Pinoy Interactive Entertainment (also known on-air as PIE and stylized as PiE) was a Philippine free-to-air television channel co-owned by ABS-CBN Corporation (operates as its main content provider), Kroma Entertainment and 917Ventures, in partnership with Broadcast Enterprises and Affiliated Media. The name is derived from pie, a baked pastry dish made of dough casing that contains various sweet or savory filling ingredient.
The channel consists of different traditional and digital (known as "tradigital") entertainment programs for games, talk and variety shows mixed with real-time interaction format that can be viewed at any device, dubbed as the country's first multiscreen and real-time interactive entertainment channel. It broadcast nationwide on television via digital terrestrial through BEAM TV on its flagship station Channel 31, cable and satellite providers (until December 31, 2023), as well as worldwide via online through PIE's YouTube channel, its official website and GCash's GLife (since May 28, 2022), which operates from 11:00 am to 11:00 pm (except Holy Week yearly where it signs off from Maundy Thursday at midnight until Easter Sunday at 11:00 AM).
Background and history On April 6, 2022, Ayala Corporation-owned Globe Telecom ventured into the media and entertainment industry by launching a multi-platform innovative tradigital entertainment company, Kroma Entertainment (formerly Sphere Entertainment) through 917Ventures Retirement Fund, which primarily owns Anima and Upstream PH. On the same day, Kroma Entertainment announced its co-ownership with ABS-CBN for its new-offering Pinoy Interactive Entertainment or PIE, with ABS-CBN serving as its main content productions provider while Kroma Entertainment as its technological innovative interaction format backed by 917Ventures, and can be accessible to reach 11 million households in partnership with Broadcast Enterprises and Affiliated Media for digital terrestrial broadcast and 85 million digitally-connected online users.
It started its test broadcast on April 25, 2022, showcasing unprompted daily questions each day until May 15, followed by a seven-day "Countdown to TagumPIE" special on May 16–22, and made its official launch on May 23, 2022. Following the implementation of changes in PIE Channel's programming on September 12, 2022, the channel has been made available to international viewers through its YouTube channel.
On November 24, 2023, Kroma Entertainment announced that the channel will transition as fully online platform starting January 1, 2024. Its terrestrial broadcast on digital free-to-air television, cable and satellite had ceased broadcasting at 11:00 PM of December 31, 2023, with Playlist as its final program aired on the channel. Alt URL
On June 15, 2024, PIE ceased its operations in both platforms after two years. Viewers encourage to watch its past episodes and online contents in their YouTube channel.
Programming
Final hosts The following list are well-known celebrities and online influencers who served as the channel hosts in their respective programming blocks, dubbed as "PIE jocks":
Mukhang Perya Eric Nicolas Nicki Morena Cianne Dominguez Gello Marquez Gillian Vicencio Kevin Montillano Rans Rifol Seham Daghlas Zendee BB Gurlz Angelica Freshe Gigi Ayumi
Ur Da Boss Melai Cantiveros Jennica Garcia BB Gurlz Freshe Ayumi Gigi Angelica
Watchawin Robi Domingo
Tamang Hinala Luis Manzano Karina Bautista
Sinong Manok Mo? Jolina Magdangal Bayani Agbayani Jackie Gonzaga Patsy Reyes Anji Salvacion Jeremy Glinoga Nonong Ballinan
Relief/guest PIE jocks Divine Tetay Anthony Barion Turs Daza Lucas Garcia Albie Casiño Kerwin King Gino Roque Pretty Trizsa Benedix Ramos Anthony Jennings TJ Valderrama Jin Macapagal Elyson De Dios Brenda Mage Shanaia Gomez Gail Banawis Quincy Villanueva JC Alcantara AC Bonifacio Awra Briguela Kaila Estrada Krystal Brimner Brent Manalo Matty Juniosa Petite Vrix Gallano Edward Barber Macoy Dubs Anton Diva Sam Coloso Kaori Oinuma Amy Perez Christian Bables Sela Guia Euleen Castro Gifer Fernandez AC Soriano Wize Estabillo Ana Ramsey Beki Velo
Unassigned Andi Abaya Luke Alford Enzo Almario Eris Aragoza Janine Berdin Samantha Bernardo Karen Bordador Kobie Brown Migs Bustos Frances Cabatuando (Mayora) Coco Cordero Nicole Cordoves Reneé Dominique Gretchen Fullido Sela Guia Jhong Hilario DJ Jhai Ho Daisy Lopez (Madam Inutz) Eryka Lucas Elmo Magalona Aaron Maniego Dustine Mayores Iyah Mina Jae Miranda Ruth Paga Omar Punzalan (Mayor TV) Reign Parani Tristan Ramirez Eian Rances Ryan Morales Reyes (Ninong Ry) Raco Ruiz Alora Sasam Emjay Savilla Gabb Skribikin Sunshine Teodoro Abby Trinidad Amanda Zamora Vivoree Esclito Aljon Mendoza Sheena Belarmino Igiboy Flores Jay R Albino Rob Blackburn Jameson Blake Joao Constancia Inah Evans Yamyam Gucong Ishiro Incapas Chad Kinis Angeline Quinto Criza Ta-a Kiara Takahashi Maxine Trinidad Kid Yambao Ralph Malibunas Thamara Alexandria Matthew Cruz Ashley Del Mundo Zach Guerrero Chierald Tan Nash Aguas (now married) Xyriel Manabat Mutya Orquia Heaven Peralejo Sharlene San Pedro Argel Saycon Charlie Dizon Ogie Diaz Negi
See also CgeTV (a similar interactive channel of ABS-CBN on 2010–2012) Myx Studio 23
Notes
References
External links