The 28th Billboard Latin Music Awards ceremony, presented by Billboard to honor the most popular albums, songs and performers in Latin music, took place on September 23, 2021, at the Watsco Center in Coral Gables, Florida.

The red carpet for the event aired live on Telemundo while the ceremony was broadcast by Universo and Telemundo Internacional, the latter being for Latin America and the Caribbean.

Performers Artist(s) Song(s) Camila Cabello "Don't Go Yet" Christian Nodal & Banda MS de Sergio Lizarraga "La Sinvergüenza" Natti Natasha "Noches en Miami (Dimitri Vegas & Like Mike vs. Bassjackers Remix)" Juanes "La Rebelión" Carlos Rivera & Reik "Cuántas Veces" Myke Towers "Experimento""Pin Pin" Ana Bárbara, Guadalupe Pineda & Yuri Tribute to Juan Gabriel"Abrázame Muy Fuerte""Se Me Olvidó Otra Vez""Te Sigo Amando""Me Nace del Corazón""Amor Eterno" Rauw Alejandro "Todo de Ti" Carlos Vives, Mau y Ricky & Lucy Vives "Besos En Cualquier Horario" Karol G "El Makinon""Bichota""El Barco""Ay, Dios Mío!""Tusa" Marc Anthony "Pa'lla Voy" Joss Favela "Tu Adiós Como Tequila" Reik & Rauw Alejandro "Loquita" Paquita la del Barrio & Ana Bárbara "Rata de Dos Patas""El Consejo" Daddy Yankee "Métele al Perreo" Nicky Jam "Miami" Maná & Mabel "El Reloj Cucú" Tokischa & Rosalía "Linda" Prince Royce "Lao A Lao" Jhay Cortez & Skrillex "En Mi Cuarto"

Winners and nominees The nominations were announced on August 12, 2021, with Puerto Rican singer Bad Bunny leading the nominations with 22, followed by Maluma with 11, J Balvin with 9 and Karol G, Anuel AA and Black Eyed Peas with 8 each. Due to the pause on touring for the last year, the category for Tour of the Year was not presented this year. In addition, the eligibility period was extended from its usual one-year period to 18 months (from February 1, 2020, to August 7, 2021), as the 2020 awards were delayed by the pandemic. Winners are listed first and highlighted in bold.

