Reborn Rich () is a South Korean television series adapted from the original web novel of the same name, starring Song Joong-ki, Lee Sung-min, and Shin Hyun-been. It aired on JTBC from November 18 to December 25, 2022, every Friday to Sunday at 22:30 (KST). It is also available for streaming on TVING, Netflix and Disney+ in South Korea, and on Viu and Viki in selected territories.
Reborn Rich received audience acclaim and became the second highest-rated series in Korean cable television history, with its final episode recording 26.9% nationwide ratings. A second season has been confirmed in production.
Synopsis The series tells the story of Yoon Hyun-woo (Song Joong-ki), a loyal higher-up employee working for chaebol Soonyang Group, who was betrayed and murdered by a member of the Soonyang family to cover up a tax evasion scheme. Hyun-woo later wakes up in 1987 discovering that he has been reincarnated into the body of Jin Do-jun, youngest grandson of the Soonyang family. Using these circumstances to his advantage, he starts his revenge by plotting a hostile takeover of Soonyang Group. The background to the story is the power of the chaebols and the 1997 Asian financial crisis.
Cast Main Song Joong-ki as Jin Do-jun / Yoon Hyun-woo Kim Kang-hoon as young Jin Do-jun (in 1987) Senior manager of the Future Asset Management Department in Soonyang Group who is killed by the Soonyang family. Reborn as Jin Do-jun, Soonyang family's youngest grandson. Lee Sung-min as Jin Yang-chul Head of the family and founder of Soonyang Group. Shin Hyun-been as Seo Min-young A prosecutor at the Seoul Central District Prosecutors' Office. Member of an elite family with a long legacy in the legal profession.
Supporting Soonyang family Yoon Je-moon as Jin Young-ki Eldest son of the Soonyang family. Kim Jung-nan as Son Jung-dae Jin Young-ki's wife. Daughter of a powerful money lender. Kim Nam-hee as Jin Seong-jun Moon Seong-hyun as young Jin Seong-joon Jin Young-ki's son. Eldest grandchild of the Soonyang family. Vice Chairman and heir of Soonyang Group. Park Ji-hyun as Mo Hyun-min Jin Seong-jun's wife. Director of an art gallery and only daughter of the owner of Hyunsung Ilbo. Jo Han-chul as Jin Dong-ki Second son of the Soonyang family. Seo Jae-hee as Yoo Ji-na Jin Dong-ki's wife. Daughter of a former Minister of Economy and Finance. Jo Hye-joo as Jin Ye-jun Jin Dong-ki's daughter. Only granddaughter of the Soonyang family. Kim Shin-rok as Jin Hwa-young Third child and only daughter of the Soonyang family. Kim Do-hyun as Choi Chang-je Jin Hwa-young's husband. A prosecutor with a poor family background. Kim Young-jae as Jin Yoon-ki Jin Do-jun's father. Third son and the youngest and fourth child of the Soonyang family. Jung Hye-young as Lee Hae-in Jin Do-jun's mother. A former top actress. Kang Ki-doong as Jin Hyung-jun Cha Sung-je as young Jin Hyung-jun Jin Do-jun's older brother. Second grandson of the Soonyang family. Kim Hyun as Lee Pil-ok Jin Yang-chul's wife.
Soonyang Group Jung Hee-tae as Lee Hang-jae Jin Yang-chul's right-hand man. Heo Jung-do as Kim Ju-ryeon Jin Young-ki's secretary.
People around Jin Do-jun Park Hyuk-kwon as Oh Se-hyeon/Mason Oh Jin Do-jun's business partner. Tiffany Young as Rachel An analyst working with Oh Se-hyeon. Park Ji-hoon as Ha In-seok Jin Do-jun's driver. Kim Jung-woo as Woo Byung-jun A Soonyang employee who later works for Jin Do-jun.
Extended Kang Gil-woo as Baek Dong-min Jin Dong-ki's loyal strategist. Lee Byung-joon as Ju Young-il Chairman of Daeyoung Group. Lee Hwang-eui as Mo Young-bae Mo Hyun-min's father. Owner of Hyunsung Ilbo. Ham Tae-in as Soonyang Group employee Jeon Jin-oh
Special appearance Park Jin-young as Shin Gyeong-min An assistant manager and Yoon Hyun-woo's junior. Cha Sun-woo as Yoon Hyun-min Yoon Hyun-woo's younger brother. Seo Jeong-yeon as Han Kyung-hee Yoon Hyun-woo's mother. Lee Gyu-hee as Yoon Dong-su Yoon Hyun-woo's father.
Original soundtrack Part 1
Part 2
Part 3
Part 4
Part 5
Part 6
Part 7
Viewership
+ Average TV viewership ratings Original broadcast date Average audience share(Nielsen Korea)Nielsen Korea ratings:
Nationwide Seoul 1 November 18, 2022 2 November 19, 2022 8.845% 9.824% 3 November 20, 2022 10.826% 11.713% 4 November 25, 2022 11.800% 13.153% 5 November 26, 2022 14.758% 16.195% 6 November 27, 2022 14.880% 16.507% 7 December 3, 2022 16.102% 18.026% 8 December 4, 2022 19.449% 21.776% 9 December 9, 2022 16.995% 19.512% 10 December 10, 2022 18.337% 20.515% 11 December 11, 2022 21.137% 23.858% 12 December 16, 2022 19.817% 22.178% 13 December 17, 2022 22.456% 24.370% 14 December 18, 2022 24.936% 26.949% 15 December 24, 2022 25.032% 28.164% 16 December 25, 2022 Average In the table above, the represent the lowest ratings and the represent the highest ratings. This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).
Accolades + Name of the award ceremony, year presented, category, nominee of the award, and the result of the nomination Award ceremony Year Category Nominee Result APAN Star Awards 2023 Drama of the Year Reborn Rich Best Director Jung Dae-yoon Top Excellence Award, Actor in a Miniseries Lee Sung-min Song Joong-ki Excellence Award, Actor in a Miniseries Jo Han-chul Excellence Acting Award, Actor Jung Hee-tae Excellence Acting Award, Actress Park Ji-hyun Baeksang Arts Awards 2023 Grand Prize – Television Lee Sung-min Best Actor Best Supporting Actor Kim Do-hyun Best Supporting Actress Kim Shin-rok International Emmy Awards 2023 Best TV Movie/Mini-Series Reborn Rich Korea Drama Awards2023 KDF Award Jung Hee-tae Korea Communications Commission Broadcasting Awards2023 Top Excellence Award Reborn Rich Korea PD Awards2023 Best Picture TV Seoul International Drama Awards 2023 Best Miniseries Outstanding Korean Actor Lee Sung-min
Remake The over-the-top (OTT) streaming service, Viu, who bought the rights to air the show under the Viu Original label in all markets outside South Korea, unveiled that they will remake the series in Thai. The series is to be released in 2024.
References
External links