Justin Paul is an Indian-born academic and the former Dean of the School of Business Management and Provost of Management Education at NMIMS University (2024–25). He is a professor of business administration at the University of Puerto Rico, San Juan, PR, USA. He completed a three-year visiting professor assignment at Henley Business School, University of Reading. Paul also serves as Honorary Dean of the Sahrdaya Institute of Management Studies, established by the Catholic Diocese in Kerala, India.
Early life and education Justin Paul was born in Kerala, India. He received his early education from the Government LP School, St. Joseph's UP School, and Sree Krishna High School Mattathur.
Paul attended the Indian Institute of Technology Bombay, where he received his PhD in 2003. In 2023, he obtained a second PhD in marketing from the University of Brighton.
Career Paul began his career as a bank officer at Corporation Bank. In 2004, he joined Indian Institute of Management, Indore as an assistant professor and was promoted as department chair in 2005.
In 2008, Paul moved to Japan to become an associate professor with Nagoya University of Commerce and Business, where he also served as MBA program director. In 2011, he joined the faculty at the University of Washington. A year later, he became an associate professor at the Graduate School of Business, University of Puerto Rico. He was promoted to full professor in 2015.
Paul was editor-in chief of the International Journal of Consumer Studies from 2020 through 2025.
In 2024, Paul was appointed as Dean of the School of Business Management and Provost of Management Education at NMIMS.
Paul received an honorary Doctorate (Doctor Honoris Causa) from Lower Danube University, Galati, Romania in March 2026 for his contributions to research, including the Masstige Model for brand management, the 7-P framework for international marketing.
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