Toia is an Italian origin surname. People with the surname include:
Donny Toia (born 1992), American football player Geremia Toia (born 1966), Italian equestrian Hōne Riiwi Tōia (1858–1933), Maori tribal and religious leader Jay Toia (born 2003), American football player Jim Toia, American artist and art scholar Luke Toia (born 1977), Australian football player Mase Toia Alama (1951–2022), Samoan doctor and civil servant Patrizia Toia (born 1950), Italian politician