Buari Olalekan Oluwasegun (born 2 April 1987) professionally known as Unlimited L.A, is a Nigerian music video director.founder & creative director MSAYC Entertainment and Unlimited L.A, a production company that specializes in high-impact music videos, film/TV IP, commercial advertising, and visual branding. He was ranked among the Greatest Afrobeats Music Video Directors Of The 21st Century by TurnTable his legacy is described as the visual identity of Nigerian music both locally and internationally.
he has worked extensively with Wizkid, Davido, Burna Boy, Tiwa Savage, Bella Shmurda, 2Baba, Phyno, Timaya, Mr. P, Rudeboy, Don Jazzy, YBNL, DMW, Mavin Records, and more..In addition to music videos, Unlimited LA has directed commercial and digital video campaigns for Samsung Galaxy, Cosmo Product, Essenza, Lipton Ice Tea, Aquafina, Desperado, Oraimo and Pepsi.
Early life Buari Olalekan Oluwasegun was born on April 2, 1987, to the family of Mr. and Mrs. Buari in Lagos State, Nigeria. He is a cousin to the Ace Music Video director DJ Tee
Career Since 2011, he has worked for many musical artists in directing their music video and Professional directing and production experience in United States, United Kingdom, South Africa, United Arab Emirates, Kenya, Congo, Ghana and Senegal and Influencer and ambassador collaborations with global tech and electronics brands such as Tecno Camon 17 & Camon 18, Hollyland, Atomos Shogun, Omaha Electronics.
In 2015, he won Best Director at the 2015 Nigeria Entertainment Awards, and won Best Music Video at The Headies 2015, and also earned a nomination at All Africa Music Awards.
He became active during the early development of Nigeria’s contemporary music video industry and has worked on visual projects for Nigerian recording artists over the course of his career.His work has contributed to the development of music video production in Nigeria, particularly during a period when the country’s music industry was expanding and music videos became an increasingly important part of the promotion and presentation of Nigerian music. In addition to directing music videos, Unlimited LA has directed commercials and other branded visual content. Throughout his career, he has received recognition through awards and nominations associated with the Nigerian entertainment and music industry. His body of work covers different periods of the development of Nigerian music visuals, from the early growth of the industry to its more established contemporary landscape.
In 2016, he was nominated at The Headies 2016 and 2016 Nigeria Entertainment Awards for Best Music Video.
In 2017, he won Best Director of the year at the City People Entertainment Awards
In 2018, Unlimited L.A. won Video Director of the Year at The Beatz Awards 2018 for directing Olamide’s hit song "Science Student" In 2022, he was credited among Afrobeats unsung heroes that helped music videos reach new heights while also breaking the barrier of foreign misconceptions about how Afrobeats is visually represented.In 2023 he was listed among top 10 best music video directors in Nigeria 2023 by the Nigerian Tribune
In 2026, He was ranked among the Greatest Afrobeats Music Video Directors Of The 21st Century by TurnTable
Television and film
Unlimited L.A. made his television debut as the director of Rise Again, a six-episode Nigerian drama series featuring Liquorose, Hermes Iyele, Kaffy, Toluwanimi George, Saint Toni, KoKoByKhloe and Femi Branch. The production marked his move from music video direction into episodic television.
He also directed I No Be Ashawo (I Am Not a Prostitute), a 15-minute Nigerian short film written by Chinemelum Okoabu and starring Nancy Isime. The socially themed drama was selected for screening at the All Africans Indie Film Festival (AAIFF) and received an international selection at the Brixton Film Festival in the United Kingdom through an AAIFF partnership. It was also screened at Film in the Park (FLIP 3.0).
Videography Year Title Artist(s) 2011"Rainbow"Black Magic2012"Repete"2013"Turn Me On"Gee4 Feat. Skales"Sho Lee"Sean Tizzle2014"Eleda Mi"Olamide"Story for the Gods""Skelemba"Olamide Feat. Don Jazzy"Shoki Rmx "Lil Kesh Feat. Davido, Olamide2015"Eyan Mayweather"Olamide"Don't Stop""Lagos Boys""Falila Ketan""Bow Down"Timaya"Sanko""Katapot"Reekado Banks"Izzue"Dammy Krane2016"I Love Lagos"Olamide"Bahd Baddo Baddest"Falz Feat. Olamide, Davido"Woyo"Timaya2017"Wo!!"Olamide"Augment"Phyno Feat. Olamide"No Fake Love"Lil Kesh"Gbe Seyin"Niniola feat. Yung6ix2018"Poverty Die"Olamide"Science Student""Motigbana""Bam Bam"Timaya Feat. Olamide"To U"Timaya"Kom Kom"2019"Double Double"Rudeboy Feat. Olamide, Phyno"Woske"Olamide"Balance"Timaya"Good Time"Dr SID
Commercials Essenza Beauty Galaxy Note 9 Omaha Electronics Legend Extra Stout Gala Glo
Awards and nominations
Year Event Prize Recipient Result 2014The Headies 2014Best Music Video Director"Joe El (Oya Now)" tooXclusive AwardsBest Music Video Director "Unlimited LA" 20152015 Nigeria Entertainment Awards Best Music Video of the year (Artist & Director)"Awww" (Di'Ja)The Headies 2015Best Music Video"Reekado Banks (Katapot)" Afrimma 2015"J Martins (Time is now)" Maya Awards AfricaUnlimited L.AtooXclusive AwardsOscar Music Video DirectorUnlimited L.A20162016 Nigeria Entertainment AwardsMusic Video Director"Awww" (Di'Ja)The Headies 2016Best Music Video"D'Banj (Emergency)" Maya Awards AfricaMusic Video DirectorUnlimited L.A2017City People Entertainment AwardsMusic Video DirectorUnlimited L.A2018Soundcity MVP Awards FestivalVideo Of The Year"Olamide (Science Student)" The Beatz Awards 2018Video Of The Year"Olamide (Science Student)"
References
External links