Beymen is a chain of luxury department stores in Istanbul, Turkey, part of the Beymen Group owned by the Qatari investment fund Mayhoola for Investments.
Fodor's has compared the chain to Bloomingdale's in the United States,Fodor's Essential TurkeyMarc-Christian Riebe, "Retail Market Study 2016" while London's Evening Standard has called Beymen Turkey's "answer to Selfridge's".
Beymen Group also operates the Beymen Classics, NetWork and Divarese chains of clothing boutiques. However, the separate Beymen Business operation is a chain of boutiques retailing private brand men's clothing under the Beymen Business brand, which it also manufactures. That business is not part of Beymen Group, but rather Boyner Group.
The company's headquarters is in Vadistanbul.
History Ali Osman Boyner co-founded Altınyıldız (today Boyner Holding) in 1952 with the idea to introduce Turkish fabric to the world. The company began exporting in 1956. At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods. The upscale department store Beymen was conceived in collaboration with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini. Beymen's first store, featuring its own private-label products, opened in 1971 in Şişli, Istanbul. From there, Beymen has continued to expand, owning a chain of 20 full-line department stores as of July 2024. A main competitor of Beymen is the upscale department store brand Vakko.
In 2016, supermodel Magdalena Frackowiak appeared in Beymen's advertising.
For its 50th anniversary in 2023, it held an exhibition, Golden opulence, "showcasing Istanbul’s lasting influence on high fashion".
Products and services Currently, the department stores sell high-quality house-brand ("Beymen") merchandise but also from global luxury brands including Valentino, Balmain, Dolce & Gabbana, Prada, Miu Miu, Etro, Balenciaga, Loewe, Isabel Marant, Bottega Veneta, Stella McCartney, Celine and Fendi.
Beymen's website also sells art, including works by İzzet Keribar (tr).
Corporate In 2015, Qatari company Mayhoola acquired a 54% share of Boyner Retail and Textile Investments Inc., while Boyner Holding retained a share of 42.8%.
In 2019, Boyner Holding and Mayhoola agreed to dissolve their partnership, with Boyner Büyük Mağazacılık (department stores) and Altınyıldız Tekstil, the heritage businesses of the group, becoming part of Boyner Holding.
97% of Beymen Mağazacılık and Ay Marka Mağazacılık (boutiques) became part of Mayhoola, which thus added Turkey's largest luxury and fashion company to its global luxury portfolio, a portfolio including brands such as Valentino, Balmain and Pal Zileri.
Beymen Group
As of mid-2022, Beymen Group led by Cem Boyner operates a total of 91,000m2 of retail space across a total of 244 department and specialty stores."About Us", Beymen Group site The four brands are: Beymen (full-line department store) Beymen Club men's clothing stores NetWork men's and women's clothing stores Divarese, with about 32 stores across Turkey
Beymen Business, on the other hand, is not part of Beymen Group, but rather operated by BR Mağazacılık of the Boyner Group.
Boyner Group
From 2019 onwards, Boyner Group has focused on five core businesses, as shown in the chart below. As of 2024, the Boyner Group brands are organized slightly differently than in 2019.
BR Mağazacılık manufactures and retails the brands Altınyıldız Classics and Beymen Business, created in 2011 as a joint venture of Boyner Group and Ran Konfesiyon. Headquartered in Torbalı, İzmir, and has around 2000 employees, 200 stores and more than 400 sales points in 60 provinces in Turkey as well as 60 stores in 18 other countries.
2019 2024 Boyner Büyük Mağazacılık (Boyner): multi-brand retail Morhipo: fashion and multi-brand e-commerce Hopi: consumer technologies Altınyıldız: textile production Altınyıldız Classics: men's clothing manufacturing and retail BR Mağazacılık(Altınyıldız Classics and Beymen Businessmanufacturing and retail) Boyner Yayınları: publishing Brooks Brothers
Beymen stores
Originally 9,600 m2 upon opening in 2013, expanded in 2022 by another 1,750 m2, Beymen Zorlu Center is the brand's largest department store location. 2,500 m2 is dedicated to shoes and bags. Designed by German/Swiss architects Michelgroup, who have done remodels for Munich's Oberpollinger department store It hosted the German artist Olaf Hajek's solo exhibition 'Best of Olaf Hajek'.
In 2022 Beymen opened a three-story, 3,000-sq-m store at Galataport, interiors by Catalan-Spanish designer Lazaro Rosa-Violán.
A second location along Bağdat Avenue in Erenköy, Kadıköy district closed as of 2024 The Suadıye location along Bağdat Avenue remains in operation.
The location in Vadistanbul opened in 2020 is branded Beymen Seasons and combines both the current season's fashions with previous seasons in one location.
Beymen operates department stores in the following locations:Beymen official website"Mağazalar", Beymen official website Michelgroup also designed the 2,000 m2 unit at Akasya mall in Üsküdar on the Asian side of Istanbul. City/Region District Neighborhood Mall m2 Opened Remarks IstanbulCBD Şişli Harbiye (Nişantaşı) Abdi İpekçi Avenue (freestanding) 2003 7 story flagship. Brasserie restaurant. Beyoğlu Karaköy Galataport 2022 Sarıyer İstinye İstinye Park Ayazağa Vadistanbul 2020 Branded "Beymen Seasons" Beşiktaş Levazım Zorlu Center 2013 Istanbul–Western Bakırköy Şenlikköy Aqua Florya Ataköy Ataköy Plus (A Plus) Bahçelievler Merkez Starcity Outlet store Istanbul–Asia Üsküdar Acıbadem Akasya 2021 Kadıköy Suadiye Bağdat Avenue (freestanding) Ataşehir Ertuğrul Metropol İstanbul 2019 Yeni Sahra Optimum Outlet store Pendik Yenişehir Viaport 2016 Outlet store Adana Seyhan Ahmet Remzi Yüreğir 01 Burda Ankara Söğütözü Armada Kavaklidere Tahran Avenue (freestanding) Oran Panora Antalya Muratpaşa Şirinyalı (freestanding) Serik Kadriye Rixos - Land of Legends Shopping Avenue Bodrum area Bodrum Göltürkbükü Resort Mandarin Yalıkavak Marina Bursa Osmangazi̇ Korupark Gaziantep Şehitkamil Sarıgüllük Sanko Park İzmir Karşıyaka Yalı Hilltown Karşıyaka 2021 Replaced Karşıyaka store Balçova Bahçelerarası İstinyePark İzmir + 2021 3rd largest store upon opening, 2 stories. Replaced Konak Pier store. Mersin Eğriçam Mah. Mersin Marina Former stores: Erenköy (in Suadiye, Kadıköy), Akmerkez
References
External links "Baymen Nişantaşı" (video), Monocle, September 2011