Hayden5 is a video creation company headquartered in New York City, with offices in Los Angeles. The company was co-founded by Todd Wiseman Jr and. Milos S. Silber in 2009.From unemployment to startup at CNN Money; by Andrea Williams; published September 23, 2011; retrieved May 11, 2022 Wiseman Jr resigned from his role in Summer 2023.
History Early years Todd Wiseman Jr and Milos S. Silber met as film students at New York University in 2005. They were neighbors on the fifth floor of the Hayden Hall dormitory, which later inspired the name of their company. As students, the pair began collaborating on small film projects in New York City. Silber was born in Brazil and moved to Westchester, New York during grade school. Wiseman Jr grew up in Tampa, Florida.
Hayden5 was founded in 2009.
Early productions of Hayden5 included music videos for artists like Juelz Santana, Benny Benassi, and Mariah Carey, as well as branded content for The Economist and Bowlero Corporation (at the time, just a single bowling alley called Bowlmor Lanes).Music Video Drive: Hayden 5 Media at Sonic Scoop; by David Weiss; published January 27, 2010; retrieved May 11, 2022
Software development In 2014, Hayden5 developed proprietary software to manage the scale and volume of local productions they were managing across the United States and globally. The tool evolved into the current software suite, ProducerAI.Real-time global, high-end production shoot - is such a thing possible? at Ad Forum; published July 2, 2021; retrieved May 11, 2022
In 2020, Hayden5 released Crew+, an always-on streaming production service.Hayden5 Introduces Remote Production Service With Broadway-Worthy Song & Dance at Agency Spy; by Kyle O'Brien; published November 9, 2021; retrieved May 11, 2022 In 2021, Hayden5 released Cloud Cuts, a full-service fully distributed post-production department. In 2022, they released Lightning Delivery, a service for expedited file transfers.Ben Nelson, Melissa Balan Join Production Company Hayden5 at The Daily Brief; published June 13, 2021; retrieved May 11, 2022
Clients
Hayden5 brand clients have included LinkedIn, Apple Inc., The New York Times, and Facebook. Notable film projects include We Live This,2015 TRIBECA FILM FESTIVAL ANNOUNCES AWARD WINNERS at Tribeca Film; published April 23, 2015; retrieved May 11; 2022 Revolving Doors,Short Of The Week; by Jason Sondhi; retrieved May 11, 2022 and Long Shot, which was nominated for an Emmy award.NYU Alumni Emmy Nominations 2018 at NYU; published 2018; retrieved May 11, 2022[cdn.emmyonline.org/news_39th_nominations_v03.pdf NOMINEES FOR THE 39th ANNUAL NEWS & DOCUMENTARY EMMY® AWARDS ANNOUNCED] at Emmy Online; published July 26, 2018; retrieved May 11, 2022
In July 2013, Hayden5 debuted a new commercial for HelloFlo's Camp Gyno campaign. The commercial eventually received a Webby Award.'Camp Gyno' Ad Gets It Oh-So Right, Makes Us Proud To Be Women (VIDEO) at HuffPost; by Julie Zeilinger; published July 30, 2013; retrieved May 11, 2022"Camp Gyno" Ad Is An Amazing Breakthrough In Tampon Advertising at Buzzfeed; by Copyranter; published July 29, 2013; retrieved May 11, 2022'Camp Gyno' Ad About Periods Goes Viral at CNN; by Melissa Kondak; published August 8, 2013; retrieved May 11, 2022The Camp Gyno ad shows we can finally discuss vaginas without giggling at The Guardian; by Arwa Mahdawi; published August 1, 2013; retrieved May 11, 2022
Hayden5 produced a public service announcement for the Innocence Project that debuted in 2021.Top Spot of the Week: Hayden5 Captures "Happiest Moments," First-Ever PSA For The Innocence Project at Shoot Online; by Robert Goldrich; published July 2, 2021; retrieved May 11, 2022 The PSA won a Webby Award.Innocence Project Honored With Two Webby Anthem Awards, Dedicates Action Speech to Melissa Lucio on Texas Death Row at Innocence Project; published March 1, 2022; retrieved May 11, 2022The Innocence Project’s first PSA captures the ‘Happiest Moments’ at Campaign US; by Mariah Cooper; published July 6, 2021; retrieved May 11, 2022
Awards and nominations YearAwardNomineeCategoryResult2013 Webby AwardsHelloFlo – The Camp Gyno Honoree2014 Telly Awards Zipcar – I’d Tap That Branded Content2015 Cannes Lions Awards HelloFlo – First Moon Party Online Film2015 Webby Awards HelloFlo – First Moon Party Advertising & Media - Branded Content2015 AICP Awards HelloFlo – First Moon Party Comedy2015 Tribeca Film Festival We Live This Special Jury Mention2016 Film Festival Kitzbühel Lightningface Best Short Film 2018 Emmy Awards Long Shot Outstanding Short Documentary2022 Anthem Awards Innocence Project – Happiest Moments Best Humanitarian & Services Campaign2022 Clio Awards Change The Ref – Bring Back Lockdown Public Service Social Video 2022 Webby Awards Innocence Project – Happiest Moments Public Service & Activism
Philanthropy As a company, Hayden5 supports several philanthropic efforts under their non-profit arm named Hayden5 RISE, which launched in 2020. In 2021, with the global nonprofit Video Consortium, Hayden5 launched Gear Grant, an initiative dedicated to supporting underrepresented filmmakers.Hayden5 RISE & Video Consortium Launch 2021 Gear Grant at Shoot Online; publishedJuly 1, 2021; retrieved May 11, 2022
In July 2021, Hayden5 partnered with Phenomenal, a female-driven media brand, to create and finance "Own Your Crown" – a PSA celebrating National CROWN Day on July 3. The CROWN Coalition, an alliance of organizations, including Dove, National Urban League, and Color of Change, declared July 3 as National CROWN Day in 2020 to mark the one-year anniversary of the CROWN Act (“Creating a Respectful and Open World for Natural Hair”) in California. These and other actions eventually led to the passing of the CROWN Act of 2022, a bill in the United States Congress intended to prohibit discrimination based on hair style and hair texture by clarifying that such discrimination is illegal under existing federal law.Phenomenal Launches Content-Driven Crown Month in Celebration of Black Hair at AdWeek; by Samantha Nelson; published July 6, 2021; retrieved May 11, 2022National Crown Day: 13 states have passed laws to ban natural hair discrimination at Good Morning America; published July 2, 2021; retrieved May 11, 2022Hey Queens and Kings, How Are You Celebrating CROWN Day? at The Root; by Maiysha Kai; published June 28, 2021; retrieved May 11, 2022EXCLUSIVE: Meena Harris’ Phenomenal Releases T-shirt to Celebrate The CROWN Act at Women's Wear Daily; by Ryma Chikhoune; published June 28, 2021; retrieved May 11, 2022
Since 2016, Hayden5 has supported the cancer treatment and research institution, Memorial Sloan Kettering Cancer Center, in their Cycle for Survival indoor team cycling event that donates all of its proceeds to cancer research.Memorial Sloan Kettering at Vimeo; published 2018; retrieved May 11, 2022 Hayden5 is also a supporter of Pencils of Promise, whose efforts help to build schools and increases educational opportunities in the developing world.Annual Report at Pencils of Promise; published 2020; retrieved May 11, 2022
Further reading Coronavirus Dried Up This Production Company’s Business. Then It Created Remote Shooting Kits at Wall Street Journal, May 13, 2020 From unemployment to startup at CNN, September 23, 2011
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