Artist of the Year New Artist of the Year Bad Bunny Anuel AA J Balvin Maluma Ozuna Myke Towers Camilo Eslabon Armado Kali Uchis Rauw Alejandro Crossover Artist of the Year Duo/Group Hot Latin Songs Artist of the Year Black Eyed Peas Dua Lipa Ne-Yo Nicki Minaj The Weeknd Banda MS de Sergio Lizárraga Calibre 50 Eslabon Armado Grupo Firme Los Dos Carnales Vocal Event Hot Latin Song of the Year Hot Latin Song of the Year Bad Bunny feat. Jhay Cortez – Dákiti Bad Bunny feat. Rosalía – La Noche de Anoche Black Eyed Peas feat. J Balvin – Ritmo (Bad Boys For Life) Karol G feat. Nicki Minaj – Tusa Maluma feat. The Weeknd – Hawái (Remix) Bad Bunny feat. Jhay Cortez – Dákiti Black Eyed Peas feat. J Balvin – Ritmo (Bad Boys For Life) Kali Uchis – telepatía Karol G feat. Nicki Minaj – Tusa Maluma feat. The Weeknd – Hawái (Remix) Male Hot Latin Songs Artist of the Year Female Hot Latin Songs Artist of the Year Bad Bunny Anuel AA J Balvin Jhay Cortez Maluma Karol G Kali Uchis Natti Natasha Rosalía Selena Gomez Hot Latin Songs Label of the Year Hot Latin Songs Imprint of the Year Rimas Epic Interscope Sony Music Latin Universal Music Latin Entertainment Rimas Aura Music Duars Sony Music Latin Universal Music Latino Airplay Song of the Year Airplay Label of the Year Maluma feat. The Weeknd – Hawái (Remix) Bad Bunny feat. Jhay Cortez – Dákiti Karol G feat. Nicki Minaj – Tusa Ozuna feat. Karol G & Myke Towers – Caramelo (Remix) Prince Royce – Carita de Inocente Sony Music Latin Remex Rimas Universal Music Latin Entertainment Warner Latina Airplay Imprint of the Year Sales Song of the Year Sony Music Latin Aura Fonovisa Rimas Universal Music Latino Black Eyed Peas feat. J Balvin – Ritmo (Bad Boys For Life) Bad Bunny feat. Jhay Cortez – Dákiti Black Eyed Peas feat. Ozuna & J. Rey Soul – Mamacita Karol G feat. Nicki Minaj – Tusa Maluma feat. The Weeknd – Hawái (Remix) Streaming Song of the Year Top Latin Album of the Year Bad Bunny feat. Jhay Cortez – Dákiti Bad Bunny – Yo Perreo Sola Bad Bunny – Vete Bad Bunny feat. Jowell & Randy & Ñengo Flow – Safaera Maluma feat. The Weeknd – Hawái Bad Bunny – YHLQMDLG Anuel AA – Emmanuel Bad Bunny – El Último Tour del Mundo Bad Bunny – Las que no iban a salir Maluma – Papi Juancho Male Top Latin Albums Artist of the Year Female Top Latin Albums Artist of the Year Bad Bunny Anuel AA J Balvin Ozuna Romeo Santos Karol G Becky G Kali Uchis Selena Gomez Shakira Duo/Group Top Latin Albums Artist of the Year Top Latin Albums Label of the Year Eslabon Armado Aventura Banda MS de Sergio Lizárraga Black Eyed Peas Los Legendarios Rimas Glad Empire Rancho Humilde Sony Music Latin Universal Music Latin Entertainment Top Latin Albums Imprint of the Year Latin Pop Song of the Year Rimas DEL Real Hasta La Muerte Sony Music Latin Universal Music Latin Entertainment Black Eyed Peas feat. Ozuna & J. Rey Soul – Mamacita Kali Uchis – telepatía Reik feat. Farruko & Camilo – Si Me Dices Que Sí Sebastián Yatra feat. Rauw Alejandro & Manuel Turizo – TBT Shakira feat. Anuel AA – Me Gusta Latin Pop Artist of the Year Latin Pop Duo/Group of the Year Shakira Camilo Enrique Iglesias Kali Uchis Luis Fonsi Maná CNCO Mau y Ricky Piso 21 Reik Latin Pop Airplay Label of the Year Latin Pop Airplay Imprint of the Year Sony Music Latin Epic Rimas Universal Music Latin Entertainment Warner Latina Sony Music Latin Real Hasta La Muerte Rimas Universal Music Latino WK Latin Pop Album of the Year Latin Pop Albums Label of the Year Kali Uchis – Sin Miedo (del Amor y Otros Demonios) Camilo – Mis Manos Camilo – Por Primera Vez Piso 21 – El Amor En Los Tiempos del Perreo Selena Gomez – Revelación Universal Music Latin Entertainment Interscope Geffen A&M Sony Music Latin Thirty Tigers Warner Latina Latin Pop Albums Imprint of the Year Tropical Song of the