Galaxy Unpacked is an annual event held by Samsung Electronics where it showcases new mobile devices for consumers, including smartphones, tablets, and wearables. It was first held as Samsung Mobile Unpacked in June 2009 at the CommunicAsia event at the Singapore Expo in Singapore. For successive releases, the event has frequently been held in Barcelona, New York City, and San Francisco and, as of 2015, it has been branded under the Galaxy Unpacked moniker.
The event includes keynote presentations for product launches, delivered by company management figures. Attendees can visit exhibits and have hands-on experiences of the products in demonstration zones. Live broadcasts of Galaxy Unpacked feature a piece of pre-roll music from the Samsung Galaxy franchise, often a customized version of "Over the Horizon", and a repeated animation. Only Samsung executives, members of the press, social media influencers, and select Samsung Care Ambassadors or Samsung Members Stars are invited to attend.
History
The first Galaxy Unpacked event was held on 15 June 2009 in Singapore. From 2010 through 2019, the locations of Unpacked were held from Barcelona, Spain, Berlin, Germany, San Diego, USA, London, United Kingdom, New York City, USA, and San Francisco, USA.
In August 2020, due to the COVID-19 pandemic, Samsung held their event virtually for the first time to launch its Galaxy Note 20 series of devices and other devices like the Galaxy Z Fold 2, and Galaxy Tab S7. It was broadcast live, yet without the attendance of an audience, from the company's headquarters in Suwon, South Korea. The event garnered to over 56 million accumulated views.
Samsung hosted the Galaxy Unpacked event in San Francisco on February 1, 2023, returning to its previous format of inviting a live audience to attend for the first time since February 2020; the event announced the Galaxy S23 series and Galaxy Book 3 series.https://news.samsung.com/us/unpacked-sketch-galaxy-unpacked-2023
The Galaxy Unpacked for Samsung's Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Watch 6 series, and Galaxy Tab S9 series was held on July 26, 2023, at 12PM GMT (8PM KST) in Seoul, South Korea, where BTS member SUGA (Min Yoon-gi) made an appearance. His song Daechwita, released under his alternate pseudonym Agust D, was featured in the intro for the ceremony. This was the first Unpacked event to be held in Samsung's home country with a live audience in attendance.
The first Galaxy Unpacked for 2024 took place on January 17 at the SAP Center in San Jose, California, where Samsung announced their new generative Galaxy AI and the Galaxy S24 Series of mobile devices. They also officially introduced their Galaxy Ring device at the end of the event for a release date of July 2024. During the event, Pokimane made a special guest appearance showcasing AI features of the new phones.
3 virtual events were held in May, September and October 2025.
List of Unpacked/Galaxy Unpacked Events YearDateLocationProduct launches2009June 15SingaporeSamsung S8000 JetSamsung i8000 Omnia II2010February 14Barcelona, Spain (MWC)Samsung Wave S8500March 23Las Vegas, USASamsung Galaxy S2011February 13Barcelona, Spain (MWC)Samsung Galaxy S IISamsung Galaxy Tab 10.1September 1Berlin, Germany (IFA Berlin)Samsung Galaxy NoteSamsung Galaxy Tab 7.7Samsung Wave 3 S8600October 10San Diego, USAGalaxy Nexus2012May 3London, United KingdomSamsung Galaxy S IIIAugust 29Berlin, Germany (IFA Berlin)Samsung Galaxy Note IISamsung Galaxy CameraSamsung ATIV smart PC2013March 14New York City, USASamsung Galaxy S4September 4Berlin, Germany (IFA Berlin)Samsung Galaxy Note 3Samsung Galaxy GearSamsung Galaxy Note 10.1 2014 Edition2014February 24Barcelona, Spain (MWC)Samsung Galaxy S5Samsung Gear 2Samsung Gear 2 NeoSamsung Gear FitSeptember 3Berlin, Germany (IFA Berlin)Samsung Galaxy Note 4Samsung Galaxy Note EdgeSamsung Gear SSamsung Gear VRSamsung Gear Circle2015March 1Barcelona, Spain (MWC)Samsung Galaxy S6Samsung Galaxy S6 EdgeAugust 13New York City, USASamsung Galaxy S6 Edge+Samsung Galaxy Note 5Samsung Gear S22016February 21Barcelona, Spain (MWC)Samsung Galaxy S7Samsung Galaxy S7 EdgeSamsung Gear 360 August 2New York City, USASamsung