from fans and embroiled in a feud with the people". Threats of contacting the Federal Communications Commission were also expressed. As a result, the program returned to the air for a year, but by the end of five years from its debut it had been on for a total of three years.

Schedule and sponsors + Broadcast Schedule and Sponsors for Those We Love Beginning Date Ending Date Time Day Network Sponsor January 4, 1938 March 1938 8 p.m. Tuesday Blue Ponds Cream March 1938 March 27, 1939 8:30 p.m. Monday Blue Ponds Cream October 5, 1939 March 28, 1940 8:30 p.m. Thursday NBC Royal Gelatin September 16, 1940 June 23, 1941 8 p.m. Monday CBS Teel dentifrice July 1, 1942* September 23, 1942 9 p.m. Wednesday NBC Sal Hepatica October 11, 1942 May 30, 1943 2 p.m. Sunday CBS General Foods June 6, 1943** October 3, 1943 7 p.m. Sunday NBC Grape Nuts October 10, 1943 June 22, 1944 2 p.m. Sunday NBC General Foods June 29, 1944*** August 24, 1944 8 p.m. Thursday NBC General Foods October 8, 1944 April 1, 1945 2 p.m. Sunday NBC Sanka coffee *Summer replacement for Eddie Cantor's program. **Summer replacement for Jack Benny's program. ***Summer replacement for Maxwell House Coffee Time

Critical reception A review in the trade publication Variety described the program as "distinctly night-time in caliber", which it attributed to the quality of "writing that supplies the lines with lift". It added, "Miss Ridgway's Scripting has always been as superior as the ozone ever offered".

References