Never Broke Again, LLC (NBA) is a record label based in Baton Rouge, Louisiana, founded by American rappers YoungBoy Never Broke Again and OG 3Three Never Broke Again in 2015. It was launched as an imprint of Atlantic Records, a division of Warner Music Group until 2022, after which it has operated as an imprint of Motown, a division of Universal Music Group. Never Broke Again has signed and released albums for artists such as Quando Rondo and NoCap, and several upcoming Southern hip hop artists.
History The NBA label was originally a part of Atlantic Records' when YoungBoy Never Broke Again signed his 5-year record deal with the label and music had begun being officially licensed to a company titled Never Broke Again, LLC. The label has since grown to be independent of Atlantic and is now signed under Motown Records who distribute their music. However, the label also releases independently from Motown through UnitedMasters.
On May 17, 2017, the label released its first compilation project, Extortion Season, distributed by Empire. The project sees appearances from Never Broke Again artists such as NBA Big B, NBA KD, and the label's co-founder, OG 3Three. The collective released their second project together, Ain't 2 Long, which was distributed through UnitedMasters. The compilation sees appearances from D-Dawg, Meechy Baby, NBA Ben 10, NBA Big B, NoCap, Phat Black, P Yungin, Quando Rondo, RJAE, Rojay MLP, and the label's co-founder, YoungBoy Never Broke Again.
On September 8, 2021, following the promotion of Ethiopia Habtemariam to the Chairman and CEO of Motown Records in March, it was announced that Never Broke Again and Motown Records would enter a joint venture deal and the label would be led by Youngboy and Kyle "Montana" Clairborne. When asked in an interview, Habtemariam spoke on her decision to ink the deal with the label:
YoungBoy noted that for him, the deal had come into place because he "had a responsibility to [his] artists to make sure to find the right partner for [his] label." Clairborne noted that his decision was influenced by the fact that "Motown has been an inspiration for generations – a place that helps develop artists, songwriters and business executives." Maurice "Kenoe" Jordan, a Grammy Awards winning producer and the vice president of A&R of Motown noted that his decision to proceed with the deal was influenced by the fact he is also from Baton Rouge, Louisiana and due to that he has "a great understanding of one another and this partnership was always something that I wanted to bring to Motown." He also noted that "YoungBoy is an incredible visionary whose confidence in his artistry is only outdone by his dedication and work ethic. I’m excited to welcome them into Motown and help bring the Never Broke Again label and brand to the next level."
Following the label's joint venture deal, Never Broke Again released their first project under the label, Never Broke Again: The Compilation, Vol. 1 on November 19, 2021. The eighteen-track project features artists such as Big B, RJae, NoCap, Meechy Baby, P Yungin, RoJay, Herm, Quando Rondo, and NBA YoungBoy, the label's primarily pushed artists.
On June 10, 2022, the label released its first project of the year, Never Broke Again Presents: Green Flag Activity, the title dedicated to the infamous green flags that they use to represent themselves. The sixteen-track album was preceded by two singles, "Pull Up Actin" by YoungBoy Never Broke Again and P Yungin which was released on April 1, 2022, and "Gang Baby" by YoungBoy Never Broke Again and P Yungin featuring RJAE and Rojay MLP. The collective's second project of the year, the Halloween themed Never Broke Again: Nightmare on 38th St was released on October 28, 2022. It was preceded by one single, "Searching" by NBA Ben 10. The project only featured artists from YoungBoy's hometown, Baton Rouge.