Galaxy Note 72017March 29Samsung Galaxy S8Samsung Galaxy S8+Samsung Gear 360 (2017)August 23Samsung Galaxy Note 82018February 25Barcelona, Spain (MWC)Samsung Galaxy S9Samsung Galaxy S9+August 9New York City, USASamsung Galaxy Note 9Samsung Galaxy WatchSamsung Galaxy HomeOctober 11Kuala Lumpur, MalaysiaSamsung Galaxy A7 (2018)Samsung Galaxy A9 (2018)(event known as Galaxy Event)2019February 20San Francisco, USASamsung Galaxy S10Samsung Galaxy S10eSamsung Galaxy S10+Samsung Galaxy S10 5GSamsung Galaxy FoldSamsung Galaxy Watch ActiveSamsung Galaxy BudsSamsung Galaxy FitSamsung Galaxy Fit eSamsung Galaxy Tab S5e (after announcement)April 10Bangkok, ThailandSamsung Galaxy A70Samsung Galaxy A80(event known as Galaxy Event)August 7New York City, USASamsung Galaxy Note 10Samsung Galaxy Note 10+Samsung Galaxy Watch Active 2Samsung Galaxy Book S2020February 11San Francisco, USASamsung Galaxy S20Samsung Galaxy S20+Samsung Galaxy S20 UltraSamsung Galaxy Z FlipSamsung Galaxy Buds+August 5Virtual EventSamsung Galaxy Note 20Samsung Galaxy Note 20 UltraSamsung Galaxy Buds LiveSamsung Galaxy Tab S7Samsung Galaxy Tab S7+Samsung Galaxy Watch 3Samsung Galaxy Z Fold 2 (revealed)September 1Samsung Galaxy Z Fold 2 (full details)Samsung Galaxy Fit 2September 23Samsung Galaxy S20 FE2021January 14Samsung Galaxy S21Samsung Galaxy S21+Samsung Galaxy S21 UltraSamsung Galaxy Buds ProSamsung Galaxy Smart TagMarch 17Samsung Galaxy A52Samsung Galaxy A52 5GSamsung Galaxy A72(event known as Galaxy Awesome Unpacked)April 28Samsung Galaxy Book (2021)Samsung Galaxy Book ProSamsung Galaxy Book Pro 360Samsung Galaxy Book Odyssey August 11Samsung Galaxy Z Fold 3Samsung Galaxy Z Flip 3Samsung Galaxy Watch 4Samsung Galaxy Watch 4 ClassicSamsung Galaxy Buds 2October 21Samsung Galaxy Z Flip 3 Bespoke EditionSamsung Galaxy Watch 4 Maison Kitsuné EditionSamsung Galaxy Buds 2 Maison Kitsuné Edition2022February 9Samsung Galaxy S22Samsung Galaxy S22+Samsung Galaxy S22 UltraSamsung Galaxy Tab S8Samsung Galaxy Tab S8+Samsung Galaxy Tab S8 UltraMarch 17Samsung Galaxy A33 5GSamsung Galaxy A53 5G(event known as Galaxy A Unpacked)August 10Samsung Galaxy Z Fold 4Samsung Galaxy Z Flip 4Samsung Galaxy Watch 5Samsung Galaxy Watch 5 ProSamsung Galaxy Buds 2 Pro2023February 1San Francisco, USASamsung Galaxy S23Samsung Galaxy S23+Samsung Galaxy S23 UltraSamsung Galaxy Book 3Samsung Galaxy Book 3 360Samsung Galaxy Book 3 ProSamsung Galaxy Book 3 Pro 360Samsung Galaxy Book 3 UltraJuly 26Seoul, South KoreaSamsung Galaxy Z Fold 5Samsung Galaxy Z Flip 5Samsung Galaxy Watch 6Samsung Galaxy Watch 6 ClassicSamsung Galaxy Tab S9Samsung Galaxy Tab S9+Samsung Galaxy Tab S9 UltraOctober 3Virtual EventSamsung Galaxy S23 FESamsung Galaxy Tab S9 FESamsung Galaxy Tab S9 FE+Samsung Galaxy Buds FE(event known as Galaxy Event)2024January 17San Jose, USASamsung Galaxy S24Samsung Galaxy S24+Samsung Galaxy S24 UltraJuly 10Paris, FranceSamsung Galaxy Z Fold 6Samsung Galaxy Z Flip 6Samsung Galaxy Watch 7Samsung Galaxy Watch UltraSamsung Galaxy Buds 3Samsung Galaxy Buds 3 ProSamsung Galaxy RingSeptember 27Virtual EventSamsung Galaxy S24 FESamsung Galaxy Tab S10+Samsung Galaxy Tab S10 Ultra(event known as Galaxy Event)2025January 22San Jose, USASamsung Galaxy S25Samsung Galaxy S25+Samsung Galaxy S25 UltraSamsung Galaxy S25 Edge (revealed)Samsung Galaxy XR (revealed as Project Moohan)May 13Virtual EventSamsung Galaxy S25 Edge (full details)July 9Brooklyn, USASamsung Galaxy Z Fold 7Samsung Galaxy Z Flip 7Samsung Galaxy Z Flip 7 FESamsung Galaxy Watch 8Samsung Galaxy Watch 8 ClassicSamsung Galaxy Watch Ultra (2025)September 4Virtual EventSamsung Galaxy S25 FESamsung Galaxy Tab S11Samsung Galaxy Tab S11 Ultra(event known as Galaxy Event)October 21Samsung Galaxy XR (official launch)(event known as Galaxy Event)2026February 25San Francisco, USASamsung Galaxy S26Samsung Galaxy S26+Samsung Galaxy S26 UltraSamsung Galaxy Buds 4Samsung Galaxy Buds 4 ProJuly 22London, EnglandSamsung Galaxy Z Fold 8Samsung Galaxy Z Fold 8 UltraSamsung Galaxy Z Flip 8Samsung Galaxy Watch 9Samsung Galaxy Watch Ultra 2Samsung Galaxy GlassesAugust 27Virtual EventSamsung Galaxy S26 FE
See also Samsung Developer Conference (SDC) References