The 1% Club is a British game show that has been aired on ITV since 9 April 2022 and is hosted by Lee Mack. The show is based on logic, word and number puzzles. The top prize achievable is £100,000.
The first series averaged 5.3 million viewers across its span of eight episodes, whilst the second series averaged 5.4 million viewers.
Gameplay All questions used during the game are taken from a set that have been put to members of the general public prior to the show. The questions are classified by the percentage of participants who answered correctly; those with lower percentages are considered to be more difficult.
One hundred contestants are each given a £1,000 stake at the beginning of the game. Mack asks 15 questions of increasing difficulty (90% to 1%), each of which has a 30-second time limit, and the contestants secretly lock in their answers on their mobile phones or tablets. If a contestant misses a question, they are eliminated with their stake added to the final prize pot.
Upon reaching the fifth question (50%), each remaining contestant is given the option to pass on any one question except the last (1%). In order to pass, a contestant must put their £1,000 into the prize pot. Upon reaching the ninth question (30%), any contestants who have not yet used their pass may either keep their £1,000 and immediately leave the game, or continue playing; those who have used their pass must continue.
All contestants who answer the 14th question (5%) correctly or pass it, or who advance the furthest in the game if all 100 are eliminated, become finalists. They may each choose to take an equal share of £10,000 and leave the game, or attempt the 1% question. Any contestants who attempt the question and answer it correctly receive equal shares of the prize pot; those who miss it receive nothing. In addition, any contestants who reach the 1% question without using their pass or giving an incorrect answer keep their £1,000 irrespective of the outcome.
History The show was originally planned to be filmed in early 2020, but was delayed due to the COVID-19 lockdowns, not airing until April 2022.
A children's version of the show was filmed on 27 October 2025, and aired on 24 May 2026.
In November 2025, ITV released a trailer for a new edition of the show called The 1% Club Rollover. It features a new twist: anyone who makes it to the 1% question (in any of the first four out of five shows) returns the following episode in an attempt to gain more money. Also, if the jackpot is not won, it rolls over too. As such, the maximum prize that can be gained during the week quintuples (to £500,000). The series was broadcast over five consecutive nights from 8 December until 12 December 2025.
Transmissions Regular Series Start date End date Episodes 1 9 April 2022 28 May 2022 8 2 15 April 2023 10 June 2023 8 3 17 February 2024 25 May 2024 16 9 December 2024 12 December 2024 4 25 January 2025 24 May 2025 16 8 November 2025 5 11 October 2025 TBD TBD
Rollover Start date End date Episodes 8 December 2025 12 December 2025 5
Specials Date Special 25 December 2023 Christmas Special 26 December 2024 Christmas Special 7 June 2025 Soccer Aid Special 25 December 2025 Christmas Special 14 February 2026 Valentine's Special 24 May 2026 Kids Special
Awards and nominations In 2023, the show won a National Television Award in the quiz/game show category.
Year Group Award Result 2022 National Television Awards Quiz Game Show 2023 TRIC Awards Game Show National Television Awards Quiz Game Show 2024Quiz Game Show2025Quiz Show2026Quiz Show
International versions BBC Studios holds international format and distribution rights to the series. As of February 2026, the company has licensed the series in over fifteen territories, a majority of which being produced by BBC Studios' local divisions. Country Name Host(s) TV station Premiere Finale Ref(s) Australia The 1% Club Jim Jefferies Seven Network 26 April 2023 present France 100% Logique : la réponse est sous vos yeux Cyril Féraud France 2 24 September 2022 present 100% Logique : entraînez-vous !11 November 202420 December 2024 Germany Das 1% Quiz – Wie clever ist Deutschland? Jörg Pilawa Sat.1 15 March 2023 present Greece 1% Club Petros Polychronidis Star 29 March 2026 present Hungary Az 1% Klub – Mennyire okos Magyarország? Tibor Kasza TV2 15 December 2024 8 February 2026 India India Ke Top 1%Anil KapoorStarPlus 19 September 2026 present Israel האחוזון העליוןHaAkhuzon HaElyon Shahar Hason KAN 11 24 October 2022 present Italy 1% Club – La risposta è sotto i vostri occhi Michelle Hunziker Canale 5 2026 present Mexico El Círculo del 1% Escorpión Dorado (Alex Montiel) Azteca Uno 9 June 2024 20 February 2025 Netherlands De 1% Quiz Tijl Beckand RTL 4 21 May 2022 1 October 2022 Spain El 1% Arturo Valls Antena 3 17 April 2024 present Turkey The 1% Club TV8 Sweden 1% Klubben Johan PeterssonSVT10 October 2026present Ukraine Клуб 1% Timur Miroshnychenko 1+1 Ukraine 22 September 2024 21 December 2025 United States The 1% Club Patton Oswalt Amazon Prime Video 23 May 2024 10 September 2024 Joel McHale Fox10 June 2025present
Merchandise Board game In 2022, BBC Studios signed a licensing deal with John Adams Leisure to develop, manufacture and distribute a table-top board game based on the game show under the Ideal label. The game was released on 18 July 2023.
Video game A video game adaption of the series, The 1% Club World Challenge, was released on iOS and Android by Barnstorm Games in February 2026, with a Nintendo Switch port releasing a month later.
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