Roster Current acts Artists Year signed Releases (under the label) Notes YoungBoy Never Broke AgainFounder 32 Jointly with Motown, formerly with Atlantic OG 3Three Never Broke Again 11 NBA KD 2015 2 NBA Big B 3 BBG Baby Joe 2016 3 TEN 3 WhoGangDee 2 Lil Dump 1 NBA ChoppaBoyE 1 Jointly with Cash Money Records and Rich Gang Quando Rondo 2017 7 Jointly with Atlantic Meechy Baby 2020 3 Rojay MLP 1 RJAE 1 Jointly with Roc Nation and Good ForEver LLC Herm Tha Blacksheep 2021 1 Vontina 2023 0 333luhkell 2025 0 Raqyunginn 2026 0 Raq Baby 0Signed by OG 3Three Xanman 0
Former acts Artists Years under the label Releases under the label Notes GG Extendo 2015-2017 2 Jointly with Never Broke Again NoCap 2019-2022 5 Jointly with Atlantic P Yungin 2020-2023 5 Jointly with Motown
In-house producers Act Years under the label Releases under the label Notes As part of Never Broke Again (Recording) Khris James 2017–present 2 Jointly with Infinity Records LLC; joint publishing with BMI As part of Never Broke Again, LLC (Publishing) Jason "Cheese" Goldberg 2021–present N/A Joint publishing with JJasonG Publishing West and ASCAP
Discography
Compilation albums + List of mixtapes Title Album details Ain't 2 Long Released: October 25, 2020 Label: Never Broke Again, UnitedMasters Format: Digital download, streaming The Compilation, Vol. 1 Released: November 19, 2021 Label: Never Broke Again, Motown Format: Digital download, streaming Green Flag Activity Released: June 10, 2022 Label: Never Broke Again, Motown Format: Digital download, streaming Nightmare on 38th St Released: October 28, 2022 Label: Never Broke Again, Motown Format: Digital download, streaming Green Flag Activity 2 Released: July 7, 2023 Label: Never Broke Again, Motown Format: Digital download, streaming Compliments of Grave Digger Mountain Released: March 8, 2024 Label: Never Broke Again, Motown Format: Digital download, streaming
Singles +TitleYearAlbum"Cutlass" 2021 Never Broke Again: The Compilation, Vol. 1"Pull Up Actin" 2022 Green Flag Activity"Gang Baby""Searching" Nightmare on 38th St"Realize" 2023 Green Flag Activity, Vol. 2
Artist releases Studio albums
Year Album detailsDetails 2018 YoungBoy Never Broke Again – Until Death Call My Name Released: April 27, 2018 Label: Never Broke Again, APG, Atlantic Records Formats: Digital download, streaming Chart position: No. 7 U.S. RIAA Certificate: Platinum 2020 Quando Rondo – QPac Released: January 10, 2020 Label: Never Broke Again, Atlantic Formats: Digital download, streaming Chart position: No. 22 U.S. YoungBoy Never Broke Again – Top Released: September 11, 2020 Label: Never Broke Again, APG, Atlantic Formats: CD (Limited), LP, digital download, streaming Chart position: No. 1 U.S. RIAA Certificate: Platinum 2021 YoungBoy Never Broke Again – Sincerely, Kentrell Released: September 24, 2021 Label: Never Broke Again, Atlantic Formats: CD, LP, digital download, streaming Chart position: No. 1 U.S. RIAA Certificate: Platinum 2022 NoCap – Mr. Crawford Released: April 29, 2022 Label: Never Broke Again, Atlantic Formats: CD, digital download, streaming Chart position: No. 8 U.S. YoungBoy Never Broke Again – The Last Slimeto Released: August 5, 2022 Label: Never Broke Again, Atlantic Formats: CD, LP, digital download, streaming Chart position: No. 2 U.S. RIAA Certificate: Gold 2023 YoungBoy Never Broke Again – I Rest My Case Released: January 6, 2023 Label: Never Broke Again, Motown Formats:Digital download, streaming Chart position: No. 9 U.S. Quando Rondo – Recovery Released: March 24, 2023 Label: Quando Rondo LLC, Never Broke Again, Atlantic Formats: CD, digital download, streaming YoungBoy Never Broke Again – Don't Try This At Home Released: April 21, 2023 Label: Never Broke Again, Motown Formats: Digital download, streaming Chart position: No. 5 U.S. 2024 Quando Rondo – Here For a Reason Released: November 15, 2024 Label: Quando Rondo LLC, Never Broke Again, Atlantic Formats: Digital download, streaming YoungBoy Never Broke Again – I Just Got a Lot on My Shoulders Released: December 6, 2024 Label: Never Broke Again, Motown Formats: Digital download, streaming
