Magnific, formerly known as Freepik, is a Spanish technology company that operates a freemium platform for stock visual content and AI-assisted design tools. The company is headquartered in Málaga and has an office in San Francisco.
In 2020, the private equity firm EQT agreed to acquire a majority stake in the company.
History Freepik was founded in 2010 by brothers Alejandro Sánchez and Pablo Blanes together with Joaquín Cuenca. It began as a search engine for design resources and later expanded into producing and distributing its own stock content and subscription offerings.
During the COVID-19 pandemic, Freepik temporarily offered free access to resources for groups including healthcare workers and educators.
In June 2022, Freepik acquired the UK-based stock video and audio platform Videvo. In October 2022, Freepik acquired Iconfinder and Original Mockups.
By 2023, Freepik had opened an office in San Francisco. In October 2023, Freepik acquired the stock photography marketplace EyeEm after it filed for bankruptcy.
In May 2024, Freepik acquired the Spanish AI image upscaling startup Magnific.
Operations Freepik offers stock images and other design assets alongside AI-based tools for generating and editing content.
In April 2025, Freepik released F Lite, an openly available text-to-image model developed with Fal.ai, which the company said was trained on commercially licensed, "safe-for-work" images.
In May 2025, Freepik launched Freepik Enterprise, a plan aimed at large organizations that includes centralized management and legal-related features for AI-generated content, according to reporting in Spanish and technology media.
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