MemeM (stylized as memeM) is the third EP by South Korean girl group Purple Kiss. It was released on March 29, 2022, by RBW. The album includes 7 tracks with "memeM" released as the title track. The 4th b-side track of the album titled "Pretty Psycho" was also used to promote the release. The physical album comes in two versions as Meme and M.
Background and release On March 8, 2022, RBW announced Purple Kiss would be releasing a new album in post March 2022, and through a logo motion video the title was revealed to be MemeM. On March 20, the music video teaser for lead single "memeM" was released. 4 days later, the highlight medley video teaser, together with the track listing, was released. The album was released on March 29.
Composition The title song "MemeM", which shares the same name as the album, was written by Kim Do-hoon, Seo Yong-bae, Lee Hu-sang and Kang Ji-won. It was composed in the key of B major, with a tempo of 150 beats per minute. Other tracks include "Intro: Illusion", "Oh My Gosh", a pop R&B track, "Pretty Psycho" which is sampled from "Intro: Freaky Purky" from their second EP Hide & Seek, "Joah", a R&B track, "Hate Me, Hurt Me, Love Me", and "Cursor", a down tempo track.
Promotion After 6 days of release, on April 4, 2022, they held a live media showcase in Ilji Art Hall, Gangnam-gu, Seoul to introduce the EP. It was scheduled to be held on the same day, but as 3 members tested positive for COVID-19, all promotional activities were postponed for one week.
Commercial performance The EP debuted at number 7 on South Korean's Gaon Album Chart in the chart issue dated March 27–April 2, 2022; on the monthly chart, the EP debuted at number 24 in the chart issue dated March 2022 with 36,140 copies sold. On South Korean Hanteo Charts it was recorded that the album sales on the first day are tripled with this release, selling more than 23,000 copies on first day.
Critical reception In addition, Pretty Psycho has been listed as one of the '25 Best K-Pop B-Sides of 2022' by Genius. Genius stated "The falsettos and the infectious bassline make it a solid b-side worthy of being a title track."
Year-end lists Critic/publicationListTrack RankRef.Genius25 Best K-Pop B-Sides of 2022 "Pretty Psycho"4
Track listing
Personnel
Studios RBW Studios – recording, digital editing, audio mixing 821Sound Mastering – mastering
Personnel
Purple Kiss (Park Ji-eun, Na Go-eun, Dosie, Ireh, Yuki, Chaein, Swan) – vocals Kim Do-hoon – production, direction Davve – production, direction, recording Kang Ji-won – production, direction, bass, piano, synthesizer, drum programming, recording, mixing Kanghyun – guitar Kim Tae-su – guitar Lee Hoo-sang – bass, piano, drum programming Lee Beam-su– bass Kim Min-ki – piano, keyboard, synthesizer, drum programming, recording Kim Ji-eun – piano, electronic piano Cosmic Sound – keyboard, chorus Yoon Young-joon – keyboard Lee Lee Sang – synthesizer Perrie – chorus Seo Yong-bae – recording Jo Eun-ju – recording Kang Roy – recording Yoo Sang-ho – mixing Uncle Jo – mixing Shin – mixing Master Key – mixing Kwon Nam-woo – mastering
Charts
Weekly charts + Weekly chart performance for memeM Chart (2022) Peakposition South Korean Albums (Gaon) 7
Monthly charts + Monthly chart performance for memeM Chart (2022) Peakposition South Korean Albums (Gaon) 24
Sales
Release history +Release history for "memeM"RegionDateFormatLabelVariousMarch 29, 2022
References