Extended plays Year Album detailsDetails 2018 YoungBoy Never Broke Again – 4Respect Released: August 24, 2018 Label: Never Broke Again, Atlantic Formats: Digital download, streaming Chart position: No. 19 U.S. YoungBoy Never Broke Again – 4Freedom Released: August 30, 2018 Label: Never Broke Again, Atlantic Formats: Digital download, streaming Chart position: No. 100 U.S. YoungBoy Never Broke Again – 4Loyalty Released: September 6, 2018 Label: Never Broke Again, Atlantic Formats: Digital download, streaming Chart position: No. 19 U.S. 2024 Quando Rondo – Here for a Reason: In The Darkest Time Released: August 16, 2024 Label: Quando Rondo LLC, Never Broke Again, Atlantic Formats: Digital download, streaming
Compilation albums Year Album detailsDetails 2018 YoungBoy Never Broke Again – 4Respect 4Freedom 4Loyalty 4WhatImportant Released: September 14, 2018 Label: Never Broke Again, Atlantic Formats: digital download, streaming Chart position: No. 14 U.S. RIAA Certificate: Platinum 2021 NBA KD – Lost Files Released: May 15, 2021 Label: Never Broke Again, UnitedMasters Formats: digital download, streaming 2022 YoungBoy Never Broke Again – Lost Files Released: December 23, 2022 Label: Never Broke Again, Atlantic Formats: digital download, streaming Chart position: No. 45 U.S.
Mixtapes Year Artist – Album Details 2015 YoungBoy Never Broke Again – Life Before Fame Released: April 10, 2015 Label: Never Broke Again, 101 Distribution Formats: digital download YoungBoy Never Broke Again – Mind of a Menace Released: December 1, 2015 Label: Never Broke Again, 101 Distribution Formats: digital download 2016 YoungBoy Never Broke Again – Mind of a Menace 2 Released: April 1, 2016 Label: Never Broke Again, Atlantic Formats: digital download YoungBoy Never Broke Again – Before I Go Released: June 27, 2016 Label: Never Broke Again, Atlantic Formats: digital download, streaming YoungBoy Never Broke Again – 38 Baby Released: October 27, 2016 Label: Never Broke Again, Atlantic Formats: digital download, streaming YoungBoy Never Broke Again – Mind of a Menace 3 Released: November 4, 2016 Label: Never Broke Again, Atlantic Formats: digital download, streaming 2017 YoungBoy Never Broke Again – AI YoungBoy Released: August 4, 2017 Label: Never Broke Again, Atlantic Formats: digital download, streaming Chart position: No. 24 U.S. RIAA Certificate: Platinum YoungBoy Never Broke Again – Ain't Too Long Released: October 7, 2017 Label: Never Broke Again, Atlantic Formats: digital download, streaming Chart position: No. 173 U.S. YoungBoy Never Broke Again and Moneybagg Yo – Fed Baby's''' | Released: November 16, 2017 Label: Never Broke Again, Atlantic, Bread Gang, N-Less, Interscope, Collective Formats: Digital download, streaming Chart position: No. 21 U.S. |- | rowspan="6" style="text-align: center" | 2018 | YoungBoy Never Broke Again – Master the Day of Judgement| Released: May 19, 2018 Label: Never Broke Again, Atlantic Formats: digital download, streaming Chart position: No. 139 U.S. |- | BBG Baby Joe – NBA Gurilla| Released: August 17, 2018 Label: Never Broke Again, Cinematic Music Group, Ingrooves Formats: digital download, streaming |- | YoungBoy Never Broke Again – Decided| Released: September 7, 2018 Label: Never Broke Again, Atlantic Formats: digital download, streaming Chart position: No. 41 U.S. RIAA Certificate: Gold |- | Quando Rondo – Life After Fame| Released: September 24, 2018 Label: Never Broke Again, Atlantic Formats: digital download, streaming Chart position: No. 174 U.S. |- | YoungBoy Never Broke Again and VL Deck – Kane & O-Dog| Released: October 19, 2018 Label: Never Broke Again, Atlantic, Section 8 Entertainment, Empire Formats: digital download, streaming |- | YoungBoy Never Broke Again – Realer| Released: December 20, 2018 Label: Never Broke Again, Atlantic