Year Universal Music Latino Capitol Latin Hecho a Mano Sony Music Latin Warner Latina Prince Royce – Carita de Inocente Daddy Yankee feat. Marc Anthony – De Vuelta Pa' La Vuelta Marc Anthony – Un Amor Eterno Nio García feat. Casper Mágico, Ozuna, Wisin & Yandel, Myke Towers & Flow La Movie – Travesuras (Remix) Prince Royce – Lotería Tropical Artist of the Year Tropical Duo/Group of the Year Prince Royce Carlos Vives Elvis Crespo Marc Anthony Romeo Santos Aventura Gente de Zona La Sonora Dinamita Monchy & Alexandra N'Klabe Tropical Songs Airplay Label of the Year Tropical Songs Airplay Imprint of the Year Sony Music Latin El Cartel LP Pina Universal Music Latin Entertainment Sony Music Latin El Cartel Hecho a Mano Pina WK Tropical Album of the Year Tropical Albums Label of the Year Prince Royce – Alter Ego El Gran Combo de Puerto Rico – En Cuarentena Frankie Ruiz – The Greatest Salsa Ever, Vol. 1 Gloria Estefan – Brazil305 Sonora Ponceña – Hegemonía Musical Sony Music Latin Discos Fuentes The Orchard Universal Music Latin Entertainment Zacarías Ferreira Tropical Albums Imprint of the Year Regional Mexican Song of the Year Sony Music Latin Norte Premium Latin The Orchard Top Stop Lenin Ramírez feat. Grupo Firme – Yo Ya No Vuelvo Contigo Banda MS de Sergio Lizárraga feat. Snoop Dogg – Que Maldición El Fantasma feat. Los Dos Carnales – Cabrón y Vago Los Dos Carnales – El Envidioso Regional Mexican Artist of the Year Regional Mexican Duo/Artist of the Year Christian Nodal El Fantasma Junior H Lenin Ramírez Natanael Cano Banda MS de Sergio Lizárraga Calibre 50 Eslabon Armado Los Ángeles Azules Los Dos Carnales Regional Mexican Airplay Label of the Year Regional Mexican Airplay Imprint of the Year Universal Music Latin Entertainment Afinarte Lizos Remex Sony Music Latin Fonovisa Afinarte Disa Lizos Remex Regional Mexican Album of the Year Regional Mexican Albums Label of the Year Eslabon Armado – Tu Veneno Mortal Christian Nodal – AYAYAY! Eslabon Armado – Corta Venas Eslabon Armado – Vibras de Noche Junior H – Atrapado En Un Sueño Universal Music Latin Entertainment Afinarte DEL Rancho Humilde Sony Music Latin Regional Mexican Albums Imprint of the Year Latin Rhythm Song of the Year DEL Afinarte Fonovisa Lizos Rancho Humilde Maluma feat. The Weeknd – Hawái (Remix) Bad Bunny feat. Jhay Cortez – Dákiti Bad Bunny – Yo Perreo Sola Black Eyed Peas feat. J Balvin – Ritmo (Bad Boys For Life) Karol G feat. Nicki Minaj – Tusa Latin Rhythm Artist of the Year Latin Rhythm Duo/Group of the Year Bad Bunny Anuel AA J Balvin Maluma Ozuna Los Legendarios Jowell & Randy Play-N-Skillz Wisin & Yandel Zion & Lennox Latin Rhythm Airplay Label of the Year Latin Rhythm Airplay Imprint of the Year Sony Music Latin Glad Empire Rimas Universal Music Latin Entertainment Warner Latina Universal Music Latino Aura La Industria Rimas Sony Music Latin Latin Rhythm Album of the Year Latin Rhythm Albums Label of the Year Bad Bunny – YHLQMDLG Anuel AA – Emmanuel Bad Bunny – El Último Tour del Mundo Bad Bunny – Las que no iban a salir Maluma – Papi Juancho Rimas Glad Empire Rich Sony Music Latin Universal Music Latin Entertainment Latin Rhythm Albums Imprint of the Year Producer of the Year Rimas Aura Real Hasta La Muerte Sony Music Latin Universal Music Latino Tainy Mora Ovy On The Drums Sky Rompiendo Súbelo Neo Publisher of the Year Publishing Corporation of the Year RSM Publishing, ASCAP Sony Discos Music Publishing LLC, ASCAP Universal Music Corp, ASCAP WC Music Corp, ASCAP Sony Music Publishing Kobalt Music RSM Publishing Universal Music Warner Chappell Music Songwriter of the Year Bad Bunny Anuel AA Edgar 'Edge' Barrera J Balvin Tainy

Special Merit Awards Lifetime Achievement Award: Paquita la del Barrio Hall of Fame: Daddy Yankee Icon Award: Maná

References